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MInT Social Media Marketing Campaign
- 2. STRATEGY • Promote MInT • Research • DCU, DCUBS and societies social media pages • Strong Clear Goals – Consistent Colours & Message • Segmentation – CAO applicants, International Students, Mature students
- 3. TARGET MARKET • Students • Main market • Informal content • Provocative imagery • Parents • Influencers • Formal content • Respond to in-depth information • Hard to reach
- 4. LEAF Leadership Entrepreneurship Ambition Fulfillment • Acronym to accompany MInT • Explains what the students can expect • Used on all platforms and ties to video
- 5. LOGO • Brand Awareness and recognition • Incorporates LEAF in a visual sense • Emphasizes the technology aspect
- 6. VIDEO • Short tour of DCU • Showing the facilities it has to offer • Explaining MInT • Explaining each letter of LEAF • Potential employers • 77 views MInT LEAF Video
- 7. SOCIAL MEDIA • Facebook – 63% (Jan 2016) • Twitter – 31% (Jan 2016) • Instagram – 22% (Jan 2016) • Snapchat – 25% (Jan 2016) • We chose to invest in each according to their share • #MInTLEAF According to IpsosMRBI.com
- 8. FACEBOOK • Semi-formal and Informative • Detailed each letter of LEAF • Links to articles related to the course material • Reviews • 31 people liked the page • 104 page views • 284 people reached
- 10. TWITTER • More Informal • Image and graphic focused • Humorous • Inspiring
- 11. • Difficult to reach people • Smaller user base • Only 9 followers • Not much interaction from followers
- 12. INSTAGRAM
- 13. INSTAGRAM • Similar to Twitter • Informal approach • Smaller user base so difficult to engage with people • Easier to reach target market • More engagement • 40 followers • Average of 7 likes per post
- 14. SNAPCHAT • Day to day life in MInT • Very difficult to cultivate any followers • Only 2 followers
- 15. EVALUATION • Target Market • Students - Did not engage as we would have hoped • Parents - Hard to reach • Video • Message was right • Slightly boring
- 16. EVALUATION • Facebook • Did not reach enough people – maybe too formal • No limit on characters • Instagram • Easier to reach target audience • More engaged followers • Difficult to get message across in pictures
- 17. EVALUATION • Twitter • Very difficult to attract target audience • Similar technique to Instagram didn’t work • Jumping on trends • Snapchat • Character count– difficult to get message across • Little to no engagement • LinkedIn