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The curious case of E-850
                                of
                             ion help
                           at ur
                         ov yo
                   gh inn ng
             th rou questi
      b re ak ns re
    A        Re si
       N  eo
  DSM
E-850???
What the hell is E-850?




       http://www.seoconsultants.com/links/images/no-clue-2x.gif
E - 850 is   a new adhesive resin
E - 850 is    a new adhesive resin

 What is adhesive?
E - 850 is                                      a new adhesive resin

   What is adhesive?
Well, this tape is adhesive ;-)




Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg
E - 850 is                                      a new adhesive resin

   What is adhesive?                                                   What is a resin?
Well, this tape is adhesive ;-)




Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg
E - 850 is                                      a new adhesive resin

   What is adhesive?                                                                                              What is a resin?
Well, this tape is adhesive ;-)                                                                                 These are resins.




                                                                       Image: http://tozzymodif
                                                                                               .files.wordpress.com/2009                       http://www.treehugger.com/resin-pellets.jpg
                                                                                                                       /01/resin-bag-01.jpg




Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg
This still doesn’t
make sense, right?
It is simp
                                                                                             l e,
                                                                               E-850 is a
                                                                                            new
                                                                          main comp
                                                                                        onent
                                                                         for   glue develo
                                                                                          pe   d
                                                                                   by




http://karthik82.files.wordpress.com/2006/07/sticky_alien_goo-large.jpg
E-850
E-850
It suffers less from fatigue




     http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg
E-850
It suffers less from fatigue




     http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg




                                                                 &
E-850
It suffers less from fatigue

                                                                                       It is very strong




     http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg




                                                                 &           http://www.rd.com/images/tfhimport/2004/20040501_Glue_Tips_page001img001.jpg
E-850
E-850

         ater borne
It i s w
E-850
                 It is formaldehyde

         ater borne
It i s w
E-850
                 It is formaldehyde free!!..

         ater borne
It i s w
E-850
                 It is formaldehyde free!!..
                                               It is V
                                                      OC-F
                                                             ree
         ater borne
It i s w
However...
               One
            important
              issue
             remains


http://www.simonstapleton.com/wordpress/wp-content/uploads/2009/07/one-finger.jpg
During application of a water
                            borne lacquer,
de-lamination occurs at the edges of the
laminate....




                                http://areweconnected.com/images/NeedHelp.jpg
During application of a water
                            borne lacquer,
de-lamination occurs at the edges of the
laminate....




   and so far, we cannot solve this..
                                http://areweconnected.com/images/NeedHelp.jpg
This is what
 happens...
...and this is
   what we
 tried and
   learned
ourselves
  already




                 11
...and this is   The adhesive film   does not
                 dissolve in water
   what we                     adhesive itself
                 Conclusion: The
 tried and       is not water sensitive
   learned
ourselves
  already




                                               11
...and this is   The adhesive film   does not
                 dissolve in water
   what we                     adhesive itself
                 Conclusion: The
 tried and       is not water sensitive
   learned            There is still adhesive present on the
                      two delaminated sides
ourselves             Conclusion: Adhesion to wood

  already             is good enough




                                                  11
...and this is   The adhesive film   does not
                 dissolve in water
   what we                     adhesive itself
                 Conclusion: The
 tried and       is not water sensitive
   learned            There is still adhesive present on the
                      two delaminated sides
ourselves             Conclusion: Adhesion to wood

  already             is good enough
                 Delamination also occurs by applying
                 water instead of the lacquer
                 Conclusion: Water is responsible
                 for delamination, not an ingredient in
                 the lacquer




                                                  11
...and this is   The adhesive film   does not
                 dissolve in water
   what we                     adhesive itself
                 Conclusion: The
 tried and       is not water sensitive
   learned            There is still adhesive present on the
                      two delaminated sides
ourselves             Conclusion: Adhesion to wood

  already             is good enough
                 Delamination also occurs by applying
                 water instead of the lacquer
                 Conclusion: Water is responsible
                 for delamination, not an ingredient in
                 the lacquer

                             Without lacquer, the
                             mechanical properties of the
                             laminate are good and
                             outperform current adhesives --
                             > the adhesive is strong enough
                                                   11
...and this is            The adhesive film      does not
                           dissolve in water
    what we                              adhesive itself
                           Conclusion: The
  tried and                is not water sensitive
    learned                        There is still adhesive present on the
                                   two delaminated sides
ourselves                          Conclusion: Adhesion to wood

    already                        is good enough
                            Delamination also occurs by applying
                            water instead of the lacquer
                            Conclusion: Water is responsible
                            for delamination, not an ingredient in
                            the lacquer


Delamination most probably does           Without lacquer, the
                                          mechanical properties of the
not occur during application              laminate are good and
of the lacquer, but only during/          outperform current adhesives --
after drying.                             > the adhesive is strong enough
                                                                11
So this is
where we
  need
 you!!
Do you kn
potentially   ow how to
            crack this
                       case?



Text




       http://i.pbase.com/u40/lindarocks/upload/26355129.sledgehammersmall.jpg
Do you kn
        potentially   ow how to
                    crack this
                               case?



         Text

Help
    us an
  win!    d
                http://i.pbase.com/u40/lindarocks/upload/26355129.sledgehammersmall.jpg
We offer a reward
 of 10.000 euro if
  you solve this
       case...
Interested? See
below for contact
      details!

          For more info:                        picture on Flickr by thevoyager


      Twitter : @neoresins
Email: info.neoresins@dsm.com
Web: www.dsm.com/en_US/html/dnr/2009_news.htm
Developed by:




  this slideshow was made by @szwerink

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Dsm Neo Resins Asking Your Help

  • 1. The curious case of E-850 of ion help at ur ov yo gh inn ng th rou questi b re ak ns re A Re si N eo DSM
  • 2. E-850??? What the hell is E-850? http://www.seoconsultants.com/links/images/no-clue-2x.gif
  • 3. E - 850 is a new adhesive resin
  • 4. E - 850 is a new adhesive resin What is adhesive?
  • 5. E - 850 is a new adhesive resin What is adhesive? Well, this tape is adhesive ;-) Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg
  • 6. E - 850 is a new adhesive resin What is adhesive? What is a resin? Well, this tape is adhesive ;-) Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg
  • 7. E - 850 is a new adhesive resin What is adhesive? What is a resin? Well, this tape is adhesive ;-) These are resins. Image: http://tozzymodif .files.wordpress.com/2009 http://www.treehugger.com/resin-pellets.jpg /01/resin-bag-01.jpg Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg
  • 9. It is simp l e, E-850 is a new main comp onent for glue develo pe d by http://karthik82.files.wordpress.com/2006/07/sticky_alien_goo-large.jpg
  • 10. E-850
  • 11. E-850 It suffers less from fatigue http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg
  • 12. E-850 It suffers less from fatigue http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg &
  • 13. E-850 It suffers less from fatigue It is very strong http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg & http://www.rd.com/images/tfhimport/2004/20040501_Glue_Tips_page001img001.jpg
  • 14. E-850
  • 15. E-850 ater borne It i s w
  • 16. E-850 It is formaldehyde ater borne It i s w
  • 17. E-850 It is formaldehyde free!!.. ater borne It i s w
  • 18. E-850 It is formaldehyde free!!.. It is V OC-F ree ater borne It i s w
  • 19. However... One important issue remains http://www.simonstapleton.com/wordpress/wp-content/uploads/2009/07/one-finger.jpg
  • 20. During application of a water borne lacquer, de-lamination occurs at the edges of the laminate.... http://areweconnected.com/images/NeedHelp.jpg
  • 21. During application of a water borne lacquer, de-lamination occurs at the edges of the laminate.... and so far, we cannot solve this.. http://areweconnected.com/images/NeedHelp.jpg
  • 22. This is what happens...
  • 23. ...and this is what we tried and learned ourselves already 11
  • 24. ...and this is The adhesive film does not dissolve in water what we adhesive itself Conclusion: The tried and is not water sensitive learned ourselves already 11
  • 25. ...and this is The adhesive film does not dissolve in water what we adhesive itself Conclusion: The tried and is not water sensitive learned There is still adhesive present on the two delaminated sides ourselves Conclusion: Adhesion to wood already is good enough 11
  • 26. ...and this is The adhesive film does not dissolve in water what we adhesive itself Conclusion: The tried and is not water sensitive learned There is still adhesive present on the two delaminated sides ourselves Conclusion: Adhesion to wood already is good enough Delamination also occurs by applying water instead of the lacquer Conclusion: Water is responsible for delamination, not an ingredient in the lacquer 11
  • 27. ...and this is The adhesive film does not dissolve in water what we adhesive itself Conclusion: The tried and is not water sensitive learned There is still adhesive present on the two delaminated sides ourselves Conclusion: Adhesion to wood already is good enough Delamination also occurs by applying water instead of the lacquer Conclusion: Water is responsible for delamination, not an ingredient in the lacquer Without lacquer, the mechanical properties of the laminate are good and outperform current adhesives -- > the adhesive is strong enough 11
  • 28. ...and this is The adhesive film does not dissolve in water what we adhesive itself Conclusion: The tried and is not water sensitive learned There is still adhesive present on the two delaminated sides ourselves Conclusion: Adhesion to wood already is good enough Delamination also occurs by applying water instead of the lacquer Conclusion: Water is responsible for delamination, not an ingredient in the lacquer Delamination most probably does Without lacquer, the mechanical properties of the not occur during application laminate are good and of the lacquer, but only during/ outperform current adhesives -- after drying. > the adhesive is strong enough 11
  • 29. So this is where we need you!!
  • 30. Do you kn potentially ow how to crack this case? Text http://i.pbase.com/u40/lindarocks/upload/26355129.sledgehammersmall.jpg
  • 31. Do you kn potentially ow how to crack this case? Text Help us an win! d http://i.pbase.com/u40/lindarocks/upload/26355129.sledgehammersmall.jpg
  • 32. We offer a reward of 10.000 euro if you solve this case... Interested? See below for contact details! For more info: picture on Flickr by thevoyager Twitter : @neoresins Email: info.neoresins@dsm.com Web: www.dsm.com/en_US/html/dnr/2009_news.htm
  • 33. Developed by: this slideshow was made by @szwerink