related to management.

1. Coursework CSR essay 30%
Write an essay that compares and contrasts the differences in organisational
culture towards the concept of Corporate Social Responsibility demonstrated by
organisations in the UK Financial sector (Banking services).
The essay must link discussions to clear evidence of research, using a variety of
academic and factual sources of information such as recent publications (journals,
books) and news, which should all be referenced.
Guidance – 1,500 words excluding references, and where possible examples from
the UK Financial sector should be used.
Submission date: Friday 19th of May, by 9am (UK time) via Turnitin

2. Potential Structure of
Essay
Cover page
Content page
Introduction
Analysis/Main body
Conclusion
References
Total 1500 words

3. Cover page
Content page
Introduction
Analysis/Main body
Conclusion
References
Appendix
Words under these sections would count towards 1500 words
Words under cover page, content page, References and
Appendices should not be counted
Words under cover page, content page, References and Appendices
should not be counted
Total 1500
words
Potential Structure of Essay

4. Where to
start
■ Marking criteria
■ The mark scheme features considerable marks for RESEARCH and other
criteria
■ The topic may well be familiar to you, but unless you do wider reading and
research you will not be able to convincingly write about it for your reader.
■ Carefully read any research material on Blackboard/Own Research.
■ Read from a positive perspective and then from a negative one.
■ How might the same narrative be taken differently by various stakeholders?
■ What articles/books/journals/news items might feature for your topic? This
will improve the RANGE of your research.

5. Introduction
 Explain your interpretation of the title in
brief
 What issues/topics are you going to
explore?
 Which companies have you selected?
 What will your essay show?
 Introduce essay and set a scene for the
upcoming analysis of the essay.
 Define concepts of Corporate Social
Responsibility, organisational culture and how
they are embedded in the nature of the
organisation structures
 10% of total essay

6. Main
Body
compare and contrast
■ 80% of total words (approximately 1200 words)
■ Select 2 to 4 companies in the given sector
■ Provide some brief detail of your chosen companies, with a descriptive business vocabulary that
demonstrates your understanding of the nature of the organisation (s), their customers, products,
market, scope and organisational culture.
■ Find out relevant CSR activities/examples of your chosen companies
■ Critically analyse, their CSR behavior
■ Do they live up to the definition stated in the opening? What are the strengths/weaknesses in their CSR
behavior
■ What are possible impacts on various stakeholders?
■ How do they impact on particular groups of stakeholders with conflicting interests?
■ Various theories of CSR and concepts to explore (such as Friedman Vs Freeman, Voluntary vs
Compulsory CSR, Carroll's pyramid of CSR)
relevant arguments, examples, data and research based upon the given topic and
■ Justify with
companies
■ Compares and contrasts the differences in organisational culture towards the concept

7. Main Body
Use a chain of paragraphs to EXPLORE AND DEVELOP your
ideas/arguments.
Critically analyse the topic, and present examples and
evidence to show why it is important and how it links to the
essay title.
In each paragraph the reader/examiner is expecting you to
explain:
• What is this paragraph about?
• What is your argument on this?
• What is your evidence? What does it mean?
• How does it link to the essay title?
• How does it link to the topic in the next paragraph.
• Use the techniques of Paraphrasing and Summarizing
• Do not forget in text citations and reference following
Harvard (Cite Them Right)

8. Conclusion
• Do not introduce any NEW material here.
• Summarize your ideas/argument (you might also have
done this in your introduction)
• Make it clear why those conclusions are important or
significant for the given topic.
• Link your conclusions back to the topic and
analysis done.
• Ideally 10 % of total words

9. Referencing & In text Citations Required
■ When you conduct your research, you will be expected to reference where your information
came from.
■ Referencing is an important skill that you will use more and more throughout your educational
career.
■ There are different types of referencing styles, however most universities, just like DMU, use the
Harvard (Cite them Right) referencing style.
Research: 20 marks academic and relevant
Referencing: 5 marks Harvard (Cite Them Right) style (in text + reference list)

10. How to put this into your text if you summarise the information
Godwin (2020) suggests that there are six different categories
music videos adhere to. it is often suggested that MTV and/or
music video is to blame for all manner of cultural phenomena.
This includes the Author’s last name in the text, with the year of
date in brackets.
OR
there are six different categories music videos adhere to. it is often
suggested that MTV and/or music video is to blame for all manner
of cultural phenomena. (Godwin, 2020)
This includes the (Author’s last name, with the year of date) in
brackets.
InTextCitations&ReferenceusingHarvard(CitetheRight)referencing
Research: 20 marks academic and relevant
Referencing: 5 marks DMU required (Harvard Cite them Right)
style intext citations and reference list

11. Paraphrase are used more than summaries and quotes because:
 Paraphrases give more detail than summary and allows more insight.
 Paraphrases prevent overreliance on quoting and shows an author’s careful
consideration of the particular source.
 Avoiding BAPs
Remember: Your words should always be driving the work
Why do we paraphrase?
Student Voice: 25 marks your own
interpretations Analytical Approach: 30 marks with
critical analysis

12. Forthcoming weeks (weeks 6 and
7)
■ Seminars and lecture sessions will now offer a pattern of providing
supportive development of your essay materials
■ We will work towards submission continuously
■ Drafts submission
■ Coursework workshops
■ Bring your laptops/notes
■ Lectures will continue after the assessment

13. Points to
Remember
 Research
 Critical analysis
 Student voice
 Structure
 References and in text citation using Harvard (Cite Them
Right)style
 Examples of the organisations operating within the UK
should be used.
 Also, most importantly please remember to include in-text
references and paraphrase when
citations, you use
information /data from internet/primary/secondary sources.
 Paraphrasing, researching and summarising skills