Nothing is more central to maximising the lifetime value of each customer than establishing and maintaining a connection between the customer and the brand. Human beings crave connection, and the businesses that establish and maintain a connection with customers will be the ones that maximise repeat business and referral rates. Every business should prioritise connection.
2. Develop and implement a strategy to
leverage the finding that 64% of consumers
want to connect with the brands they
purchase.
3. Develop and implement a strategy to
leverage the finding that 64% of consumers
want to connect with the brands they
purchase.
4. Develop and implement a strategy to
leverage the finding that 64% of consumers
want to connect with the brands they
purchase.
5. Connect with consumers by creating a brand
that leverages the finding that 62% of
consumers want brands to take a stand on
issues of concern to them.
6. Leverage integrity to connect with customers
appreciating that consistent brand
presentation can increase revenue by as
much as 23%.