Digital Discovery Institute is the most innovative training center strategically located in Mohali. We deliver classroom and online digital marketing training across India covering SEO, PPC, SMM, Content, SEM, and many more. With a holistic approach to the training, the long-term needs of students are taken into account.

1. What is
Digital
Marketing?

2. Benefits of digital marketing
What does digital marketing consist of
SEO
SMM
PPC
Key takeaways:
Major
point's
Content Writing
What is digital marketing

3. Defination
of
Digital
Marketing
Digital marketing, also called online
marketing, is the promotion of brands
to connect with potential customers
using the internet and other forms of
digital communication.

4. Economical
20%
Time & Effort savings
16.7%
Flexibility
16.7%
Real time Analysis
16.7%
Impactful
16.7%
Instant feedback
13.3%
Benefits of digital
marketing

5. Objective
• Reach the right audience.
• Engage with your audience.
• Motivate your audience to take
your action.
• Maximize return on
Investment(ROI).

6. GOOGLE ANALYTICS
SEMRUSH
MAILCHIMP
CANVA
HUBSPOT
GOOGLE ADS
AHREFS
GOOGLE SEARCH
CONSOLE
YOAST
Digital MArketing
tools

7. SEO means Search Engine Optimization and is the
process used to optimize a website's technical
configuration, content relevance and link popularity
so its pages can become easily findable, more
relevant and popular towards user search queries,
and as a consequence, search engines rank them
better.
SEO

8. SMM
Social media
marketing (SMM) is a
form of internet
marketing that uses
social media apps as a
marketing tool.

9. PPC or pay-per-click marketing is one
approach of paid advertising which
enables your website to rank higher and
appear among the top search results. It
allows you to bid on keywords to target
specific audiences or certain platforms,
yielding focused and more significant
responses.
PPC

10. Content Writing
A digital content writer writes,
develops, edits, and publishes
content and copy for a variety
of digital platforms, including
websites, blogs, videos, email
marketing campaigns,
advertising campaigns, social
media posts, infographics,
whitepapers, and more.

11. Effective marketing
depends on what
you say and how you
say it.