Digital Advertising offering to reach our membership of over 159,000 Physicians.

2. • Founded in 1915, ACP is the largest medical specialty organization in the world.
• ACP is the national organization of Internists.
• Our membership numbers over 159,000 paying members and includes
Internists, Internal Medicine subspecialists, medical students, residents, and
fellows.
ACP's Core Mission
To enhance the quality & effectiveness of health care by
fostering excellence & professionalism in the practice of medicine.

3. The relationship we have with our member physicians is that of a medical home.
As an accredited CME provider we educate them through our publications, online learning
centers and self assessment tools as well as through our national and local meetings.
We advocate for them via our offices in Washington D.C. and are their voice on
Capitol Hill regarding reimbursement & policy change.
We make the news while our competitors
merely report it. We have a relationship
with our physicians other than being just a
a publication or web site.
This is why our competitors exhibit at our
national convention in an effort to reach our
physicians and report on our meeting.

4. Publishing
Journals (print &digital):
Annals of Internal Medicine
ACP Internist
ACP Hospitalist
ACP Books
Sponsored subscriptions
Journal reprints
Membership
159,000 Paying Members
Membership is available for
physicians who are certified in
internal medicine, residents &
fellows-in-training & medical
students, physician assistants,
nurse practitioners & others
working in a physician-led
patient-care team.
Education
CME
MOC Prep
Patient Education
Meetings & Conventions
Internal Medicine Meeting – ACP’s Annual
meeting
Post Graduate Courses
Chapter meetings
Professional Services
ACP Career Connection
ACP Job Placement Center
ACP Career Guide for Residents
ACP Practice Management Resources
The Medical Home for Internists

5. Internal Medicine
The largest primary care specialty in the United States. Internists provide care to adults in both
office & hospital settings. They diagnose & treat common & complex illnesses, coordinate patient
care with other medical specialists & specialize in disease prevention.
General Medicine Training
• 4 years of medical school
• 3 year Internal Medicine residency program
Many Internists practice General Internal Medicine, others take additional training to
sub-specialize in specific areas of internal medicine.
Internal Medicine Sub-Specialist Training
• 4 years of medical school
• 3 year Internal Medicine residency program
• 2-3 year fellowship in a subspecialty area, such as Cardiology, Gastroenterology or Oncology.
Internal Medicine Sub-Specialties
Cardiology, Gastroenterology, Endocrinology, Oncology, Hematology, Infectious Diseases,
Rheumatology, Neurology, Pulmonology, Nephrology, Allergy & Immunology, Sports Medicine,
Critical Care Medicine, Geriatrics, Palliative/Hospice Care

6. Media Information

8. Established: 1927 - over 90 years of publishing
Frequency: Twice Monthly – first & third Tuesdays
2019 Projected Circulation: 101,565 – BPA audited
Editorial:
•The most highly cited peer reviewed journal in Internal Medicine.
•Listed in the National Library of Medicines - Index Medicus
•Up to three CME articles per issue with quizzes online
• Over 90 pages of content per issue. Over 180 pages per month
Content Focus
Annals of Internal Medicine offers a practical clinical editorial focus. Its goal is to enhance & disseminate new
clinical data, peer reviewed reports of original research, clinical guidelines and summaries for patients.
Manuscript Acceptance Rate: 8%. More than 3,000 manuscripts submitted by physician authors annually.
Impact Factor: 19.38 highest of all IM journals and fourth highest of all 100 general medical journals worldwide

9. The journal to advertise in for
your target audience of internists
#1 Most read print journal
#1 Most thoroughly read journal
#1 Most frequently read journal
#1 Most received journal
#1 Most read journal
#1 Most frequently read journal
For internal medicine, the Annals is:

10. What readers of Annals of Internal Medicine think
http://www.annal.org
• 39% of internists consider Annals of Internal Medicine as an essential medical journal.
• 89% of internists occasionally refer to Annals of Internal Medicine content in clinical
decisions or research.
• 76% of internists read Annals of Internal Medicine within 7 days of receipt.
• 70% of internists spend more than 15 minutes reading an issue of Annals of Internal Medicine.
•
• 93% of internists read the same issue of Annals of Internal Medicine more than once.
What our readers are saying
“One of the reasons we read the journal is that we trust the articles that have been published there – that’s part of the value.”
“I’ve been using ‘In the Clinic’ for recertification preparation…and this is a much better way to study for the Boards and to update my
knowledge.”
“It’s the one journal I read because I don’t have a lot of time. Annals does a good job of giving us clinical reviews and ‘In the Clinic’
and well written research articles and guidelines.”
“The journal is really good. Make sure to not do anything that detracts from the quality…We trust Annals as quality and don’t want to
do anything to diminish it.”
“Annals is a good place to search for the Guidelines I need.”
Source: Essential Journal Study II - Matalia Research Study

11. The Leading Peer-reviewed Internal
Medicine Journal in the World!
In addition to print , Annals online readers have:
• online article access to our mobile optimized site
• Including clinical research papers that will influence their practice
• Summaries for patients
• E-mail notifications of new CME articles
• Personal e-mail alerts when new content is posted
• Annals Video & Audio Summaries of articles

12. Average Monthly US Site Traffic
• Sessions 477,175
• Users 377,261
• Page views 790,969
Ad units accepted:
728x90, 300x250
No below the fold ads
(Avg. viewability score – 78%)
Interstitials (100% SOV):
300x250, 300x600
-$13,500 monthly Sponsorship
-$6,750 2-week Sponsorship
Latest from Annals E-newsletter
Subscribers: 250,147 (US)
4 available per month: $8,000/drop
100% SOV
www.Annals.org

13. Interstitial Sponsorship
• 100% SOV
• Highest performing ad unit
on the Annals.org website
• Frequency capped at 1 per
user per day to maximize
reach
• Able to display multiple add
sizes(typically 300x250 or
300x600)
Full month Sponsorship: $13,500
2 week Sponsorship: $6,750

14. Latest from Annals eNewsletter
eMailed weekly to subscribers each Tuesday to
coincide with the release of the print journal.
The Latest from Annals combines an e-TOC with
need to know information and online first
content to keep physicians up to date with the
best Annals content
Circulation: 250,147 (US)
Avg Open Rate: 23%
Frequency: 4 per month
Ad dimensions: 300x250
100% SOV
Pricing: $8,000/drop

16. Established: 2007
Frequency: Monthly
Circulation: - 25,241 ACP members.Hospital based Internist & 3rd
year IM Residents. BPA audited
Editorial: Covers latest trends in hospital medicine including
advances in health technology, clinical controversies, staffing &
scheduling, salary trends, reimbursement trends affecting
hospitalists, patient safety & quality of care, evidence-based
medicine, new drug approvals, practice opportunities, CME
opportunities & physician products & services.
Physician editor: James S. Newman, MD

17. What Is a Hospitalist?
• Hospitalists are providers dedicated to the care of hospitalized patients.
• They focus on clinical management, with a focus on quality, safety, and
utilization.
• Most hospitalists (80%) are trained in Internal Medicine.
Why is a hospitalist different from a traditional provider?
• A hospitalist is available to care for patients 24 hours a day, seven days a week, a
hospitalist is on board when a patient needs care.
• Generally, hospitalists work 12-hour shifts seven days in a row. Evenings may be
covered by a nocturnists—hospitalists who only work at night. Hospitalists focus
on quality, safety, and resource allocation.
In essence, hospitalists are providers who dedicate their career to the care of the
hospitalized patient and work toward a safer, higher-quality, evidence-based,
patient-centered hospital stay.
James S. Newman, FACP – Physician Editor, ACP Hospitalist

18. www.ACPHospitalist.org
Average Monthly Site Traffic
• Sessions 63,123
• Users 52,617
• Page views 88,537
Ad units accepted:
• 728x90, 300x50, 300x250
Interstitials (100% SOV)
300x250, 300x600
$2,750 Monthly Sponsorship
ACPHospitalist Weekly E-newsletter
Subscribers: 50,580
4 available per month: $4,000/drop
100% SOV
100% SOV Opportunities
Interstitials, E-newsletter Sponsorship, Roadblocks

19. Delivers a summary of the week's most compelling
news stories about hospital medicine including the
latest research and clinical news, as well as regulatory
alerts, practice-improvement tips, clinical guidelines,
FDA drug actions and the latest research from top
academic journals. The service delivered every
Wednesday is invaluable to busy hospitalists who may
not have time to scan the many scientific journals and
other medical publications that come across their desk.
Circulation: 50,580
Average Opens Rate: 42%
Frequency: 4x per month - 100% SOV
Pricing: $4,000/drop (100% SOV)

21. Established: 1981
Frequency: 10 times per year (combined July/August & November/December)
Circulation: 73,084 Paid
Publication Overview:
Published ten times per year, the award-winning ACP Internist presents news
about clinical medicine, practice trends, the business of medicine and national
advocacy efforts for internists. The ACP Internist has a greater emphasis on the
clinical and business aspects of running a practice.
Editorial: This ACP award winning tabloid delves into clinical controversies,
practice trends, regulatory issues, quality & patient-safety initiatives, practice
management, billing, coding & reimbursement information, conference
coverage, career trends & strategies to cope with managed care & Medicare.

22. www.ACPInternist.org
Average Monthly Site Traffic
• Sessions 78,231
• Users 59,209
• Page views 116,105
Ad units accepted
728x90, 300x250
Interstitials (100% SOV)
300x250, 300x600
$6,750 Monthly Sponsorship
ACPInternist Weekly E-newsletter
Subscribers: 109,435
4 available per month: $6,000/drop
100% SOV
100% SOV Opportunities:
Interstitials, E-newsletter Sponsorship, Roadblocks

23. Keeps our membership up-to-date on Medicare
news, FDA drug actions, clinical guidelines, and
the latest research from top academic journals.
The e-newsletter also alerts readers to special
features in the print edition of ACP Internist
and directs them to other online resources and
exclusive Web content such as our highly
acclaimed supplements on specific diseases.
ACP Internist Weekly E-newsletter
Circulation: 118,612
Avg Open Rate: 43%
Frequency: 4 per month
Ad dimensions: 728x90, 300x250
100% SOV
Pricing: $6,000/drop

24. ACP Diabetes Monthly delivers a monthly summary
of the most compelling news stories about diabetes,
including the latest research and clinical news,
regulatory alerts, clinical guidelines, and FDA drug
actions.
The e-newsletter is delivered on the second Friday
of the month and is invaluable to busy clinicians.
Circulation: 122,458
Average Open Rate: 31%
Frequency: Monthly
100% SOV

25. ACP Gastroenterology Monthly delivers a
monthly summary of relevant literature on
gastroenterology/hepatology in primary care,
including:
Circulation: 122,553
Average Open Rate: 31%
Frequency: 12x per year
• Summaries of
gastroenterology/hepatology studies
• Test Yourself section featuring MKSAP
• Summaries of articles from Annals of
Internal Medicine
• Articles and commentaries from ACP
Journal Club
• Information on FDA recalls,
approvals, and warnings

26. From the
American College of
Physicians
Targeted e-Newsletter
Opportunities
Annals of Internal Medicine
ACP Internist
ACP Hospitalist
ACP Diabetes
ACP Gastroenterology
Your Audience…Our Quality Content

27. Your Audience…Our Quality Content
All of the above offer 100% SOV and are all available as a targeted eNewsletter
Annals of
Internal
Medicine
ACP
Internist
ACP
Hospitalist
ACP
Diabetes
ACP
Gastro-
enterology
Avg. Open Rate: 23% 41% 44% 31% 31%
Circulation: 250,147 118,612 50,446 122,458 122,553
Frequency:
4 per
month
4 per
month
4 per
month
12x per
year
12x per
year
From the
American College of
Physicians Targeted e-Newsletter Opportunities

28. Annals of Internal Medicine
Mailed to weekly subscribers each Tuesday to coincide
with the release of the print journal. The Latest from
Annals combines an e-TOC with need to know
information and online first content to keep physicians
up to date with the best Annals content
Circulation: 250,147 (U.S.)
Avg Open Rate: 23%
Frequency: 4 per month
100% SOV
ACP Internist
Keeps our membership up-to-date on Medicare news,
FDA drug actions, clinical guidelines, and the latest
research from top academic journals. The e-newsletter
also alerts readers to special features in the print
edition of ACP Internist and directs them to other online
resources and exclusive Web content such as our highly
acclaimed supplements on specific diseases.
Circulation: 118,612
Avg Open Rate: 41%
Frequency: 4 per month
100% SOV
ACP Hospitalist
Delivers a summary of the week's most compelling
news stories about hospital medicine including the
latest research and clinical news, as well as regulatory
alerts , practice-improvement tips, clinical guidelines,
FDA drug actions and the latest research from top
academic journals. The service delivered every
Wednesday is invaluable to busy hospitalists who may
not have time to scan the many scientific journals and
other medical publications that come across their desk.
Circulation: 50,446
Average Opens Rate: 44%
Frequency: 4x per month
100% SOV
ACP Diabetes
ACP Diabetes Monthly delivers a monthly
summary of the most compelling news
stories about diabetes, including the latest
research and clinical news, regulatory alerts,
clinical guidelines, and FDA drug actions. The
e-newsletter is delivered on the second
Friday of the month and is invaluable to busy
clinicians.
Circulation: 122,458
Average Open Rate: 31%
Frequency: 12x per year
100% SOV
ACP Gastroenterology
ACP Gastroenterology Monthly delivers a
monthly summary of relevant literature on
gastroenterology/hepatology in primary care,
including:
• Summaries of
gastroenterology/hepatology studies
• Summaries of articles from Annals of
Internal Medicine
• Articles and commentaries from ACP
Journal Club
• Information on FDA recalls, approvals,
and warnings
Circulation: 122,553
Average Open Rate: 31%
Frequency: 12x per year
100% SOV
Available as a
targeted
eNewsletter
Available as a
targeted
eNewsletter
Available as a
targeted
eNewsletter
Available as a
targeted
eNewsletter
Available as a
targeted
eNewsletter

29. From the Publishers of
®

30. Annals On Call: A New Podcast from Annals of Internal Medicine
Annals of Internal Medicine developed a new podcast, Annals On Call, that will feature Dr. Bob Centor. Each roughly
20-30 minute podcast episode will focus on a clinically influential article published in Annals of Internal Medicine. In
addition to sharing his own perspective on material published in Annals, Dr. Centor will interview topic area experts to
discuss, debate, and share diverse insights about patient care and health care delivery. Topics of relevance to the care
of patients in the hospital and in the outpatient setting will be covered in the podcast and perspectives of generalist
and subspecialists will be featured.
Centor is a general internist with a focus on hospital medicine who has been on the University of Alabama faculty
since 1993 and served as dean of the Huntsville Regional Medical Campus, UAB School of Medicine from 2004-2016.
He is very active in professional organizations, including serving in 2014-2015 as chair of the Board of Regents of the
American College of Physicians, past-president of the Society of General Internal Medicine, charter member of the
Society to Improve Diagnosis in Medicine, and founding president of the Association of Chiefs & Leaders in General
Internal Medicine. Dr. Centor authors the popular blog DB’s Medical Rants (http://www.medrants.com/).
General format:
 Intro: Dr. Centor will introduce the podcast, summarize the article(s) being discussed and provide a brief bio of
the guest “on call” (2 minutes)
 Interview: Conversation between Dr. Centor and guest about the article/topic (15 minutes)
 Summation: Dr. Centor will summarize the key take home points (2-3 minutes)
 Exit/Credits: standard pre-recorded (30 seconds)

31. Episode Landing Page

32. The contents of this presentation are and will remain the property of the American College of Physicians and should be treated as confidential.
All rights to the content are retained by the American College of Physicians.
Ryan Magee
ACP, American College of Physicians
215-351-2623
RMagee@acponline.org