the sports report

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Take a new approach to the worst section in your yearbook with ideas from two lifelong coaches, athletes and fans who just happen to be yearbook advisers. Explore ideas for meaningful storytelling with emphasis on numbers that matter, expanded photo coverage and personal connections. Created by Casey Nichols, CJE, and Sarah Nichols, MJE, from Rocklin, California.

Published in: Education, Sports, Technology
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the sports report

  1. 1. the sports report (just keeping score isn’t enough) ideas shared by Sarah Nichols, MJE | Whitney H.S. | Rocklin Calif. Casey Nichols, CJE | Rocklin H.S. | Rocklin Calif.Wednesday, November 30, 2011
  2. 2. time matters before, during, afterWednesday, November 30, 2011
  3. 3. a matter of time • before (practice & culture) • during (action & alternate views) • after (reaction & review)Wednesday, November 30, 2011
  4. 4. a matter of time • BEFORE (practice & culture) • 80%+ of sports is non-game time • What’s an average practice like? • What unusual practices took place? • What kind of team bonding? • What are road trips like?Wednesday, November 30, 2011
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  9. 9. a matter of time • DURING (action & alternate views) • do capture outstanding action • don’t forget … – the bench – the fans – support groups – adjustmentsWednesday, November 30, 2011
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  11. 11. a matter of time • AFTER (reaction & review) • do capture thrills and agony • don’t forget … – postgame celebrations – game analysis and adjustments – ups and downs of seasons – injuriesWednesday, November 30, 2011
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  13. 13. numbers matter bits, hits and splitsWednesday, November 30, 2011
  14. 14. one or another • stats • infographics • featured numbersWednesday, November 30, 2011
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  26. 26. visuals matter crop, drop & stopWednesday, November 30, 2011
  27. 27. f-stop the madness • action photographs • candids • show me something newWednesday, November 30, 2011
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  45. 45. words matter head, said & readWednesday, November 30, 2011
  46. 46. a story well told • headlines • quotes, anecdotes & alt copy • features and issuesWednesday, November 30, 2011
  47. 47. heads upWednesday, November 30, 2011
  48. 48. heads up • pick a sportWednesday, November 30, 2011
  49. 49. heads up • pick a sport • list all the clichésWednesday, November 30, 2011
  50. 50. heads up • pick a sport • list all the clichés • now eliminate them from your writing ... and especially from headlines!Wednesday, November 30, 2011
  51. 51. heads up • pick a sport • list all the clichés • now eliminate them from your writing ... and especially from headlines! – don’t label me and don’t be predictable (some heads we never want to see again)Wednesday, November 30, 2011
  52. 52. Wednesday, November 30, 2011
  53. 53. bench theseWednesday, November 30, 2011
  54. 54. bench these • (any label headline)Wednesday, November 30, 2011
  55. 55. bench these • (any label headline) • Practice Makes Perfect!Wednesday, November 30, 2011
  56. 56. bench these • (any label headline) • Practice Makes Perfect! • Friday Night LightsWednesday, November 30, 2011
  57. 57. bench these • (any label headline) • Practice Makes Perfect! • Friday Night Lights • Bump, Set, SpikeWednesday, November 30, 2011
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  67. 67. this…Wednesday, November 30, 2011
  68. 68. this… ...becomes thisWednesday, November 30, 2011
  69. 69. they said itWednesday, November 30, 2011
  70. 70. they said it • quote/anecdotesWednesday, November 30, 2011
  71. 71. they said it • quote/anecdotes • Q&AWednesday, November 30, 2011
  72. 72. they said it • quote/anecdotes • Q&A • alternative copyWednesday, November 30, 2011
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  86. 86. sports is like lifeWednesday, November 30, 2011
  87. 87. sports is like life • don’t be predictable, sports aren’tWednesday, November 30, 2011
  88. 88. sports is like life • don’t be predictable, sports aren’t • what happens outside the game matters ... a lotWednesday, November 30, 2011
  89. 89. sports is like life • don’t be predictable, sports aren’t • what happens outside the game matters ... a lot • people firstWednesday, November 30, 2011
  90. 90. now go playWednesday, November 30, 2011
  91. 91. now go play For more information, contact us:Wednesday, November 30, 2011
  92. 92. now go play For more information, contact us: Casey Nichols cnichols@rocklin.k12.ca.usWednesday, November 30, 2011
  93. 93. now go play For more information, contact us: Casey Nichols cnichols@rocklin.k12.ca.us Sarah Nichols snichols@rocklin.k12.ca.usWednesday, November 30, 2011

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