2. Just the Right Moniker
• Choosing a name is a tough task. So, you can choose a name
depending upon the online reach you are targeting.
• You can also use your brand name, if it is unique or carries a higher
brand value.
• The name or the title can be descriptive, optimized for search
engines or carry a brand value. Choose whichever will give you the
highest turnout.
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3. Describe Your Event
• Your description must be descriptive, precise and succinct, while
you can also throw in a few search terms into the description.
• Also make it professional, clear, attractive and informative.
• Try also to generate interests among customers with your
description.
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4. Be Clear and Professional with the Details
• It is also important to be clear and professional with the details of
time, venue, etc.
• Avoid changes in the schedules, as it will affect the mental and
physical rhythm of your visitors.
• And if it is completely unavoidable, notify much in advance and
explain them the reasons clearly.
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5. Improve Relevance
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• Facebook is all about relevance. Since it knows people’s interests, it
will take your ad or event to those of similar interests.
• Choose the right Category and Tags, as the information
you provide is vital for Facebook to take you to the right audiences.
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6. • Individual posts on your event page can be hash-tagged to a
particular news event, popular name, etc. that which is relevant to
your event. This will enhance your reach in social media.
• Check out our post Creative Ways To Use Hashtags For Marketing
Campaign.
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Hashtags
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7. • An attractive Event Photo that acts as the Cover Photo of your event
page is the most important.
• It can draw a lot of visitors on its own, while also improving
perceptions of your authenticity and reliability among your visitors.
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Event Photo
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8. • Choosing a venue that Facebook is aware of will help your visitors
gain more information about the venue.
• When they hover over the venue’s name, Facebook will show the
venue’s page. This is a very useful feature to use on Facebook
Events.
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Mark the Venue
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9. • For anything you do on the internet, keywords are the key.
• It is even more important in search engines and social media.
• Use keywords as adequately as possible in the
title, descriptions and tags.
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Keywords are the key
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10. • Users have many questions to ask you. So, engage them by
replying to their queries.
• You can even let them post, as it will add more dynamics to your
event generating a lot of buzz, activity and hype.
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Engage Users
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11. • Facebook’s targeted ads can be magical, as it can bring you the
traffic you never even expected.
• However, get the basics right and rightly targeted advertisements
can bring you exponential results.
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Utilize Facebook Ads