21. The difference in salary diminishes at senior
level ECD/CD – but still 7% difference
M: £90k
F: £84K
22.
23.
24. Women were vastly more likely to talk about
their team’s successes, refer to “we” or to
omit direct mention of themselves
25. MEN WOMEN
Emphasizes assisting (helping, supporting,
contributing) 8% 30%
Mentions awards or positive press coverage 28% 33%
Phrases experience in terms of participation or
being involved 26% 43%
Focuses on personal qualities in personal profile
rather than outputs 49% 63%
Emphasizes team, puts personal successes in
context of team wins, highlights teamwork 18% 67%
Highlights leadership or management
responsibilities 64% 73%
46. #CEFutureLeaders @CreativeEquals
‘What clients want’
Richard Robinson
Managing Partner,
Oystercatchers
Your Host
Ash Tailor
Global Brand &
Marketing Director,
Britvic
John Rudaizky
Partner, Global Brand
and Marketing Leader,
EY
Sinead Bunting
European Director of
Consumer Marketing,
Monster
Victoria Biggs
European
Communications
Director, Trainline
52. 84%employers say they are
firm supporters
of female staff
during and after pregnancy
77%of working mothers
say they have received
negative or discriminatory
experience at work
EHRC, Working Forward, 2016
