Mobile search is poised to dominate the web. Are you prepared to take advantage of the new opportunities offered by this platform? Discover 5 key mobile search insights to effectively build your mobile marketing strategy. The rapid rise of mobile search had had a prominent impact on both web-based and local businesses. Some of the relevant topics are: The current mobile search trend, the relationship between mobile search and phone calls, and how to collect important search and phone call data to enhance conversion opportunities. 1. It's finally happened. Mobile search has officially passed desktop search. Google recently announced that mobile search has officially passed desktop search in ten countries, including the US and Japan. This changes the world of search, and Google recognizes this. 2. Mobile search and phone calls. -70% of mobile users say they click directly to call from mobile search results. -Google drives over 40 million calls to businesses. -61% of people say that a call is not only important for purchases, but also for research. Keep in mind, calls convert 29% of the time, while web only converts 2% of the time. 3. The call tracking advantage. With call tracking, you can track the precise campaigns, ad groups, and even keywords. This type of information can transform marketing.