Как мы сэкономили 24 000 рублей за 1 день с помощью оптимизации кампании

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Смотрите кейс от Context-Kill о том, как мы снизили стоимость клика в 3 раза уже на тестовом бюджете в 10 000 рублей в нише автомобильных аукционов. Клиент: iautobank.ru

Marketing

Как мы сэкономили
24 000 рублей за 1 день
с помощью оптимизации кампании
История успеха компании ООО «АЙ АВТО Москва»
iautobank.ru

Задача
• Оптимизировать рекламную кампанию в Яндекс Директ
с дневным бюджетом 10 000 рублей
Особенности
• Высокая конкуренция (аукцион авто)
• Солидный рекламный бюджет
• Самый конкурентный регион (Москва)

Что было сделано
1. Остановили активную кампанию
2. Сделали ее копию
3. Проработали объявления и расширения
в новой кампании
4. Ключевые фразы оставили без изменений
Таким образом, оптимизация заключалась только
в работе над релеватностью объявлений

Результат
Было:
CTR 1.14%
Цена клика 39,87 руб.
Стало:
CTR 5,13%
Цена клика 11,67 руб.
На тестовом бюджете в 10 000 рублей мы сэкономили
24 167 рублей, уменьшив стоимость клика в 3 раза

Выводы
• Даже в сильно конкурентных направлениях можно бороться,
если помнить про госпожу Релевантность
• Благодаря оптимизации рекламной кампании нам удалось
сэкономить 24 000 рублей уже на тестовом бюджете
• За время работы кампании
CTR вырос в 5 раз
стоимость клика упала в 3 раза
на тестовом бюджете в 10 000 рублей (~900 кликов)

Хотите такой же результат?
Звоните: +37529 2578869
Пишите: info@context-kill.by
Заходите: Context-Kill.by

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Как мы сэкономили 24 000 рублей за 1 день с помощью оптимизации кампании

1. Как мы сэкономили 24 000 рублей за 1 день с помощью оптимизации кампании История успеха компании ООО «АЙ АВТО Москва» iautobank.ru

2. Задача • Оптимизировать рекламную кампанию в Яндекс Директ с дневным бюджетом 10 000 рублей Особенности • Высокая конкуренция (аукцион авто) • Солидный рекламный бюджет • Самый конкурентный регион (Москва)

3. Как работала кампания до изменений

4. Что было сделано 1. Остановили активную кампанию 2. Сделали ее копию 3. Проработали объявления и расширения в новой кампании 4. Ключевые фразы оставили без изменений Таким образом, оптимизация заключалась только в работе над релеватностью объявлений

5. Как работает кампания после изменений

6. Результат Было: CTR 1.14% Цена клика 39,87 руб. Стало: CTR 5,13% Цена клика 11,67 руб. На тестовом бюджете в 10 000 рублей мы сэкономили 24 167 рублей, уменьшив стоимость клика в 3 раза

7. Выводы • Даже в сильно конкурентных направлениях можно бороться, если помнить про госпожу Релевантность • Благодаря оптимизации рекламной кампании нам удалось сэкономить 24 000 рублей уже на тестовом бюджете • За время работы кампании CTR вырос в 5 раз стоимость клика упала в 3 раза на тестовом бюджете в 10 000 рублей (~900 кликов)

8. Хотите такой же результат? Звоните: +37529 2578869 Пишите: info@context-kill.by Заходите: Context-Kill.by

Как мы сэкономили 24 000 рублей за 1 день с помощью оптимизации кампании

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Как мы сэкономили 24 000 рублей за 1 день с помощью оптимизации кампании