Milton Glaser Research plus extras

1. Milton Glaser
Research
Damian

2. Bibliography
1. https://www.britannica.com/biography/Milton-Glaser
2. https://en.wikipedia.org/wiki/Milton_Glaser

3. Information on Milton Glaser
Milton Glaser is an American graphic designer and illustrator who was born on June 26th, 1929, New York.
Glaser went to The High School of Music and Art, then later he progressed to Cooper Union in New York City
from which he graduated in 1951. He then went to Italy “Academy of Fine Arts” by a fulbright scholarship to
study printmaking with Giorgio Morandi in the years 1952-1953. Milton Glaser is the cofounder of the Pushpin
Studio who he founded with Seymour Chwast, Reynolds Ruffins and Edward Sorel in 1954. Glaser also
founded the New York Time Magazine with Clay Felker, he then founded the Milton Glaser Inc in 1974. Glaser
has designed many posters, publications and architectural designs throughout his career. Glaser has also
received lots of awards throughout his career such as “The National Medal of Arts” from President Barack
Obama in 2009 and he was the first graphic designer to receive this award. Glaser’s is widely known all around
the world and has been exhibited at exhibitions around the world. His work is also shown at worldwide
museums such as; Cooper Hewitt National Design Museum in New York, Victoria and Albert Museum in
London, and the Israel Museum in Jerusalem. Glaser has also done shows at the Centre Georges Pompidou in
Paris and The Museum of Modern Arts in New York City. Glaser has been the subject of a documentary film in
2009 called “To Inform and Delight: The World of Milton Glaser”.

4. Key Dates of Graphic Design History

5. Arts and Crafts (1860-1900)
1. A reaction to the electric revival of historic styles of the Victorian era and to
“Soulless” machine-made production aided by the Industrial Revolution.
2. International movement in decorative and fine arts which began in Britain and
moved on into Europe and North America.

6. Art Nouveau (1880-1914)
Art Nouveau is an international style of art, architecture and applied art, especially
the decorative arts. This was inspired by natural forms and structures, not only in
flowers and plants but also in curved lines. This style was the first major artistic
stylistic movement in which mass-produced graphics played a key role, often
techniques of colour printing developed relatively recently.

7. 1960- Pop Art
1. Pop Art movement started in the early 1960s in Britain.
2. Famous Pop Art artists are Andy Warhol, Roy Lichtenstein and Claes
Oldenburg.
3. Pop Art has become one of the most recognizable style of modern art.
4. Pop Art is art based on modern popular culture and the mass media,
especially as a critical or ironic comment on traditional fine art values.

8. D&AD (1962)
Organization dedicated to promoting excellence in design and advertising, the
group shows passion to for creative communication. A year later D&AD manage to
get awards which was a benchmark in the history of achievement.

9. Pentagram (1972)
Pentagram went to be the world’s most prominent design studio. Pentagram has
studios in various parts of the world and now the multi-award-winning agency
does graphic design, identity, architecture, interior and product design.

10. Early Modern (1910-1935)
1. Geometrically based.
2. Minimalistic approach.
3. More photos.
4. Less illustrations.

11. Art Deco (1920-1940)
1. Bold geometric shapes.
2. Use of motion lines.
3. Use of sunbursts.
4. High contrast in colours.
5. Flat (in depth).

12. Heroic Realism (1910-1940’s)
1. Realistic imagery.
2. Usually featuring one person.
3. Promoting an ideal.
4. Strong message in the text.
5. Clear, bold font.

13. Late Modern (1945-1960)
1. Distorted geometric shapes.
2. Informal structural layout.
3. Plain and simple.
4. Non decorative type.

14. Grunge (2000-2015)
1. Dirty textures and background images.
2. Irregular lines and frames.
3. Coffee rings, spilled out liquids and stairs.
4. Torn paper and dirty edges.
5. Hand-written elements.

15. 10 Influential Graphic Designers in History

16. Paul Rand
Born in Brooklyn in 1914, he attended art school in New York City at both Pratt
Institute and Parsons School of Designs. Began his career designing covers for
direction magazines, his biggest pieces of graphic design have been for
companies like IBM, ABC, UPS and Westinghouse.

17. Saul Bass
Saul is a native New Yorker, moved to LA in mid twenties to get a career in
graphic design. Saul has talent in fields such as print design and even movie
animation.

18. Herb Lubalin
Herb has been named as the “grandfather” of typography, he was been given the
title of Art Director of The Year in 1962. His typography influenced the way people
saw letterforms and words, by adding movement and transforming text into
pictures and meaningful messages.

19. George Lois
George Lois is a prolific advertiser and Art Director, he helped create VH1, Lean
Cuisine and launch Tommy Hilfiger. His work also includes campaigns for Jiffy
Lube, USA Today and ESPN, he has also oversaw many numerous covers for the
Esquire Magazine which is probably the work he is best known for.

20. Alexey Brodovitch
Born in Russia in 1898, which later he moved to the United States in 1930. In
1934 he began working for Harper’s Bazaar. He not only arranged photos,
illustrations and text on the page, but he conceived and commissioned all graphic
art.

21. Bradbury Thompson
A native of Topeka, Kansas, moved to New York City to find his career in graphic
design. He worked in NYC for 60 years for companies such as Rogers, Kellog,
and Stillson. His work is distinguished by his talent for colour, composition and
understanding of the power of letter forms.

22. Advert Homework
Animal Cruetly

23. 1.WWF Tiger Advert
This is an effective advert because it is
campaigning against the killing of Tigers for rugs.
The colour combinations in this advert are very
simple but effective as they make the advert
stand out. The bold writing “I am not a rug”
stands out from the black background as it is in
white and bold. This is effective because that is
the first thing that catches the reader's eyes and
sends the message across that killing tigers for
their body parts is not right.

24. 2. Zoo Advert
This is an effective advert because it uses simple
colours which don’t over complicate the advert. The
colours help send the message out that zoos are
bad as the word “Zoo” stands out. Using the
handcuffs as the “O’s” in the word zoo is effective
because it is saying without words that for animals
living in captivity is like living in a prison because
they don’t live in the natural habitat that they would
live in, in the wild.

25. 3. Animal Testing Advert
This is an effective and powerful advert because it is
showing the little puppy as a perfume bottle. That is
powerful as it is saying that animals go through suffering
and pain having drugs and cosmetics tested on them just
to see if they are safe for humans to use. Using the
puppy as a perfume is very effective because it is
showing that animals even for babies are sent to test
labs and are undergoing a lot of suffering having things
tested on them.

26. 4. Animals in circus Advert
This is an effective advert because it is showing a monkey trapped
behind bars in a circus. The close up shot of the monkey behind the
bars is effective as it is showing that the monkey is almost living in a
prison being forced to be a part in the circus. The use of the dull
colours for the bars and background show the mood of the monkey
and how it is possibility treated really badly at the circus. The facial
expression is also effective because it is showing that monkeys are
forced to take part in things they don’t want to just for our
amusement. The bold writing that stands out “Animals are not
clowns” is effective as it is saying that animals aren’t made to be
clowns so they shouldn’t be forced to it either.

27. 5. Extinction Advert
This is an effective advert as it is showing that hunting
animals constantly, will, eventually lead to extinction. The
use of the tools and engineer is effective because it is
showing that human intervention won’t fix animals that
are being killed off to extinction by other humans for their
body parts.