1. CYNTHIA J. SWEET
2908 Samples Road, Louisville, TN 37777
865.705.6927 / cjstn33@gmail.com
Strategicand collaborativeAdmissionsandFinancial Aidprofessional withtwenty yearsof experience inhigher
educationprovidingleadershipanddirectionof complex, broad-basedrecruitmentprogramsandachievingenrollment
goalsthroughinnovative visioningandcross-campuscollaboration.
AREAS OF EXPERTISE
 UniversityandCollegerecruitmentand
enrollment
 Financial Aidpackagingandstrategy
 Budgetmanagementanddevelopment
 Planningandorganization
 Supervisionof diversestaff
 Communicationandpeopleskills
 Collaborationandnetworking
 Database management
Executive Director of AdmissionsandFinancial Aid
Maryville College:Maryville,Tennessee
October 2015 – Present
 PromotedfromDirectorof Admissionsdue toqualityperformance
 Manage AdmissionsandFinancial Aidofficeswithresponsibilitiesof enrollingnew students thatmeet
enrollmentandnettuitionrevenue goals
 Administrate Admissions operatingbudgetof $750,000 (notincludingsalaries),Financial Aidbudgetof $16,000,
and Federal WorkStudybudgetof $36,000
 Direct19 staff includingadmissionscounselors,tele-counselors,andadministrative staff
 Oversee andplanFinancial Aidprogramsandinitiatives includingannual packagingstrategyandreviewof merit
awardingstructures
 Developandimplement annual andlong-range goals,objectives,andactionsplansinsupportof the strategic
plan
 Developkeystakeholderrelationships including,butnotlimitedto,vendors, school counselors,parents,
teachers,andalumni
 Collaborate withOffice of Marketing andCommunicationtodevelop andimplementstrategicmarketingand
promotion includingprintedbrochures,webpresence,online marketing,searchengineoptimization,keyword
searches,personalizedURL’s,andsocial media
 Memberof President’sCabinetandSeniorOfficerof the College
 Memberof President’sBudgetAdvisoryCommittee (PBAC)
Director of Admissions
Maryville College:Maryville,TN
June 2013 – October 2015
 Managed Admissionsoffice withresponsibilitiesof enrollingnew students tomeetenrollmentgoals
 AdministratedAdmissionsoperatingbudgetof $750,000 (not includingsalaries);Financial Aidbudgetof
$16,000; andFederal WorkStudybudgetof $36,000
PROFESSIONAL EXPERIENCE

2.  Developedandimplementedstrategicname purchasestobuildinquiryandapplicationpool of through
partnershipwithname providers
 Directed16 staff includingadmissionscounselors,tele-counselors,andadministrative staff
 Managed AdmissionsOffice operationsincludingfreshman,transfer,veteran,international,dual-enrollment,
and non-traditional studentrecruitment
 Hired,setperformance expectations,and evaluatedstaff members annually
 Workedcloselywithmarketingcompany todevelop micrositesforjuniorsandseniorsforleadgeneration.
 Workedcloselywithmarketingcompany onvirtual marketingutilizing Google AdWords,searchengine
optimization,keywordsearches,andsocial mediatoincrease inquirypool
 ImplementedAdmissionProsCRMinshort time frame tomaximize systemtransitioneffectiveness andreduce
inefficienciesinprocesses
 Memberof VillaMaríaCommittee,agrant fundedprogramthroughAppalachianCollege Associationtorecruit
and enroll HispanicandLatinostudents
 WBIR College Series—appearedmonthlyon5:30 newscastfollowingtwohighschool seniorsthroughcollege
searchprocess
 Multiple appearancesonlocal newscastsasadmissionsandfinancialaidexpert
 Memberof IntegratedMarketingGroup(IMG) focusingonidentity,messaging,andbranding
 ServedatTri-Chairof StrategicEnrollmentandRetentionTeam(SERT)
 Memberof AdultLearnerProgramExploratoryCommittee (ALPEC)
 Memberof President’sBudgetAdvisoryCommittee (PBAC)
Assistant and Associate Director of Undergraduate Admissions
The UniversityofTennessee:Knoxville,TN
1998 – 2010 and 2010 - 2013
 Admissionsliaisontothe ThorntonAthleticsStudentLife Centerandathleticcompliance department. Reviewed
freshmanstudentathleteacademicbackgroundsforSECacademic“triggers”
 WorkedcloselywithFacultyAthleticRepresentative regardingtriggerinformation.
 Certified transferstudentathletesforNCAA eligibility
 Attendedcompliance sub-reviewcommittee andsquadlistmeetings
 Coordinatedfilereviewandpresentedadmission filesforthe Special ConsiderationsAdmissionsCommittee
(SCAC)
 WorkedcloselywithAdmissionsProcessingoninitial implementationof The CommonApplication
 WorkedcloselywithDirectorof Undergraduate AcademicAdvancementtoresearchandpurchase ACT, PLAN,
SAT,PSAT, and APstudentinformation
 Supervisedandperformedannual evaluationsof fourcustomerservice staff andfourmaterial fulfillmentstaff
members
 ResearchedandimplementedCollege WeekLive“AlwaysOn”and coordinate officeparticipationin online,
national college fairs.
 Servedaschair of numeroussearchestofill openpositions
 Servedasa third-readerof freshmanadmissionfiles inthe holisticreview process
 ServedonAdmissionsAppealCommittee
AdmissionsCounselor
The UniversityofTennessee:Knoxville,Tennessee
June 1998 – September1998
 Managed specificgeographical territoryinTennessee.Maintainedrelationshipswithhighschool Guidance
Counselors.TraveledtoassignedhighschoolsandcultivatedinterestinUTat college fairs
 Made presentationstoprospective students,parents,andcounselorstoexplainthe applicationprocess,
programs, and servicesof the University
 Reviewedadmissionfilesforfreshmen,transfers,re-admission,visiting,non-degree,andinternational students
 Presented PowerPointinformationsessionsforfamiliesvisiting campusregardingapplicationprocessand
servicesprovidedbythe University

3.  Servedasa liaison toacademiccollegesoncampus
 Servedonprogram andsearch committeesasassigned
AdmissionsCounselor
Carson-NewmanCollege:JeffersonCity,TN
July 1996 – June 1998
 Managed specificgeographical territoryinTennesseeandGeorgia.Maintainedrelationshipswithhighschool
Guidance Counselors.TraveledtoassignedhighschoolsandcultivatedinterestinCN atcollege fairs
 Made presentationstoprospective students,parents,andcounselorstoexplainthe applicationprocess,
programs,and servicesof the College
 InstructedCN 101, a two-hourfreshmanseminarclass forundeclaredmajors.
 International studentrecruitingtourtoThailand,Vietnam,Malaysia,Pakistan,India,andNepal
PROFESSIONAL AND CAMPUS INVOLVEMENT
 Memberof TICUA (TennesseeIndependentCollegesandUniversitiesAssociation) 2016 Executive Leadership
Institute
 Graduate of LeadershipBlountClassof 2016
 HavenHouse Board Member
 Memberof AACRAO(AmericanAssociationof Collegiate RegistrarsandAdmissionsOfficers)
 Memberof SACRAO(SouthernAssociationof CollegiateRegistrarsandAdmissionsOffices)
 Memberof SACAC(SouthernAssociationof College AdmissionsCounseling)
 Co-Chairof SACACProfessional Developmentgroup“SAIL”(Succeed, Advance,Innovate andLead)
 Memberof TACRAO(Tennessee Associationof Collegiate RegistrarsandAdmissionsOffices)
 FormerVice PresidentforAdmissionsandFinancial Aidof TACRAO(Tennessee Associationof Collegiate
RegistrarsandAdmissionsOfficers)
 Memberof LatinoCollege andResourcesCollege FairCommittee
 ServedonUT CampusCommunicatorsBrandingCampaigncommittee
 SAFEZone facilitator
CONFERNECES AND PRESENTATIONS
 “SupportingImmigrant&UndocumentedStudents:The Middle YearsandBeyond”.TennesseeCounseling
Association(TCA) andSmokeyMountainCounselingAssociation(SMCA); Co-Presenter,multiple dates
 “Supporting DACA Students”; VillaMaría Conference Panel Member
 “Is Education in Your Future?”; New Opportunity School for Women Presenter, July 2014
 “ProvidingOn-DemandStudentServicewithaDynamicFAQandKnowledge Base”; ConnectUniversityEMTUsers
Conference 2007, 2008, and 2009
 “Using Interactive Media to Reach College-Bound Students”; TACRAO Annual Meeting 2000, 2001
 Harvard SummerInstitute onCollegeAdmissionsatHarvardUniversity,June 2010
EDUCATION
The UniversityofTennessee,Knoxville
Master of Science:CommunicationInformation;August2016
Carson-NewmanCollege,JeffersonCity,Tennessee
Bachelorof Arts: CommunicationStudies;EmphasisinBroadcasting,May1993