CBE16 - Battle of the Brands: Avoiding Common Trademark Pitfalls
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This document discusses avoiding common trademark pitfalls and covers topics such as what a trademark is, choosing a trademark, protecting a trademark through registration, and enforcing trademark rights. It provides examples of different types of trademarks and discusses factors like trademark strength, likelihood of confusion analysis, and types of trademark disputes. Throughout, it highlights numerous court cases where brands have encountered trademark issues to provide real-world examples. The overall purpose is to help brands navigate common challenges in establishing and maintaining trademark protections.
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CBE16 - Battle of the Brands: Avoiding Common Trademark Pitfalls
- 1. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Magic Hat v. West Sixth
- 2. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain In re Bull Creek Brewing
- 3. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sierra Nevada v. Fort George
- 4. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Franciscan Vineyards v. HBO
- 5. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Anheuser-Busch v. Natty Greene’s Brewing Company
- 6. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Elements Spirits (KAH) v. Iconic Brands (Sangre de Vida)
- 7. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Lost Coast v. Aviator
- 8. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sazerac v. Crosby Lakes
- 9. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain New Belgium v. Oasis Texas
- 10. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sixpoint v. Renegade
- 11. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sam Adams, etc. v. Left Hand
- 12. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Coronado v. Maritime
- 13. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Lagunitas v. Sierra Nevada
- 14. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain In re Blackhawk winery
- 15. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Atlas Brewing v. Atlas Brew Works
- 16. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Anchor Steam v. Drop Anchor
- 17. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sazerac v. Stout Brewing
- 18. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Anheuser-Busch v. Natty Greene’s Brewing Company
- 19. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain In re Bull Creek Brewing
- 20. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Elements Spirits (KAH) v. Iconic Brands (Sangre de Vida)
- 21. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sierra Nevada v. Fort George
- 22. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Magic Hat v. West Sixth
- 23. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Franciscan Vineyards v. HBO
- 24. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Lost Coast v. Aviator
- 25. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sixpoint v. Renegade
- 26. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sam Adams, etc. v. Left Hand
- 27. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sazerac v. Crosby Lakes
- 28. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Lagunitas v. Sierra Nevada
- 29. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain New Belgium v. Oasis Texas
- 30. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Coronado v. Maritime
- 31. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain In re Blackhawk winery
- 32. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Anchor Steam v. Drop Anchor
- 33. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Sazerac v. Stout Brewing
- 34. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain Atlas Brewing v. Atlas Brew Works
- 35. Battle of the Brands: Avoiding Common Trademark Pitfalls Chris McElwain
- 36. I. What’s a trademark? II. Choosing a trademark III. Protecting your trademark IV. Enforcing your trademark V. Q&A
- 37. I. What’s a trademark? Trademarks identify the source of goods and services Trademarks differ from patents and copyrights Trademarks differ from domain names and corporate names
- 38. What’s a trademark? Trademarks commonly take the form of words or images or both
- 39. What’s a trademark? However, trademarks can also take less traditional forms: shapes, colors, sounds or even smells
- 40. What’s a trademark? Elements Spirits (KAH) v. Iconic Brands (Sangre de Vida)
- 41. What’s a trademark? Design Mark Standard Character Mark Composite Mark Stylized Mark House Mark Product Mark
- 42. II. Choosing a trademark Trademark Pitfalls Choosing a Weak Mark Choosing an Infringing Mark
- 43. Choosing a trademark Trademarks vary in strength: Generic Descriptive Suggestive Arbitrary Fanciful Examples: • Apple (apples) • Smart Phones • Aspirin • Escalator • The Container Store • Cartoon Network • Sports Illustrated • Best Buy • Cheez-Its • Instagram • Nike • Apple (computers) • Google • Pepsi • Prozac
- 44. Choosing a trademark Sam Adams, etc. v. Left Hand
- 49. Choosing a trademark Trademark Pitfalls Limiting search to identical marks Limiting search to registered marks
- 53. Choosing a trademark Sazerac v. Crosby Lakes
- 54. Choosing a trademark In re Blackhawk winery
- 55. III. Protecting your trademark Trademark Pitfalls Not using your mark Not using your mark as a designation of source Not registering your mark
- 56. Protecting your trademark Advantages of Federal Registration Presumptive national priority Prevents registration of similar marks Constructive notice to infringers Easier to sue in federal court Enables certain damages awards Facilitates foreign protection
- 57. Protecting your trademark Coronado v. Maritime
- 58. Protecting your trademark Trademark Application $275 filing fee per class 10 months average to registration Priority dates from filing Can be filed on In-Use or Intent-to- Use basis
- 59. IV. Enforcing your trademark Trademark Pitfalls Under-enforcing your mark Over-enforcing your mark
- 60. Enforcing your trademark Flavors of trademark dispute: Struggle for control of a business Unauthorized use of trademark Counterfeiting Keeping your brand distinct
- 61. Enforcing your trademark LIKELIHOOD OF CONFUSION: Similarity of the marks Similarity of the products Strength of the mark Fame of the mark Distinctiveness of the mark Other factors
- 62. Enforcing your trademark Types of trademark disputes: USPTO rejection TTAB opposition/cancellation Demand letter Lawsuit Domain name arbitration (UDRP)
- 63. Enforcing your trademark Trademark Factchecker “If we don’t enforce our trademark, we risk losing it.”
- 64. Enforcing your trademark Lagunitas v. Sierra Nevada