What funding do you need to finance the growth of your company? As a producer who wants to grow, you need to understand the different sources of funding available to you and their advantages and disadvantages based on your unique situation. What will be the costs? What regulatory and reporting considerations do you need to consider? Join this discussion to better understand various sources of capital and how they compare and contrast for each producer’s particular needs.

1. Strictly Private & Confidential FISHER & COMPANY LLCFISHER & COMPANY LLCStrictly Private & Confidential

2. Strictly Private & Confidential FISHER & COMPANY LLC
2
FISHER & COMPANY LLC
F&Co Focus Today On Advising Artisan Spirits

3. Strictly Private & Confidential FISHER & COMPANY LLC
3
FISHER & COMPANY LLC
F&Co Historic Focus On Distinguished Brands

4. Strictly Private & Confidential FISHER & COMPANY LLC
4
FISHER & COMPANY LLC

5. Strictly Private & Confidential FISHER & COMPANY LLC
5
FISHER & COMPANY LLC

6. Strictly Private & Confidential FISHER & COMPANY LLC
6
FISHER & COMPANY LLC
Focus on Equity
WHAT CREATES/ INCREASES [EQUITY] VALUE IN A BRAND
 Revenues Scale of Brand
 Margins* “Value of a Brand”: Marginbrand >>>> Margin commodity
 Velocity GMROI ( Gross Margin x Turnover)
 Growth Tomorrow’s margins >>> Today’s
TODAY : BEST ROUTES TO ADDITIONAL CAPITAL
 Banks
 Strategic Investors
 Private Equity
 Family, Friends & Angels – Individually or in “Crowds”

7. Strictly Private & Confidential FISHER & COMPANY LLC
7
FISHER & COMPANY LLC
What Are Equity/Strategic Investors Looking For?
Demonstrated strength :
 Product excellence
 Packaging excellence or potential
 Pricing/margins + good velocity at the price point
 Potential – to get from small/artisanal ($1million++) to strategic ($10m++)
 Promotable – responds to marketing + promotion $pend
 People - who can “partner” with a corporate/strategic

8. Strictly Private & Confidential FISHER & COMPANY LLC
8
FISHER & COMPANY LLC
Strategic Investments, Mergers & Acquisitions