8. Magnetic Membership™ System
Attract
• Members join for their reasons, not
yours
• Deliver a compelling message about
compelling value to attract members
• Remove barriers to joining to be more
attractive
10. Magnetic Membership™ System
Retain
• Retention is less of an issue when
members are involved and building
relationships
• Keep in touch quarterly to increase
retention (can be done by volunteers)
• Remind members about the value
they received – specific to them –
quarterly or monthly
12. Magnetic Membership™ System
Attract - Process
• Identify Key Member Attractors
• Clarify and Enhance Value to Members
• Create a Compelling Story
• Make It Easy to Join
• Create Magnetic Membership Events™
13. Magnetic Membership™ System
Engage - Process
• Establish Expectations of Members
• Create a Great First Impression
• Connect Members to Each Other
• Guide Members to Benefits
• Get Members to Serve
• Track Value Received by Members
16. Magnetic Membership™ System
Attract
• Identify Key Member Attractors
• Understand why people join
• Get specific
• Quantify value
• Identify member types (different segments) and
their pains/gains
17. Magnetic Membership™ System
Attract
• Clarify and Enhance Value to Members
• Document all value points/benefits
• Brainstorm potential value adds – get creative to
add more value
• Identify potential partners – other organizations
can add value as well
• Decide on package(s) of value/segments
18. Magnetic Membership™ System
Attract
• Create a Compelling Story
• Get to the essence of the value provided
• Capture their hearts, minds, and wallets™
• Help them see themselves gaining value - put
them in the story
• Optionally create core story video
19. Magnetic Membership™ System
Attract
• Make It Easy to Join
• Make membership levels clear
• Visually represent membership levels
• Represent levels by story or psychographic
criteria
• Options:
• Offer payment plans
• Offer guarantees/limited trials
• Remove long-term commitment barriers
20. Magnetic Membership™ System
Attract
• Create Magnetic Membership Events™
• Membership drives
• Fun attraction events
• Engaging educational/motivational events
21. Magnetic Membership™ System
Engage
• Establish Expectations of Members
• Clarify what you want from members (other
than membership fees)
• Communicate expectations to drive greater
engagement and commitment
• No members should be sitting on the side
22. Magnetic Membership™ System
Engage
• Create a Great First Impression
• Create a Member Journey Map
• Identify all member touch points
• Create engaging welcome package
• Have someone personally walk through
opportunities to connect and receive value
• Register them for their first event
23. Magnetic Membership™ System
Engage
• Connect Members to Each Other
• Actively connect members
• Members join groups for belonging
• Use TribeSpring® to enhance referrals
• Provide member mixers
• Provide networking time at all events
• Create community
24. Magnetic Membership™ System
Engage
• Guide Members to Benefits
• Have an ambassador walk them through
opportunities and benefits within 30 days
• Identify a plan of attack that connects their
interests with offerings
• Have member put events on their calendar
25. Magnetic Membership™ System
Engage
• Get Members to Serve
• Show members ways to get involved
• Assess member interests/capabilities
• Connect them to service opportunities
27. Magnetic Membership™ System
Retain
• Keep Members through Engagement
• Engaged members remain members™
• People want to belong
• People want to receive value
• People receive value by giving value
• Activity leads to longevity
28. Magnetic Membership™ System
Retain
• Report Value Received by Members
• Deliver Value Report monthly/quarterly
• Contact member quarterly to reconnect and
optimize their experience
30. Magnetic Membership™ System
Attract
• Identify Key Member Attractors
• Clarify and Enhance Value to Members
• Create a Compelling Story
• Make It Easy to Join
• Create Magnetic Membership Events™
Engage
• Establish Expectations of Members
• Create a Great First Impression
• Connect Members to Each Other
• Guide Members to Benefits
• Get Members to Serve
• Track Value Received by Members
Retain
• Keep Members through Engagement
• Report Value Received by Members
bigthinkin.com|info@bigthinkin.com|919.324.6650
31. Magnetic Membership™ System
Engage Big Think
And watch your members grow
Craig Mathews
Chief Thinkologist
Big Think Innovation, Inc.
craig@bigthinkin.com
919.324.6650
bigthinkin.com
