Mobile search is poised to dominate the web. Are you prepared to take advantage of the new opportunities offered by this platform?
Discover 5 key mobile search insights to effectively build your mobile marketing strategy.
The rapid rise of mobile search had had a prominent impact on both web-based and local businesses. Some of the relevant topics are: The current mobile search trend, the relationship between mobile search and phone calls, and how to collect important search and phone call data to enhance conversion opportunities.
1. It's finally happened. Mobile search has officially passed desktop search. Google recently announced that mobile search has officially passed desktop search in ten countries, including the US and Japan. This changes the world of search, and Google recognizes this.
2. Mobile search and phone calls.
-70% of mobile users say they click directly to call from mobile search results.
-Google drives over 40 million calls to businesses.
-61% of people say that a call is not only important for purchases, but also for research.
Keep in mind, calls convert 29% of the time, while web only converts 2% of the time.
3. The call tracking advantage. With call tracking, you can track the precise campaigns, ad groups, and even keywords. This type of information can transform marketing.
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5 Key Insights you Need to Know About the Mobile Search Boom
1. 5 Key Insights you
Need to Know about
the Mobile Search Boom
2. What you can expect to learn:
The rapid rise of mobile search has had a prominent
impact on both web-based and local businesses. In
this webinar, we’ll discuss:
• The current mobile search trend
• The relationship between mobile search and phone calls
• How to collect important search and phone call data to
enhance conversion opportunities
3. 1. It’s finally happened…
Mobile search has SURPASSED its desktop
counterpart.
4. “More Google searches take place on mobile
devices than on computers in 10 countries
including the US and Japan.
This presents a tremendous opportunity for
marketers to reach people throughout all the
new touch points of a consumer’s path to
purchase.”
5. What Does this Mean for You?
• A shortened lead
cycle
• Accessibility: 91% of
smartphone users
have their mobile
phone within arm’s
reach 24/7
Source: Morgan Stanley
Marketing to mobile searchers has two key advantages:
6.
7. 2. Mobile Search and Phone
Calls
• - 70% of mobile searchers report they click-to-
call directly from the search results to a business
• - Google is now driving 40 million calls each
month directly to businesses.
• - 61% of people say a call is not just important
for research, but for purchases
10. 3. The Call Tracking Advantage
With call tracking, you can pinpoint the
precise campaigns, ad groups and
keywords that are generating phone
calls.
This type of information can transform
marketing results.
11. Call tracking tells us what happened BEFORE the
phone rings. Conversation Analytics fills in the gaps.