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Deb Lavoy - How Powerful Narratives Drive Great DX

  1. ‹#›Page THE POWER OF A POWERFUL NARRATIVE. Deb Lavoy @deb_lavoy deb@narrativebuilders.com
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  3. ‹#›Page A narrative is a system of beliefs that effect how you interpret the meaning of things.
  4. ‹#›Page AS MARKETERS WE BUILD NARRATIVES AND THEN WE ASK PEOPLE TO ADOPT THEM AS THEIR OWN
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  9. ‹#›Page GREAT BRANDS DO THIS
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  15. ‹#›Page STORY VS NARRATIVE
  16. ‹#›Page NARRATIVE
  17. ‹#›Page STORY
  18. ‹#›Page A POWERFUL NARRATIVE WILL TELL A THOUSAND STORIES.
  19. ‹#›Page A market story. A customer story, An employee story. An investor story. A partnership story. A product roadmap story. A customer service story. A packaging story. A crisis response story. A launch story. A community story. The next story.
  20. ‹#›Page If you BUILD A NARRATIVE. And GET PEOPLE TO ADOPT IT as their own,
  21. ‹#›Page They’ll SEE THINGS as you do. (and they can tell their own stories)
  22. ‹#›Page Clear narratives simplify a lot of business decisions.
  23. ‹#›Page NARRATIVE Marketing Product Strategy Customer Experience Employee Alignment
  24. ‹#›Page WHY HOW OFFER PROOF
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  31. ‹#›Page Not always just aspirational rainbows and unicorns….
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  33. ‹#›Page FIVE CRITERIA ONE : PRESENTATION TWO : CLARITY THREE : RESONANCE FOUR : SHARE-ABILITY FIVE : ORGANIZATION
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  41. ‹#›Page Anti-narratives
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  44. ‹#›Page THANK YOU FOR THINKING ABOUT NARRTIVES WITH ME! Deb Lavoy @deb_lavoy deb@narrativebuilders.com
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