The document discusses Geoffrey Bilder's presentation on strategic initiatives at the 2009 CrossRef Annual Meeting. It focuses on CrossRef's mission to enable easy identification and use of trustworthy electronic content through cooperative development of infrastructure. Specific initiatives discussed include the use of DOIs, metadata services, Cited By, CrossCheck, Contributor ID, and CrossMark to build provenance and establish the credibility of digital content and contributors. The presentation also touches on creating an optional, self-sustaining infrastructure and a strategic initiative lifecycle involving concept development, preliminary evaluation, and implementation phases.