4. 2000 2015
17%Percentage of page views
that last less than 4 seconds
ATTENTION IS DYING
4%Percentage of page views that
last more than 10 minutes
Source(s):
• National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press
• Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the
ACM Transactions on the Web,
28%Percentage of words read on an
average webpage (590 words)
39. We make
content.
Humans click.
If they like, they
remember.
They see more
content I make.
Visit again.
Follow me. Talk
about me.
I build trust,
relationship
with humans.
When they
need my
product, they
consider me
first
Think of it this way..