A potent company narrative can radically improve your digital experience, while making it far easier to manage. Narratives are not vague constructs created by advertising agencies or charismatic CEOs. You can measure the strength of your corporate narrative, gaining a clear, prioritized list of where and how to invest for big, measurable impact. Deb Lavoy will demonstrate the point by looking at US Presidential candidate’s websites. Then she’ll show you how you can measure, understand and strengthen your own corporate narrative.