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Happy Tuesday
Happy Moment
3
DX Summit ‘16
Brice Dunwoodie
Founder, CMSWire & DX Summit
My Journey
DX Summit ‘16
2nd Annual DX Summit!
Thank You Sponsors!
Thank …You
DX Summit Slack Team
#community | #announcements | #feedback
… requests/problems: slackme@dxsummit.com
Please, no promotions!
Install now  http://bit.ly/dxs16-app
What’s inside:
• Latest Agenda/Room Updates!
• Candace’s Food & Drink list
…w/ Chicago map!!
• Rate the Speakers!
• Profiles, Contacts, Notes
• (opt-in) attendee connections
Our Killer App
Access code required!
Bose Headphones // Sponsor Selfies (#DXS16)!
Best* selfie with a sponsor
*judged by SMG millennials
Book Signings
Stick Around … Win an Apple Watch 2
Final Housekeeping
• Wifi – on table tops & badge inserts
• Morning & afternoon keynotes here
• Breakout sessions are up the stairs /
escalator from the main foyer
• Meals/Breaks in Showcase next door
15
Why are we here?
16
1 - The World has Changed
17
2 - The
Customer
Has
Changed
3 - “A tornado of constant change” –S. Brinker
I also sell magnifying
glasses
4 - We Lack Digital Maturity
20
Relevancy
…and the essential key to success
21
Mind the Bubbles
[Democrats] are living in a bubble that comes
with an adjoining echo chamber.
--Michael Moore
23
EMPATHY
The election is an
…learning opportunity.
To see the world from outside-in is the hardest skill.
And the most essential, because the customer has
become so much more powerful.
--Gerry McGovern / TRANSFORM

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Brice Dunwoodie - DX Summit Welcome

Editor's Notes

  1. Good morning! YOU’RE ALL HERE – that’s great!  We’ve been scurrying around here for the past few days putting everything in place, --- were THRILLED TO HAVE YOU HERE And we’re VERY EXCITED about this year’s DX SUMMIT I’m going to do a SHORT INTRO ---- IMPORTANT HOUSEKEEPING ---- FIRST KEYNOTE SPEAKER
  2. BEFORE WE START – LET’S PAUSE ----- CLOSE YOUR COMPUTERS ----- PUT DOWN YOUR PHONES ---- EVERYBODY STAND UP --- OKAY --- it’s been a heavy year:  BREXIT  INTENSE US ELECTION CYCLE  LEONARD COHEN --- BOWIE ---- PRINCE all passed away. Let’s shake this off a bit --- let’s have a HAPPY MOMENT … since we’re in CHICAGO (and at least 25% of you are local) with a big smile, let’s have a round of applause for the Chicago Cubs.
  3. They deserved it ------ 108 YEARS IN THE MAKING … we can ALL AGREE ON THAT MUCH ----- the celebration apparently gathered the 7th largest crowd in human history 5 MILLION PEOPLE CAME OUT for this. INCREDIBLE ….
  4. Okay, so for those of you who don’t know me, I’m Brice Dunwoodie. I’m the founder of the CMSWire publication and of the DX Summit conference.
  5. I’VE BEEN AT THIS A WHILE …. Started CMSWIRE as a HOBBY IN 2003 --- and frankly, I HAD NO IDEA WHAT I WAS DOING --- LIVING IN PARIS ---- CONSULTING FOR AMERICAN CLIENTS --- DRINKING WINE ---- WANDERING AROUND EUROPE My background was as AN INTEGRATOR – I WROTE FOR ME --- ABOUT THINGS I WAS WANTED TO KNOW MORE ABOUT Over time some REVENUE CAME IN --- and I STAYED CLOSE TO MY CLIENTS ---- TO THEIR NEEDS  They PULLED me forward. CMSWIRE became my PRIMARY FOCUS in 2010 …. And eventually we built up the team and funds enough to launch DX SUMMIT in 2015.
  6. It’s YEAR TWO of DX Summit and it’s been quite a journey. LOT OF WORK – we’ve DOUBLED THE SIZE, ------ DIVERSIFIED content, speakers and sponsors DOUBLED WORKSHOPS ----- more IN DEPTH SESSIONS ---------- VIRTUAL REALITY EXPERIENCE --- MORE NETWORKING TIME … and some GREAT GIVE AWAYS (more on that in a minute)
  7. We’ve got a LOT OF PEOPLE TO THANK … but … a BIG THANK YOU to the SPONSORS. --- THANK YOU FOR MAKING THIS POSSIBLE. SPECIAL THANKS to ELIE AUVRAY … the CEO of Jahia. If you enjoy DX SUMMIT you owe some thanks to Elie – over LUNCH IN PARIS in MARCH OF 2015 we did a HANDSHAKE DEAL to launch the first DX SUMMIT. He TRUSTED US --- and we GREATLY APPRECIATE IT ---  THANK YOU ELIE.
  8. A BIG THANK YOU to all the attendees. You’re an impressive and accomplished crowd ----- I’m HUMBLED that you have chosen to spend your time here with us. We have a RANGE OF COMPANY SIZES but many of you are from LARGE ORGANIZATIONS and grappling with COMPLEX CHALLENGES. Your SCHEDULES ARE TOUGH …!! But you made the time to be here. THANK YOU!
  9. So ----- we know that ONE OF THE MAIN REASONS ------- NETWORKING WITH YOUR PEERS There is so much knowledge and experience in this room and we WANTED TO EXPERIMENT with helping you connect. It’s TOTALLY OPTIONAL and needs to stay RESPECTFUL, but if you’re looking for conversations, definitely join the slack team. Kick out a HASHTAG and ORGANIZE LUNCH or DRINKS FOR ACCESS ------ SEE YOUR EMAILS  OR EMAIL ‘SLACKME@DXSUMMIT.COM’
  10. Access codes have been emailed to you and you can request one during the app login process.
  11. STRICTLY OPTIONAL, but to have a big of fun, the best sponsor selfie wins a pair of BOSE noise cancelling headphones.  To be judged by our very own millennials  BOSE QUIET COMFORT 35 (BLUETOOTH)
  12. TWO book signings: TODAY AT LUNCH: Gerry McGovern || TOMORROW AT LUNCH: Scott Brinker …I think we have about 200 copies of each book, so it’s FIRST COME, FIRST SERVED
  13. Small bit of bribery ---- those of you who stick around to the bitter end have the chance of WINNING an APPLE WATCH 2 ANNOUNCED  AFTER PEOPLE’S CHOICE AWARDS tomorrow afternoon.
  14. Phew, OKAY HOUSE KEEPING IS OVER – SO ….. WHY ARE WE HERE? WHY HAVE YOU SET ASIDE 2-3 DAYS TO BE WITH US? When putting this conference together ----  4 THINGS STOOD OUT
  15. THE WORLD HAS CHANGED. Cars are driving themselves. Mobile is dominant. Hijacked IoT devices are taking down your infrastructure. Machine learning is running the traffic lights in Pittsburg (and reducing travel times by 25%). Bob Dylan won the Nobel prize (and acknowledge it!). THE WORLD HAS CHANGED. ------ AND IN SUCH A DYNAMIC ENVIRONMENT ------- WE KNOW ITS --------- EVOLVE OR DIE  It calls for VISION
  16. THE CUSTOMER HAS CHANGED INCREASINGLY ---  POWERFUL, -----  FICKLE ------  WILLING TO JUMP SHIP. We know it’s ----  EVOLVE OR LOSE THEM
  17. THE TECHNOLOGY ECOSYSTEM IS COMPLEX You all face difficult decisions around platforms, architectures, and practices
  18. We surveyed ------- 250 digital managers & directors --- MOST AT AN EARLY STAGE OF YOUR DIGITAL TRANSFORMATION --- MOST ORGANIZATIONS LACK CAPACITY --- the biggest challenge reported ---------  LACK OF STRATEGIC DIRECTION
  19. SO … we’re here to address these 4 challenges …. But the BIG PICTURE is …….  fighting a BATTLE FOR RELEVANCY. 1 ------ MACRO RELEVANCY  OUR BUSINESS IN THE MARKET 2 ------ MICRO RELEVEVANCY  EVERY CUSTOMER EXPERIENCE WE DELIVER ----- NEITHER ARE EASY. ---- BUT ……. ---------- I want to propose an ------  ESSENTIAL KEY TO OUR SUCCESS
  20. A WEEK AGO TODAY the world changed. I know it’s IMPOLITIC TO DISCUSS POLITICS ------- this has been EMOTIONAL for EVERYONE But this is a AN EVENT THAT TOUCHED ALL OF US …... So ….it’s a  TEACHABLE MOMENT …  FORCING US TO REFLECT AND ….. I BELIEVE it’s -----  HIGHLY RELEVANT TO OUR FOCUS ON CUSTOMER EXEPERIENCE
  21. HOW? ….. MY KEY POINT IS THAT MOST OF US WERE SURPRISED BY WHAT HAPPENED. In the AGE OF BIG DATA ---- MOST GOT IT BIG TIME WRONG. An article by MICHAEL MORE caught my eye ----- he argued that TRUMP would win, largely because the DEMOCRATS were out of touch with the rest of AMERICA. He said … QUOTE And I would say THE BIG RISK in our PROFESSIONAL LIVES is that we are ALL LIVING IN BUBBLES …. OUR TEAM MATES ---- MANAGERS ---- BOOKS WE READ ----
  22. Moore in effect said that the DEMOCRATS LACKED EMPATHY and this  CAUSED THEIR BLINDNESS and  OVER CONFIDENCE In short … HE SAID   THEY WERE OUT OF TOUCH WITH THEIR CUSTOMERS. So for any of us feeling shocked by what happened, I believe this is an opportunity ------  REFLECT UPON EMPATHY And to kick off this conference THE SEED I WANT TO PLANT is this: The key to our success is EMPATHY. It’s our ability to see through our CUSTOMERS’ EYES … and OUR ABILITY to CULTIVATE A CULTURE OF EMPATHY in our organizations.
  23. We’ll hear from Gerry McGovern in just a moment, but ----- I WANT TO CLOSE WITH A QUOTE from his new book “TRANSFORM” READ And now it’s my great pleasure to introduce someone who’s been challenging me to think differently for most of my career. Gerry built one of the first interactive agencies in Ireland back in the 90’s and has been an highly influential author, speaker and consultant for the last 20 years. Please give a warm welcome to Gerry McGovern.