story of personal brand called raaja jaffrey

1. जब मैं छोटा बच्चा था…
Story of a personal brand called
Raaja Jaffrey

2. जब मैं छोटा बच्चा था
Fairy-tales में जीता था
तब ऱाइफ-बॉय की सेहत थी
और लऱप्टन चाय का जऱवा था
भोऱा था, नादान था
मैं भी एक consumer हॉ
इस बात से ही अनजान था

3. वो कडबरी खाने की उम्र थी
ै
तो घर छोड़ ददया
ककसी क ददए गरु-मॊत्र नहीॊ रखता
े ु
ज़िन्दगी जीने का
first hand experience है मुझ!
े

4. और..
Advertising क बा़िार में भीड़ का एक दहस्सा बन कर सामान बेचने ऱगा.
े
FMCG, Consumer Durables, Electronics, Banking, Life Style, Packaged Food,
Cosmetics, Media, Entertainment.. [Feature Films & TV Show]
ऱेककन वक़्त क साथ बबका नहीॊ तो वक़्त ने ही बेचना लसखा ददया and I
े
grew up as a Creative Strategist, who has a intuition to smell the
Brand Potentials!

5. बा़िार

6. But gradually I realized, i am…
means..

7. …I do not carry
a typical mind set creative arrogance
and do not follow those clichés

8. .
I
मैं सोंच का बबॊद ु हॉ
गोरी क गाऱ का ततऱ हो या dotcom का मकड़जाऱ
े
मेरे बबना सब अधरा है

9. Somewhere along the line, there
My Job is some thing more..
my job is to find it & get the
people accustomed to it.

10. Identity
Education : system needs to be reformed
Blood Group : creative
Birth Mark : dot in the mind
Its all about me.
I dare to date new mistakes
I keep trying…

11. Language
I read, write, speak and understand, ONE language,
Communication.

12. Experience
A versatile writer, director, strategist with 10+ years of proven expertise in
brand building, media & entertainment .
Expertise
Consumer Insights | Project leadership
Campaign writing (TVC, radio, jingle, print, outdoor)
Creative Direction (copy/art) | Juicy hindi copy
Screen writing [Feature Films & TV Show]
Theatre & events | Pitching & presentation

13. { Work }
I do not carry creative baggage.
But I carry valuable, matters...

14. and…
I am hungry deep within to create
Happening brands, who builds
Mind equity.

15. Since last 4 years I am Engaged in
crafting innovative strategies and
interactive brands for entertainment
sector. I am ready To offer my bit
For a definite change!

16. I foresee the ignored Indian culture industry turning into the economic engine.
I find a great business potential in entertainment sector where the stars are
worshiped, but the star system has overshadowed the professionalism
and the larger chunk of domestic entertainment revenue is grabbed by the
hollywood giants. So I came up with an end user centric innovative strategy
this never before seen innovative format is called..
Cinema before Cinema

17. If given a chance,
I am Offering
A ready to adopt & explore
Creative business agenda in
Different streams of..
Advertising
Entertainment
& Media
Possibly with some
business lead!

18. Looking for Opportunity
Have reasons to make one BIG
Shukria