2. TABLE OF CONTENT
EMAIL US:
info@bns.com.th
CALL US:
09.4492.4714
BUSINESS ADDRESS:
143 Moo 5, Tambon Sampraya
About us
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Current Situation
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Industrial Analysis
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Market Analysis
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Customer Analysis
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Competition
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Conclusion
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Q & A
3. INTRODUCTION
• B.N.S SuperElite is a limited
liability company that operates
in Cha-am. We are a supplier of
one specific product for gym
and are going to sell to every
gym store in the area.
4. • Have you ever felt?
Back
Neck
Shoulder
PAIN
• We provide the solution!
About us
6. Objectives
1. Brand recognition. B.N.S SuperElite is going
to be a recognized gym-equipment supplier
in Cha-am.
2. To be operating at a profit by the end of the
first year of business.
3. Increase our local partnership’s total
membership by 10% per year for the next
few years using our distinctive product.
7. Our Business Philosophy
Our mission is to delivery the most
transcended innovation in fitness
industry to the right community.
To become the number 1 product
sold in fitness industry in Thailand.
8. Our Business Philosophy
“Our B.N.S SuperElite Model 1
helps amateur and injured
athlete who want to do squat
exercise by avoiding shoulder
and neck pain or injury and
increase joyfulness from the
exercise unlike the old
conventional techniques.”
- Chief Production Nachaphol
14. S
W
O
T
Strenghts
Our Philo attracts everyone
Affordable, convenient, safe
Beneficial premium package
Flexible
Long lifespan
Variation in types
Free Orientaion
Weakness
Low monthly membership cost
(Premium only),
Place
Price relatively high
Threats
Competitor
TechnologyOpportunities
Competition
Social Economic
16. MARKET
ANALYSIS
Six different market segments have
been constructed:
• Making friends
• Losing it
• Taking shape
• Peak Performers
• Health requirements
• Sport focus
18. The industry in Thailand is highly
fragmented with a few organized players.
Buyers include both individual buyers
(B2C) and institutional buyers (B2B).
• Number of buyers
• Backward integration
• Switching cost
Buyer Behavior
19. CUSTOMER
ANALYSIS
15-44 years old (Male/Female).
At least $40,000 per year personal income.
Professional/white collar occupation.
Lives or works within 5 miles of a fitness club.
Finds it difficult to motivate self to exercise
alone or simply prefer exercise with others.
Believes that fitness is important
Believes that fitness also need to be safe
20. We expect strong growth in the first year
due to intense marketing techniques.
Forecasted sales are expected to increase
by 0.83% from month to month in the
first year and then grow at the industry
average of 10% per year. (only in Cha’am
and Hua Hin)
- Chief Finance Cuong
Sale Forecasts
23. CONCLUSION
“In conclusion, we see the problem that
haven’t been solved by other product
company. We combine this advantage
from the every item of our competitors
and renovate into our technology. Thus,
using the right marketing technique
and tools, will succeed.”
- Management Board
24. 2
4
“We provide
The best experience
In each product
For our consumers”
— Head Sale/Marketing Moses
Entrepreneur : It is defined as an
individual who organizes or operates a
business or businesses. Credit for coining
the term entrepreneur generally goes to
the French economist Jean--Baptiste
Say in his A Treatise on Political Economy; (1834)
Editor's Notes
B.N.S SuperElite is aimed towards providing affordable, convenient and safe specialized gym-equipment for anyone who wants to avoid back, neck and shoulder pain while engaging into intensive workout. Although the current traditional industry’s product, do a better outcome reaching a wide audience by advertizing with television and radio commercials, we feel that we can greatly improve the number of sales with a few low cost advertising techniques in Cha’am.
1/ B.N.S SuperElite is going to be a recognized gym-equipment supplier in Cha-am.
Mission Statement
Vision
Value
Investor: Related or creditable finances that are being put into investment will be money to circulate the Sale and R&D in the future. We will expand our territories if we reach breakeven point and earn any profit in return. Money will be used to produce larger quantity of product for this expansion.
Lower back-support belt: An individual use for keeping the back stable, normal people tend to have weak lower-back muscles and that is the main cause for the injury when doing squat and bend.
Shoulder pad and straps: To keep your body straight when doing exercise and protect your shoulder from touching heavy machine or weight.
Metal poles: To keep the squat bar steady without touching to the shoulder and keep balance to the weight since sometimes it might be risky to use hand to lift the weight, instead, let the shoulder do the job.
155 million US dollars annually from the Health and Fitness industry
40million US dollars in 4th Quarter of 2016
Distributors: As previously mentioned, distributors sell the bulk of fitness equipment. Data is sparse regarding distributors because the various industry associations serve manufacturers more than distributors. The key information is that 60% of the fitness club market is composed of independent clubs, all of which purchase their equipment through distributors. The remaining 40% is composed of chains, franchises, etc., some of which purchase from distributors, some of which exert their superior buying power and purchase direct from the manufacturers.
Health Clubs: Health clubs are the second largest market of fitness equipment behind home fitness equipment (of a lower grade and price point relative to commercial equipment). The 1990s saw a significant increase in health club membership, 76% or 30.6 million people from 2017 to 2021.
Vertical Markets: Another market that will be attractive to Circuit Fitness Importing is the vertical market which includes non-health club environments such as hotels, hospitals, apartment complexes, corporations, universities, and senior citizen centers. This relatively new market is growing fast as consumers are increasingly valuing convenient access to exercise facilities.
Distributors: As previously mentioned, distributors sell the bulk of fitness equipment. Data is sparse regarding distributors because the various industry associations serve manufacturers more than distributors. The key information is that 60% of the fitness club market is composed of independent clubs, all of which purchase their equipment through distributors. The remaining 40% is composed of chains, franchises, etc., some of which purchase from distributors, some of which exert their superior buying power and purchase direct from the manufacturers.
Health Clubs: Health clubs are the second largest market of fitness equipment behind home fitness equipment (of a lower grade and price point relative to commercial equipment). The 1990s saw a significant increase in health club membership, 76% or 30.6 million people from 2017 to 2021.
Vertical Markets: Another market that will be attractive to Circuit Fitness Importing is the vertical market which includes non-health club environments such as hotels, hospitals, apartment complexes, corporations, universities, and senior citizen centers. This relatively new market is growing fast as consumers are increasingly valuing convenient access to exercise facilities.
Distributors: As previously mentioned, distributors sell the bulk of fitness equipment. Data is sparse regarding distributors because the various industry associations serve manufacturers more than distributors. The key information is that 60% of the fitness club market is composed of independent clubs, all of which purchase their equipment through distributors. The remaining 40% is composed of chains, franchises, etc., some of which purchase from distributors, some of which exert their superior buying power and purchase direct from the manufacturers.
Health Clubs: Health clubs are the second largest market of fitness equipment behind home fitness equipment (of a lower grade and price point relative to commercial equipment). The 1990s saw a significant increase in health club membership, 76% or 30.6 million people from 2017 to 2021.
Vertical Markets: Another market that will be attractive to Circuit Fitness Importing is the vertical market which includes non-health club environments such as hotels, hospitals, apartment complexes, corporations, universities, and senior citizen centers. This relatively new market is growing fast as consumers are increasingly valuing convenient access to exercise facilities.