Until recently, one of the biggest hurdles healthcare recruiters had to overcome was capturing information about physicians who viewed online job posts. Advancements in digital technology now allow you to identify those physicians, even if they don't reach out to you directly. Audience Identity ManagerSM (AIM), DMD’s proprietary technology, reports on the online behavior of individual physicians when they visit your website.

1. Healthcare Recruiters:
Do You Know Which Physicians
Are Reading Your Job Posts?
Take your recruitment strategy to the next level.
Identify individual docs—and the jobs they view—without
requiring a login.

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Healthcare recruiting can be
challenging, particularly with an
emerging physician shortage.

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The good news is, digital
technology exists to help recruiters
overcome potential hurdles.

4. The good news is, digital
technology exists to help recruiters
overcome potential hurdles.
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Did you know it’s possible
to capture the names of physicians
who view your online job listings,
even when they don’t reach
out to you directly?

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Even better, you can know
more than just names.

7. A technology called
Audience Identity Manager℠ (AIM)
“tags” physicians who have opted in to
receive relevant medical content.
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When those physicians visit
your recruitment website,
AIM can report individualized
data in real time, including:

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When those physicians visit
your recruitment website,
AIM can report individualized
data in real time, including:
•NPI Number

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When those physicians visit
your recruitment website,
AIM can report individualized
data in real time, including:
•NPI Number
•Medical Specialty

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When those physicians visit
your recruitment website,
AIM can report individualized
data in real time, including:
•NPI Number
•Medical Specialty
•Practice Location

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As if that weren’t enough,
AIM also identifies the
day and time an individual
physician visited your site,
which pages he viewed, and the
URL he visited immediately
before arriving at your site.

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Prior to this technology, none of
that info could be known without docs
registering or creating a profile.

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From the data, valuable insight can be
extracted about potential candidates.

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Such as job preferences of specific physicians:

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Such as job preferences of specific physicians:
•Geographic Location

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Such as job preferences of specific physicians:
•Geographic Location
•Locum vs. Full-time Employment

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Such as job preferences of specific physicians:
•Geographic Location
•Locum vs. Full-time Employment
•Inpatient vs. Outpatient Positions

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Such as job preferences of specific physicians:
•Geographic Location
•Locum vs. Full-time Employment
•Inpatient vs. Outpatient Positions
•Desired Salary

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With those specific details,
you can be proactive with your
recruitment efforts.

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Email physicians to ask
if they need additional
information about positions
they viewed.

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Offer to set up a call or even
a visit to the health system.

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Engage them in
conversation about what
obstacles might keep them
from the position.

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Or, what benefits might draw them in, like...

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Or, what benefits might draw them in, like...
•School systems for their kids

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Or, what benefits might draw them in, like...
•School systems for their kids
•Available housing opportunities

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Or, what benefits might draw them in, like...
•School systems for their kids
•Available housing opportunities
•Location benefits

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You always hope that an
interested physician will pick up the
phone or send you an email after
visiting your website.

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When that doesn’t happen,
digital audience identity technology
bridges the gap by reporting the individual
identity of your physician visitors in real
time.

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P.S. An extension of AIM also has the
capability to tell you the categories
of websites and types of content
physicians visit across hundreds
of participating medical websites in
our digital ecosystem.

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Are you ready to get started?

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Know which physicians are
looking at your jobs, as soon as
they land on your website.

33. dmdconnects.com
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