Helping Pharma Engage with Cancer Patients

2. » The CURE™ Platform
» CURE™ Offerings and Touchpoints
» Why CURE™

3. The CURE™ Story
» The largest consumer publication
in the United States
» Focuses solely on several
disease states for cancer
» Launched over a decade with an
established reader base
» Content includes: education,
research, & engagement

4. The Numbers
Largest Cancer Patient Publication is the US
Nearly 1M
Readers
• Patients
• Cancer centers
• Advocacy groups
Print
Circulation
286K
• 185K individual
subscribers
• 31K individual
physician offices
• Strategic Alliances

5. All Encompassing Oncology Expertise

6. CURE™ Offerings

7. CURE™ Offerings
» Print Materials
• CURE™ Publication –Quarterly
• Therapeutic Specialty Issues
• Cancer Guide
» Digital
• curetoday.com
• E-newsletters
» Other Reaches

8. CURE™ Publication
CURE™ print magazine
» Quarterly
» Dedicated contributing
authors
» Focuses on
• Diagnosis
• Treatment
• Caregivers
• Survivorship

9. Special Editions
» Therapeutic Specialty
Issues
• ~ 8/year
• Focus on a particular
disease state
• Past issues included:
• Colon
• Melanoma
• Prostate
• Breast
• Blood
• Lung

10. Cancer Guide
» For the newly diagnosed
focusing on:
• Defining cancer
• Diagnosis
• Treatment
» Now in it’s 9th year
» Remains in physician
offices for entire year

11. curetoday.com
Average Monthly Traffic
» Over 90K visits
» 250K page review
» 600K impressions
» Promotion to cure
social networks
» Designed for digital
responsiveness

12. curetoday.com Contents
» Dedicated areas to specific
cancer types
» (roadblocked
sponsorship)
» Latest News
» Discussion Forum
» Print subscription and Opt-
In E-newsletter capability
Other:
• Clinical trial section
• Cancer terms
• Cancer drug glossary

13. E-Newsletter
Email Distribution
» List of over 124K
• Cancer patients
• Caregivers
• HCP
» Weekly distribution
» Highlights latest
discussions and forum

14. cure™ Mapped!® Program
Innovative showcase for the
valuable tools offered on your
website.
Features:
• Screen shots
• Detailed content
overview
• Visual impact for the
utility & depth

15. An interactive communication platform featuring patients &
caregivers in a peer to peer format – our newest offering!
» Personal experiences from
multiple perspectives
» Valuable disease information
» Interactive discussion hosted by
expert clinicians
Includes:
• Newsletter
• 3 hours of film

16. Conferences &
Events

17. Conference Perspectives
CURE™ Conference Perspective
» KOL video interview with daily highlights from the patient
perspective
» Conference E-newsletters on top 10 highlights, also available
on curetoday.com

18. Extraordinary Healer Award
 A Unique Opportunity
- CURE magazine readers honor
oncology nurses for expertise and
compassion
- Held in conjunction with ONS
annual congress
- Nearly 1K nurses in attendance
at event with essay finalist
presentation and keynote speaker

19. MPN Heroes
• Award reception and gala to
recognize the work and
achievements of individuals
dedicated to improving the
lives of people living with rare
blood disorder (MPN)
• Takes place at the annual American Society of Hematology

20. The Value In the
CURE™ Platform

21. The Value of Patient Reach
» Engage target audience at Point of Care
» Expand multi channel touchpoints for increased brand
awareness through:
• Print Publication
• Curetoday.com
• E-newsletters
• Special CURE™ Editions
• CURE™ Connections
• Patient Conference Perspectives

22. Strategic Alliances – Additional Distribution
(36 Cancer Centers, 6 Schools of Nursing, 2 Oncology NP- and growing!)

23. Advocacy Partners
~41 Partners
• Provides
content to
the digital
platform
• Provides
additional
reach

24. Final Thoughts

25. UNMATCHED READERSHIP

26. UNMATCHED READERSHIP

27. UNMATCHED READERSHIP

28. Studies Support the Need for Easy Information Access:
A Closing Thought
In an Oct 2014 study of Cancer Patients, Caregivers
and Oncologists
» Patients: 43% of respondents spent 20+ hours researching
cancer after their initial diagnosis
» Over half turned to:
• Print Publications
• Advocacy Groups
• Patient Perspectives
• Treatment Options
• Digital Publications
• Clinical Trials

29. Marty Murphy
Director Patient Education, Cure & Onclive
919 200 3727
mmurphy@onclive.com
www.CureToday.com
Intellisphere, LLC
666 Plainsboro Road Bldg. 300 | Plainsboro, NJ 08536