8. 8
Domestic Violence Strategy
Let’s Eat Grandma
NFL Domestic Violence Incidents
Will experience domestic violence
at least once in their life
84 FEMALES
25%
NFL IMPLICATIONS
Introduction
Case
Background
Strategy
Summary
Weighted
Analysis
Conclusion
11. 11
Domestic Violence Strategy
Let’s Eat Grandma
LEGACY OF JERRY RICHARDSON
Introduction
Case
Background
Strategy
Summary
Weighted
Analysis
Conclusion
Longevity
of Career
Team
Culture
Legacy
E
Echo
Foundation
16. 16
Domestic Violence Strategy
Let’s Eat Grandma
“Is it good to make policy based on the whims of public opinion? Generally, no. But in this case, it is far more preferable
than remaining stubbornly in support of previous mistakes and tone-deaf to the current environment. You want the league
to learn and adjust, even if its motives are as cynical as wanting to appease queasy sponsors.
According to a person aware of the thinking that went into the suspension, the league was most concerned that Peterson
has shown no remorse or apparent understanding that his behavior has to change. The fear is that if Peterson does
something like this again, he would be subject to banishment from the league. That, of course, directly affects the
league's image. And that has to be Goodell's primary concern: protecting the NFL's interests.”
http://www.nfl.com/news/story/0ap3000000430520/article/adrian-peterson-suspension-part-of-nfls-evolving-approach
PUBLIC OPINION
17. 17
Domestic Violence Strategy
Let’s Eat Grandma
It’s unclear whether the “Domestic Violence 101” programs that the NFL has mandated discuss the frequency of repeat offenders in domestic
violence cases, but this is a well-known subject among domestic abuse experts. Most perpetrators of domestic violence are not one-time
abusers. In fact, Deadspin reported that Holder told police that Hardy had abused her before, but she didn’t report it because “[h]e terrifies me”
and “I know…that he would have me killed.”
“In the context of domestic violence, the term ‘first-time offenders’ is really misused,” Goldstein, whose research found that only accountability
and monitoring can change an abuser’s behavior, said. “Domestic violence is the most underreported crime, so by the time police and law
enforcement hear about a man’s domestic violence crime, he’s probably committed domestic violence before.”
Therefore, when victims do finally get the courage to report the crimes and the criminal justice system (or, in this case, employer) goes easy on
the abuser because it appears to be a first-time offense or isolated incident, it reinforces to the victim that reporting the abuse isn’t worth it.
“[The victim] stays and accepts this abuse, and doesn’t report it again, and the criminal justice system thinks it’s doing a good job because he’s
not arrested again,” Goldstein said.
That’s why giving a man like Hardy a second chance — especially when he has not been properly punished for his first offense or shown any
obvious growth from it — could put others in harm’s way.
http://thinkprogress.org/sports/2015/11/13/3722037/nfl-greg-hardy-domestic-violence/
REPEAT OFFENDERS
18. 18
Domestic Violence Strategy
Let’s Eat Grandma
http://nomore.org/nflplayerspsa/
These are videos of many NFL athletes discouraging domestic violence
http://www.huffingtonpost.com/entry/terry-bradshaw-greg-hardy_us_561ab89be4b0dbb8000ef90e
- People really don’t want Domestic Violence in the world.
Do Players & People really want to end violence?
20. 20
Domestic Violence Strategy
Let’s Eat Grandma
- http://www.famfc.org/domestic-violence-
awareness/after-effects-of-a-domestic-
violence-conviction-1
- What are the true effects of a Domestic
Violence charge?
- Public Employment
- General Employment
- Public Records
- Professional Licenses
- Child Custody
- Renting & Leasing
- Loss of Home & Bankruptcy
Family & Friends Connection Incorporated
21. 21
Domestic Violence Strategy
Let’s Eat Grandma
- http://espn.go.com/nfl/story/_/id/11220817/gr
eg-hardy-carolina-panthers-guilty-2-counts-
domestic-violence
-
Hardy Found Guilty on two accounts of assault
22. 22
Domestic Violence Strategy
Let’s Eat Grandma
http://freakonomics.com/2013/10/23/what-makes-people-do-what-they-do/
Video → https://www.youtube.com/watch?v=2aUhHb9bwdI
Story of the daycare that started charging $5 for being late to pick up child.
- Parents were able to pay for their guilt
If the weight of the punishment is too life, it can become an incentive in a way. It
will buy off his guilt. For someone who makes millions of dollars a year, the threat
and punishment must be heavy enough to discourage the action forever
Ray Rice’s Slap on Wrist
http://www.newsday.com/sports/columnists/bob-glauber/ray-rice-s-slap-on-
the-wrist-by-nfl-sends-wrong-message-on-domestic-violence-1.8894960
Why must the punishment be so big?
23. 23
Domestic Violence Strategy
Let’s Eat Grandma
1
UPHOLD BRAND INTEGRITY2
MAINTAIN PROFITABLITIY3
CHANGE NFL CULTURE4
COMPONENTS OF THE PROBLEM
Introduction
Case
Background
Strategy
Summary
Weighted
Analysis
Conclusion
SATISFY THE PUBLIC
NFL
Society
Team
Success:
