D'Janai Smith / Graphic Designer djanaimarquis@gmail.com

1. BRAND MANUAL

2. Brand Manual
CONTENTS
About Color Palette
Logo Variations Designer Contact
Master Logo Brand Application
Logo Usage
Typography
3 9
5 13
4 10 - 12
6
7 - 8

3. bauhaus
archive
The Bauhaus-Archiv / Museum für Gestaltung
was founded in 1960 as a private society.
The aim was and is ‘to collect and present all
documents relating to the activities and cultural
and intellectual heritage of the Bauhaus’. This
includes photographs, books, designs, models
and artistic works, as well as the organization
of exhibitions and accompanying programmes.
www.bauhaus.de/en/
+49 (0) 30-254002-0
bauhaus@bauhaus.de
Brand Manual
3
ABOUT
bauhaus-archiv
Museum
f ü r
Gestaltung

4. Brand Manual
MASTER LOGO
4

5. Brand Manual
LOGO VARIATIONS
Grayscale - DarkColor - Light Background Grayscale - LightColor - Dark Background
5

6. Brand Manual
LOGO USAGE
Exclusion zones
Maximum width
Minimum width
Always allow a minimum space around the logo.
There is no maximum size defined for this logo.
The logo minimum width is 90px or 32mm.
6

7. Brand Manual
TYPOGRAPHY
7
Paragraph font
Regular
Italic
HeavyABCDEFGHIJKLMNOPQRSTUVW
Futura
Semiotics aesthetic freegan pour-over jianbing.
Artisan blog retro neutra.
Semiotics aesthetic freegan pour-over jianbing.
Artisan blog retro neutra.
Semiotics aesthetic freegan pour-over jianbing.
Artisan blog retro neutra.
abcdefghijklmnopqrstuvw
1234567890!@#$%^&*()_+=”:?><

8. Brand Manual
TYPOGRAPHY
8
Headline font
Regular
Bold
ABCDEFGHIJKLMNOPQRSTUVW
FUTURA
BOLD SEMIOTICS AESTHETIC FREEGAN POUR-OVER
JIANBING. ARTISAN BLOG RETRO NEUTRA.
SEMIOTICS AESTHETIC FREEGAN POUR-OVER
JIANBING. ARTISAN BLOG RETRO NEUTRA.abcdefghijklmnopqrstuvw
1234567890!@#$%^&*()_+=”:?><

9. Brand Manual
COLOR PALETTE
HEX ED12C24
R237 G28 B36
C0 M100 Y100 K0
HEX 231F20
R0 G0 B0
C0 M0 Y0 K100
HEX 1C93D2
R28 G147 B210
C77 M29 Y0 K0
HEX FFFFFF
R255 G255 B255
C0 M0 Y0 K0
HEX FFF200
R255 G242 B0
C0 M0 Y100 K0
HEX 58595b
R88 G89 B91
C0 M0 Y0 K80
HEX D1D3D4
R209 G211 B212
C0 M0 Y0 K20
HEX E5E3DF
R229 G227 B223
C9 M7 Y9 K0
9
Primary Secondary

10. Brand Manual
BRAND APPLICATION: LETTERHEAD & OFFICE SUPPLIES
10

11. Brand Manual
BRAND APPLICATION: BUSINESS CARDS
11

12. Brand Manual
BRAND APPLICATION:
GIFT BAGS/MISC.
12

13. Brand Manual
CONTACT THE DESIGNER
djanai marquis
Contact
Areas of expertise
Portfolio
djanaimarquis@gmail.com
Logo design, Brand identity, Web/App design,
Packaging design
www.djanaimarquis.com/portfolio
13

14. BRAND MANUAL
www.acmecompany.com.au
+613 911 5799
info@acmecompany.com.au
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