8. Data Collection is an important aspect of any type of research study.
Inaccurate data collection can impact the results of a study and ultimately lead to
invalid results.
Data collection is defined as the procedure of collecting, measuring and
analyzing accurate insights for research using standard validated techniques. A
researcher can evaluate their hypothesis on the basis of collected data.
In collecting the data, the researcher must decide:
Which data to collect
How to collect the data
Who will collect the data
When to collect the data
9. IMPORTANCE OF DATA COLLECTION
•Integrity of the Research Reduce the likelihood of errors
•Decision Making
•Save Cost and Time
•To support a need for a new idea, change, and/or innovation
•To obtain information
•To keep on record
•To pass information on to others
Data Collection
Primary Data Secondary Data
Type of Data Collection
10.
11.
12. 12
•SurveyMonkey - for automatically creating
surveys on a phone or tablet
•QuickTapSurvey for in-person surveys
•YesInsights for one-click surveys
•Surveybot for surveys in Facebook
Messenger
•forms.app for visually appealing surveys
•SoGoSurvey for advanced or corporate
surveys