In March 2022, rugby legend and UNICEF Aotearoa Ambassador Dan Carter launched the DC10 Fund, in partnership with UNICEF Aotearoa. Vision of the DC10 Fund: To enrich the lives of children so they can unleash their dreams. To launch the DC10 Fund, Dan Carter returned to Eden Park on 7-8 April to kick for 24-hours straight, raising over $500,000 to support UNICEF’s work to provide essential clean water and sanitation for children in the Pacific. Across the Pacific, water and sanitation-related diseases are one of the leading causes of death for children under the age of five. UNICEF is working in some of the most remote and challenging areas to deliver clean water and sanitation to 134,000 children in Kiribati, Solomon Islands and Vanuatu.

1. KICKATHON
DC10 Fund in partnership with UNICEF Aotearoa
CID Awards 2022

2. In March 2022, rugby legend and UNICEF Aotearoa
Ambassador Dan Carter launched the DC10 Fund, in
partnership with UNICEF Aotearoa. Vision of the DC10
Fund:
To enrich the lives of children so they can unleash
their dreams.
To launch the DC10 Fund, Dan Carter returned to Eden Park
on 7-8 April to kick for 24-hours straight, raising over
$500,000 to support UNICEF’s work to provide essential
clean water and sanitation for children in the Pacific.
Across the Pacific, water and sanitation-related diseases are
one of the leading causes of death for children under the age
of five. UNICEF is working in some of the most remote and
challenging areas to deliver clean water and sanitation to
134,000 children in Kiribati, Solomon Islands and Vanuatu.

3. ● Through collaboration between DC10
Fund, UNICEF Aotearoa and Hustle &
Bustle, a high impact media relations
programme and press conference
engaged media, sponsors and
perspective donors from the get-go.
● Between 23 March - 8th April
169+ unique pieces of media coverage
7.2 million earned coverage reach
Media Engagement

4. Online engagement
● Global support from celebrities
around the world including David
Beckham, Tom Brady, Fiji Rugby
7s, Robert Oliver, HRH Princess
Frederica of Tonga and more
● Sky Sports partnership, 24-hour
live stream + documentary
● Content roll-out via DC10 Fund,
Dan Carter and UNICEF digital
platforms
● Collaboration with Mark by South
● UNICEF globally including Japan

5. $554,306.00
- $269,306 from Individual Donors including
$5,759 Dan Carter’s Limited Edition Gold
Predator Boots
- $135,000 from major donors
- $150,000 from corporate donors
Corporate sponsors
- Adidas, Barfoot and Thompson, Chemist
Warehouse, Jarden, MasterCard
- Eden Park (venue)
Public donations

6. These funds will support the joint New Zealand Aid
Programme / UNICEF Aotearoa New Zealand
development initiative providing water, sanitation
and hygiene (WASH) to 134,000 children in Kiribati,
Solomon Islands and Vanuatu.
Kickathon donations will contribute towards:
1. Construction of water and sanitation facilities in 832
schools and 38 healthcare facilities to ensure they
are functional, sustainable and resilient to natural
disasters.
2. Support ongoing education amongst parents,
caregivers and children on WASH practices, and
risks of poor hygiene.
$500,000 raised for WASH

7. ● 37 UNICEF Child and Youth Champions
participated in the event. 20 were Māori and
Pasifika
● Over 20 groups of children and young people
submitted video messages of support - majority
came from our Pasifika whānau
● $5,500 raised by schools
● $50,000 from Corporate sponsorship to develop
teaching resources for kids here in Aotearoa.
1. Child Rights
2. Climate Change
3. Guide on UNICEF's Water and Sanitation
work in the Pacific.
Resources will be piloted in late 2022 and launched nationwide
to 500 schools in 2023.
Kids here in Aotearoa

8. 1. People LOVE Dan - big event, with lots
of exposure and future opportunities
2. Engagement and support from Global
UNICEF
3. Marketing and PR expertise
4. Opportunities to grow corporate
sponsorship and partnerships
5. Communication - What we can share,
how we engage different audiences
What helped make it a
success?

9. What next?
• In September, Dan visited
Vanuatu to see the WASH
programmes making a
difference for children. He
met with students, teachers,
health workers and
communities.
• The DC10 Fund in
partnership with UNICEF
Aotearoa creates a
sustainable way of raising
funds to support children
around the world and Dan is
working on his next
fundraising activity for 2023!