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What is
Digital
Marketing?
Benefits of digital marketing
What does digital marketing consist of
SEO
SMM
PPC
Key takeaways:
Major
point's
Content Writing
What is digital marketing
Defination
of
Digital
Marketing
Digital marketing, also called online
marketing, is the promotion of brands
to connect with potential customers
using the internet and other forms of
digital communication.
Economical
20%
Time & Effort savings
16.7%
Flexibility
16.7%
Real time Analysis
16.7%
Impactful
16.7%
Instant feedback
13.3%
Benefits of digital
marketing
Objective
• Reach the right audience.
• Engage with your audience.
• Motivate your audience to take
your action.
• Maximize return on
Investment(ROI).
GOOGLE ANALYTICS
SEMRUSH
MAILCHIMP
CANVA
HUBSPOT
GOOGLE ADS
AHREFS
GOOGLE SEARCH
CONSOLE
YOAST
Digital MArketing
tools
SEO means Search Engine Optimization and is the
process used to optimize a website's technical
configuration, content relevance and link popularity
so its pages can become easily findable, more
relevant and popular towards user search queries,
and as a consequence, search engines rank them
better.
SEO
SMM
Social media
marketing (SMM) is a
form of internet
marketing that uses
social media apps as a
marketing tool.
PPC or pay-per-click marketing is one
approach of paid advertising which
enables your website to rank higher and
appear among the top search results. It
allows you to bid on keywords to target
specific audiences or certain platforms,
yielding focused and more significant
responses.
PPC
Content Writing
A digital content writer writes,
develops, edits, and publishes
content and copy for a variety
of digital platforms, including
websites, blogs, videos, email
marketing campaigns,
advertising campaigns, social
media posts, infographics,
whitepapers, and more.
Effective marketing
depends on what
you say and how you
say it.

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Digital discovery Institute

  • 2. Benefits of digital marketing What does digital marketing consist of SEO SMM PPC Key takeaways: Major point's Content Writing What is digital marketing
  • 3. Defination of Digital Marketing Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
  • 4. Economical 20% Time & Effort savings 16.7% Flexibility 16.7% Real time Analysis 16.7% Impactful 16.7% Instant feedback 13.3% Benefits of digital marketing
  • 5. Objective • Reach the right audience. • Engage with your audience. • Motivate your audience to take your action. • Maximize return on Investment(ROI).
  • 7. SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. SEO
  • 8. SMM Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
  • 9. PPC or pay-per-click marketing is one approach of paid advertising which enables your website to rank higher and appear among the top search results. It allows you to bid on keywords to target specific audiences or certain platforms, yielding focused and more significant responses. PPC
  • 10. Content Writing A digital content writer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.
  • 11. Effective marketing depends on what you say and how you say it.