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Building Enterprise SaaS
Applications on AWS
Saurabh Shanbhag
Sr. Partner Solutions Architect, AWS
SaaS market size 2022
$250+ Billion
SaaS market size 2029
$880+ Billion
What is SaaS?
Software-as-a-Service (SaaS) is a business and software
delivery model that enables organizations to offer their
solution in a low-friction, service-centric approach
SaaS leads as a strategy for digital transformation
0% 10% 20% 30% 40% 50% 60%
Insights services
Customer engagement software
Workforce enablement software
Mobile applications
Business process-as-a-service (BPaaS)
Business Intelligence (BI)
Platform-as-a-service (PaaS)
Infrastructure-as-a-service (IaaS)
Security and privacy technologies
Software-as-a-service (SaaS)
SaaS is a Business Model
7
Agility Innovation Operational
efficiency
Reduced cycle
time
Growth
The three models of SaaS isolation
Tenant 1
Silo Pool
Bridge
Microservice
WebApp
Microservice
Tenant 2
Microservice
WebApp
Microservice
Tenant 1
Microservice
WebApp
Tenant 2
Microservice
Tenants 1–N
Microservice
WebApp
Microservice
Microservice
Microservice
SaaS Shared Services
9
Your new of existing application
Onboarding Identity
Metrics
and
analytics
Billing
and
metering
Management
and
monitoring
DevOps
and
provisioning
Routing
SaaS
builder
Admin web app
AWS SaaS Boost
Settings
Onboarding
Application config and automation
Application Integration
AWS CloudFormation
AWS CodePipeline
Amazon ECS
Amazon CloudFront
Tenants Billing
Metrics
System users Tiers
SaaS control plane
Amazon Cognito
AWS Systems Manager
Amazon DynamoDB
AWS Lambda
Amazon API Gateway
Amazon S3
Onboarding
11
Reference Solutions: Accelerate SaaS Journey
SaaS Boost EKS Serverless
12
Direct Engagements: AWS SaaS Factory Program
AWS SaaS Factory is a targeted program that
provides AWS Partners who are building SaaS
solutions with direct access to technical and
business content, best practices, and SaaS
architects who can guide and accelerate their
delivery of SaaS solutions on AWS
13
Resources: AWS SaaS Factory Insights Hub
AWS SaaS Factory Insights Hub has large
collection of resources to empower and
enable you at any stage of your SaaS on AWS
journey.
SaaS and compliance
Compliant
tenant
onboarding
Stricter tenant
identity
requirements
Meet data
residency
requirements
Secure auditing,
logging, and
monitoring
Manage risk Oversee risk Assurance of
risk management
AWS Config AWS CloudTrail
AWS Control
Tower
AWS License
Manager
AWS Systems
Manager
AWS Security Hub
Amazon CloudWatch
AWS Audit Manager
AWS Artifact
AWS Well-Architected
Framework
AWS services enabling compliance
Encrypt everywhere!
Data in transit
Network encryption
TLS
Data at rest
Storage encryption
Amazon S3 bucket
Data in use
Application-level
encryption
Application
code
Private Connectivity to SaaS
NLB
Interface
endpoint
Interface
endpoint
Account 1 Account 2
AWS Region
VPC
Availability Zone 1
Private subnet
Availability Zone 2
Private subnet
VPC
Availability Zone 1
Private subnet
Private subnet
Availability Zone 2
10.1.2..0/24
10.1.3..0/24
10.1.2..0/24
10.1.3..0/24
VPC CIDR 10.1.0.0/16 VPC CIDR 10.1.0.0/16
Route 53
Private
Hosted Zone
SaaS on AWS improves time to value
30-50%
Reduced time to develop a
minimum viable product
Up to 96%
Reduced time to scale
customer usage
69-77%
Reduced time to launch
in new markets
83%
Reduced time to deploy
for engineering
And delivers accelerated growth and profitability
By Year One By Year Three
 Double-digit growth
 Recurring revenue
70% Gross Margin
41% Operating Margin
70% Return on Investment
AWS best practices
AWS Startup Security Baseline (AWS SSB) – A set of controls that create a minimum foundation for businesses to build
securely on AWS. The controls in this guide are designed with early startups in mind, mitigating the most common
security risks without requiring significant effort
• https://docs.aws.amazon.com/prescriptive-guidance/latest/aws-startup-security-baseline/welcome.html
AWS Well-Architected Tool and SaaS Lens – AWS Well-Architected Framework helps cloud architects build secure,
high-performing, resilient, and efficient infrastructure for a variety of applications and workloads. The AWS Well-
Architected Tool is designed to help you review the state of your applications and workloads, and it provides a central
place for architectural best practices and guidance
• https://aws.amazon.com/well-architected-tool/
• https://docs.aws.amazon.com/wellarchitected/latest/saas-lens/saas-lens.html
AWS Foundational Technical Review (FTR) – Helps identify AWS Well-Architected best practices specific to your
software or solution
• https://aws.amazon.com/partners/foundational-technical-review/
CIS AWS Cloud Benchmarks – Best practices integrated into AWS services (Amazon Inspector, AWS Audit Manager, AWS
Config, AWS Security Hub)
• https://www.cisecurity.org/benchmark
Couchbase helps customers cut database TCO by 50%
21
Challenge Solution Benefits
From the Couchbase customer:
Couchbase Capella helped slash Facet Digital’s development time from hours to
minutes and costs – reducing the total cost of ownership by 50%.
• Customers relational
databases are driving
up their costs by
dragging down the
performance, flexibility,
and scalability of their
applications.
• Applications need
multiple datastores to
resolve application
needs
• Couchbase engaged
with AWS teams and
AWS SaaS Factory to
accelerate and
optimize their SaaS
solution on AWS.
• Prescriptive guidance
on best practices for
building SaaS on AWS
that helped with faster
time to market.
• Available on AWS
Marketplace that helps
with quick and easy
onboarding of
enterprise customers.
•
COMPANY PROFILE
Customer: Couchbase
Industry: Software
Country: United States
Website: couchbase.com
About: Couchbase is a distributed
NoSQL cloud database that delivers
performance, scalability, and financial
value for all of your cloud, mobile, on-
premises, hybrid, distributed cloud,
and edge computing applications.
Summary
• Enterprise ready SaaS sets a high bar for security, control, and compliance
• Decrease any friction in the tenant customer onboarding process.
• You may need to support different SaaS isolation models.
• Leverage AWS tools and services to help build your solution
Thank you!

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Saurabh_Shanbhag - Building_SaaS_on_AWS.pptx

  • 2. Building Enterprise SaaS Applications on AWS Saurabh Shanbhag Sr. Partner Solutions Architect, AWS
  • 3. SaaS market size 2022 $250+ Billion
  • 4. SaaS market size 2029 $880+ Billion
  • 5. What is SaaS? Software-as-a-Service (SaaS) is a business and software delivery model that enables organizations to offer their solution in a low-friction, service-centric approach
  • 6. SaaS leads as a strategy for digital transformation 0% 10% 20% 30% 40% 50% 60% Insights services Customer engagement software Workforce enablement software Mobile applications Business process-as-a-service (BPaaS) Business Intelligence (BI) Platform-as-a-service (PaaS) Infrastructure-as-a-service (IaaS) Security and privacy technologies Software-as-a-service (SaaS)
  • 7. SaaS is a Business Model 7 Agility Innovation Operational efficiency Reduced cycle time Growth
  • 8. The three models of SaaS isolation Tenant 1 Silo Pool Bridge Microservice WebApp Microservice Tenant 2 Microservice WebApp Microservice Tenant 1 Microservice WebApp Tenant 2 Microservice Tenants 1–N Microservice WebApp Microservice Microservice Microservice
  • 9. SaaS Shared Services 9 Your new of existing application Onboarding Identity Metrics and analytics Billing and metering Management and monitoring DevOps and provisioning Routing
  • 10. SaaS builder Admin web app AWS SaaS Boost Settings Onboarding Application config and automation Application Integration AWS CloudFormation AWS CodePipeline Amazon ECS Amazon CloudFront Tenants Billing Metrics System users Tiers SaaS control plane Amazon Cognito AWS Systems Manager Amazon DynamoDB AWS Lambda Amazon API Gateway Amazon S3 Onboarding
  • 11. 11 Reference Solutions: Accelerate SaaS Journey SaaS Boost EKS Serverless
  • 12. 12 Direct Engagements: AWS SaaS Factory Program AWS SaaS Factory is a targeted program that provides AWS Partners who are building SaaS solutions with direct access to technical and business content, best practices, and SaaS architects who can guide and accelerate their delivery of SaaS solutions on AWS
  • 13. 13 Resources: AWS SaaS Factory Insights Hub AWS SaaS Factory Insights Hub has large collection of resources to empower and enable you at any stage of your SaaS on AWS journey.
  • 14. SaaS and compliance Compliant tenant onboarding Stricter tenant identity requirements Meet data residency requirements Secure auditing, logging, and monitoring
  • 15. Manage risk Oversee risk Assurance of risk management AWS Config AWS CloudTrail AWS Control Tower AWS License Manager AWS Systems Manager AWS Security Hub Amazon CloudWatch AWS Audit Manager AWS Artifact AWS Well-Architected Framework AWS services enabling compliance
  • 16. Encrypt everywhere! Data in transit Network encryption TLS Data at rest Storage encryption Amazon S3 bucket Data in use Application-level encryption Application code
  • 17. Private Connectivity to SaaS NLB Interface endpoint Interface endpoint Account 1 Account 2 AWS Region VPC Availability Zone 1 Private subnet Availability Zone 2 Private subnet VPC Availability Zone 1 Private subnet Private subnet Availability Zone 2 10.1.2..0/24 10.1.3..0/24 10.1.2..0/24 10.1.3..0/24 VPC CIDR 10.1.0.0/16 VPC CIDR 10.1.0.0/16 Route 53 Private Hosted Zone
  • 18. SaaS on AWS improves time to value 30-50% Reduced time to develop a minimum viable product Up to 96% Reduced time to scale customer usage 69-77% Reduced time to launch in new markets 83% Reduced time to deploy for engineering
  • 19. And delivers accelerated growth and profitability By Year One By Year Three  Double-digit growth  Recurring revenue 70% Gross Margin 41% Operating Margin 70% Return on Investment
  • 20. AWS best practices AWS Startup Security Baseline (AWS SSB) – A set of controls that create a minimum foundation for businesses to build securely on AWS. The controls in this guide are designed with early startups in mind, mitigating the most common security risks without requiring significant effort • https://docs.aws.amazon.com/prescriptive-guidance/latest/aws-startup-security-baseline/welcome.html AWS Well-Architected Tool and SaaS Lens – AWS Well-Architected Framework helps cloud architects build secure, high-performing, resilient, and efficient infrastructure for a variety of applications and workloads. The AWS Well- Architected Tool is designed to help you review the state of your applications and workloads, and it provides a central place for architectural best practices and guidance • https://aws.amazon.com/well-architected-tool/ • https://docs.aws.amazon.com/wellarchitected/latest/saas-lens/saas-lens.html AWS Foundational Technical Review (FTR) – Helps identify AWS Well-Architected best practices specific to your software or solution • https://aws.amazon.com/partners/foundational-technical-review/ CIS AWS Cloud Benchmarks – Best practices integrated into AWS services (Amazon Inspector, AWS Audit Manager, AWS Config, AWS Security Hub) • https://www.cisecurity.org/benchmark
  • 21. Couchbase helps customers cut database TCO by 50% 21 Challenge Solution Benefits From the Couchbase customer: Couchbase Capella helped slash Facet Digital’s development time from hours to minutes and costs – reducing the total cost of ownership by 50%. • Customers relational databases are driving up their costs by dragging down the performance, flexibility, and scalability of their applications. • Applications need multiple datastores to resolve application needs • Couchbase engaged with AWS teams and AWS SaaS Factory to accelerate and optimize their SaaS solution on AWS. • Prescriptive guidance on best practices for building SaaS on AWS that helped with faster time to market. • Available on AWS Marketplace that helps with quick and easy onboarding of enterprise customers. • COMPANY PROFILE Customer: Couchbase Industry: Software Country: United States Website: couchbase.com About: Couchbase is a distributed NoSQL cloud database that delivers performance, scalability, and financial value for all of your cloud, mobile, on- premises, hybrid, distributed cloud, and edge computing applications.
  • 22. Summary • Enterprise ready SaaS sets a high bar for security, control, and compliance • Decrease any friction in the tenant customer onboarding process. • You may need to support different SaaS isolation models. • Leverage AWS tools and services to help build your solution