Brice Dunwoodie - DX Summit Welcome
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Hear from the Founder of Simpler Media Group and Publisher of CMSWire, Brice Dunwoodie, as he welcomes you to DX Summit 2016 and opens two days of discussion, thought-leadership and best practices.
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Brice Dunwoodie - DX Summit Welcome
- 2. Happy Moment
- 3. 3
- 4. DX Summit ‘16 Brice Dunwoodie Founder, CMSWire & DX Summit
- 5. My Journey
- 6. DX Summit ‘16 2nd Annual DX Summit!
- 8. Thank …You
- 9. DX Summit Slack Team #community | #announcements | #feedback … requests/problems: slackme@dxsummit.com Please, no promotions!
- 10. Install now http://bit.ly/dxs16-app What’s inside: • Latest Agenda/Room Updates! • Candace’s Food & Drink list …w/ Chicago map!! • Rate the Speakers! • Profiles, Contacts, Notes • (opt-in) attendee connections Our Killer App Access code required!
- 11. Bose Headphones // Sponsor Selfies (#DXS16)! Best* selfie with a sponsor *judged by SMG millennials
- 12. Book Signings
- 13. Stick Around … Win an Apple Watch 2
- 14. Final Housekeeping • Wifi – on table tops & badge inserts • Morning & afternoon keynotes here • Breakout sessions are up the stairs / escalator from the main foyer • Meals/Breaks in Showcase next door
- 15. 15 Why are we here?
- 16. 16 1 - The World has Changed
- 18. 3 - “A tornado of constant change” –S. Brinker I also sell magnifying glasses
- 19. 4 - We Lack Digital Maturity
- 20. 20 Relevancy …and the essential key to success
- 21. 21
- 22. Mind the Bubbles [Democrats] are living in a bubble that comes with an adjoining echo chamber. --Michael Moore
- 23. 23 EMPATHY The election is an …learning opportunity.
- 24. To see the world from outside-in is the hardest skill. And the most essential, because the customer has become so much more powerful. --Gerry McGovern / TRANSFORM
Editor's Notes
- Good morning! YOU’RE ALL HERE – that’s great! We’ve been scurrying around here for the past few days putting everything in place, --- were THRILLED TO HAVE YOU HERE And we’re VERY EXCITED about this year’s DX SUMMIT I’m going to do a SHORT INTRO ---- IMPORTANT HOUSEKEEPING ---- FIRST KEYNOTE SPEAKER
- BEFORE WE START – LET’S PAUSE ----- CLOSE YOUR COMPUTERS ----- PUT DOWN YOUR PHONES ---- EVERYBODY STAND UP --- OKAY --- it’s been a heavy year: BREXIT INTENSE US ELECTION CYCLE LEONARD COHEN --- BOWIE ---- PRINCE all passed away. Let’s shake this off a bit --- let’s have a HAPPY MOMENT … since we’re in CHICAGO (and at least 25% of you are local) with a big smile, let’s have a round of applause for the Chicago Cubs.
- They deserved it ------ 108 YEARS IN THE MAKING … we can ALL AGREE ON THAT MUCH ----- the celebration apparently gathered the 7th largest crowd in human history 5 MILLION PEOPLE CAME OUT for this. INCREDIBLE ….
- Okay, so for those of you who don’t know me, I’m Brice Dunwoodie. I’m the founder of the CMSWire publication and of the DX Summit conference.
- I’VE BEEN AT THIS A WHILE …. Started CMSWIRE as a HOBBY IN 2003 --- and frankly, I HAD NO IDEA WHAT I WAS DOING --- LIVING IN PARIS ---- CONSULTING FOR AMERICAN CLIENTS --- DRINKING WINE ---- WANDERING AROUND EUROPE My background was as AN INTEGRATOR – I WROTE FOR ME --- ABOUT THINGS I WAS WANTED TO KNOW MORE ABOUT Over time some REVENUE CAME IN --- and I STAYED CLOSE TO MY CLIENTS ---- TO THEIR NEEDS They PULLED me forward. CMSWIRE became my PRIMARY FOCUS in 2010 …. And eventually we built up the team and funds enough to launch DX SUMMIT in 2015.
- It’s YEAR TWO of DX Summit and it’s been quite a journey. LOT OF WORK – we’ve DOUBLED THE SIZE, ------ DIVERSIFIED content, speakers and sponsors DOUBLED WORKSHOPS ----- more IN DEPTH SESSIONS ---------- VIRTUAL REALITY EXPERIENCE --- MORE NETWORKING TIME … and some GREAT GIVE AWAYS (more on that in a minute)
- We’ve got a LOT OF PEOPLE TO THANK … but … a BIG THANK YOU to the SPONSORS. --- THANK YOU FOR MAKING THIS POSSIBLE. SPECIAL THANKS to ELIE AUVRAY … the CEO of Jahia. If you enjoy DX SUMMIT you owe some thanks to Elie – over LUNCH IN PARIS in MARCH OF 2015 we did a HANDSHAKE DEAL to launch the first DX SUMMIT. He TRUSTED US --- and we GREATLY APPRECIATE IT --- THANK YOU ELIE.
- A BIG THANK YOU to all the attendees. You’re an impressive and accomplished crowd ----- I’m HUMBLED that you have chosen to spend your time here with us. We have a RANGE OF COMPANY SIZES but many of you are from LARGE ORGANIZATIONS and grappling with COMPLEX CHALLENGES. Your SCHEDULES ARE TOUGH …!! But you made the time to be here. THANK YOU!
- So ----- we know that ONE OF THE MAIN REASONS ------- NETWORKING WITH YOUR PEERS There is so much knowledge and experience in this room and we WANTED TO EXPERIMENT with helping you connect. It’s TOTALLY OPTIONAL and needs to stay RESPECTFUL, but if you’re looking for conversations, definitely join the slack team. Kick out a HASHTAG and ORGANIZE LUNCH or DRINKS FOR ACCESS ------ SEE YOUR EMAILS OR EMAIL ‘SLACKME@DXSUMMIT.COM’
- Access codes have been emailed to you and you can request one during the app login process.
- STRICTLY OPTIONAL, but to have a big of fun, the best sponsor selfie wins a pair of BOSE noise cancelling headphones. To be judged by our very own millennials BOSE QUIET COMFORT 35 (BLUETOOTH)
- TWO book signings: TODAY AT LUNCH: Gerry McGovern || TOMORROW AT LUNCH: Scott Brinker …I think we have about 200 copies of each book, so it’s FIRST COME, FIRST SERVED
- Small bit of bribery ---- those of you who stick around to the bitter end have the chance of WINNING an APPLE WATCH 2 ANNOUNCED AFTER PEOPLE’S CHOICE AWARDS tomorrow afternoon.
- Phew, OKAY HOUSE KEEPING IS OVER – SO ….. WHY ARE WE HERE? WHY HAVE YOU SET ASIDE 2-3 DAYS TO BE WITH US? When putting this conference together ---- 4 THINGS STOOD OUT
- THE WORLD HAS CHANGED. Cars are driving themselves. Mobile is dominant. Hijacked IoT devices are taking down your infrastructure. Machine learning is running the traffic lights in Pittsburg (and reducing travel times by 25%). Bob Dylan won the Nobel prize (and acknowledge it!). THE WORLD HAS CHANGED. ------ AND IN SUCH A DYNAMIC ENVIRONMENT ------- WE KNOW ITS --------- EVOLVE OR DIE It calls for VISION
- THE CUSTOMER HAS CHANGED INCREASINGLY --- POWERFUL, ----- FICKLE ------ WILLING TO JUMP SHIP. We know it’s ---- EVOLVE OR LOSE THEM
- THE TECHNOLOGY ECOSYSTEM IS COMPLEX You all face difficult decisions around platforms, architectures, and practices
- We surveyed ------- 250 digital managers & directors --- MOST AT AN EARLY STAGE OF YOUR DIGITAL TRANSFORMATION --- MOST ORGANIZATIONS LACK CAPACITY --- the biggest challenge reported --------- LACK OF STRATEGIC DIRECTION
- SO … we’re here to address these 4 challenges …. But the BIG PICTURE is ……. fighting a BATTLE FOR RELEVANCY. 1 ------ MACRO RELEVANCY OUR BUSINESS IN THE MARKET 2 ------ MICRO RELEVEVANCY EVERY CUSTOMER EXPERIENCE WE DELIVER ----- NEITHER ARE EASY. ---- BUT ……. ---------- I want to propose an ------ ESSENTIAL KEY TO OUR SUCCESS
- A WEEK AGO TODAY the world changed. I know it’s IMPOLITIC TO DISCUSS POLITICS ------- this has been EMOTIONAL for EVERYONE But this is a AN EVENT THAT TOUCHED ALL OF US …... So ….it’s a TEACHABLE MOMENT … FORCING US TO REFLECT AND ….. I BELIEVE it’s ----- HIGHLY RELEVANT TO OUR FOCUS ON CUSTOMER EXEPERIENCE
- HOW? ….. MY KEY POINT IS THAT MOST OF US WERE SURPRISED BY WHAT HAPPENED. In the AGE OF BIG DATA ---- MOST GOT IT BIG TIME WRONG. An article by MICHAEL MORE caught my eye ----- he argued that TRUMP would win, largely because the DEMOCRATS were out of touch with the rest of AMERICA. He said … QUOTE And I would say THE BIG RISK in our PROFESSIONAL LIVES is that we are ALL LIVING IN BUBBLES …. OUR TEAM MATES ---- MANAGERS ---- BOOKS WE READ ----
- Moore in effect said that the DEMOCRATS LACKED EMPATHY and this CAUSED THEIR BLINDNESS and OVER CONFIDENCE In short … HE SAID THEY WERE OUT OF TOUCH WITH THEIR CUSTOMERS. So for any of us feeling shocked by what happened, I believe this is an opportunity ------ REFLECT UPON EMPATHY And to kick off this conference THE SEED I WANT TO PLANT is this: The key to our success is EMPATHY. It’s our ability to see through our CUSTOMERS’ EYES … and OUR ABILITY to CULTIVATE A CULTURE OF EMPATHY in our organizations.
- We’ll hear from Gerry McGovern in just a moment, but ----- I WANT TO CLOSE WITH A QUOTE from his new book “TRANSFORM” READ And now it’s my great pleasure to introduce someone who’s been challenging me to think differently for most of my career. Gerry built one of the first interactive agencies in Ireland back in the 90’s and has been an highly influential author, speaker and consultant for the last 20 years. Please give a warm welcome to Gerry McGovern.