Confluent and AWS have had a successful partnership since 2006. Confluent Cloud, which provides Apache Kafka as a service, became available on AWS in 2017. In 2020, Confluent Cloud was added to the AWS Marketplace. This allows customers to procure Confluent Cloud through AWS billing. Confluent Cloud on AWS provides integrated solutions for data lake modernization, streaming analytics, hybrid cloud applications and more. It offers out-of-box integration with AWS services and a unified operations experience. Major customers like Instacart and Sainsbury's have leveraged Confluent Cloud on AWS to power their real-time data platforms.

2. Confluent + AWS:
Better Together
Michaela Tluste
Partner Director CEMEA
Confluent
Christian Schömmer
Partner Senior ISV Sales Manager
Amazon Web Services (AWS)

3. History of a successful Partnership
3
March 2006
AWS was founded
May 2017
Availability of Confluent
Cloud (Apache Kafka as
a Service) on AWS
June 2021
Confluent went public
(NASDAQ: CFLT)
August 2022
Confluent launched the
Confluent Cloud Reseller
Program on AWS
(CPPO)
2014
Confluent was founded
by the creators of Kafka
August 2020
Availability of Confluent
Cloud in the the AWS
Marketplace
January 2022
Strategic Collaboration
Agreement (SCA) AWS &
Confluent
July/Oktober 2022
AWS: Dedicated Data
ISV Sales Manager
Confluent Partner
Success Manager for
AWS

4. Copyright 2021, Confluent, Inc. All rights reserved. This document may not be reproduced in any manner without the express written permission of Confluent, Inc.
Integrated Solutions
● Data Lake/Warehouse
modernization
● Mainframe offload
● Streaming Analytics
● Hybrid Cloud App Modernization
● Industry specific use-cases
Confluent Cloud and AWS - Aligned Objectives
OSS Developer Traction
● 100s of thousands of Kafka OSS
developers in the enterprise
Accelerate Cloud
Migrations
● No complex Lift-n-Shift
● Maintain business continuity with
zero-downtime
● Break silos to enable immediate
App/Data innovation in cloud
True Hybrid-Cloud
Architectures
● Across global multi-DCs & cloud
● Leverage legacy investments with
Hybrid Kafka & bidirectional sync
● Shift legacy $ spend to AWS by
offloading Mainframe, Oracle,...
Drive AWS Adoption
● 200+ pre-built connectors
including S3, RedShift, Lambda,...
● Support Well–Architected
Scenarios

5. Copyright 2021, Confluent, Inc. All rights reserved. This document may not be reproduced in any manner without the express written permission of Confluent, Inc.
Out-of-box integration with
popular services
Unified operations
and billing experience
Fully certified with AWS
AWS Native Services
Kinesis
Redshift
DynamoDB
SQS
Lambda
S3
Top-5 Global ISV for S3 Data Volume
3rd-Party ISV Services
(~200 connectors)
Unified Billing Experience
Transact directly through
AWS Marketplace with flexible
building schedules to remove friction
and burn down existing AWS
commits
Unified security & management
Enable identical and secure network
setups with other AWS Workloads via
AWS PrivateLink
Extend existing CloudWatch
monitoring to Confluent using our
fully managed connector
Deeply integrated with and trusted by AWS
5

6. Challenge: Design and maintain a resilient IT infrastructure
that can ensure continued seamless grocery delivery during a
period of unprecedented growth.
Solution: Confluent Cloud on AWS for a real-time, data
platform that unlocks the full value of streaming data and
empowers data visibility, agility, and flexibility across a rapidly
growing organization.
Results:
● Better inventory management via real-time data
● Reduced TCO
● Improved fraud detection
● Faster execution
“You will start to see more software development teams
thinking about reasoning and how we can leverage real-time
data to build features and to return value back to the
customer in ways that I think weren’t possible in the older
batch data model. I think Confluent will unlock the creativity
of a lot of really smart people who really understand their
customers, and that can’t be anything but good.”
– Dusty Pearce, Vice President of Engineering, Instacart

7. Instacard Video
7

8. Copyright 2020, Confluent, Inc. All rights reserved. This document may not be reproduced in any manner without the express written permission of Confluent, Inc. 8
Challenge: Sainsbury’s needed a system that
could manage, store, and process enormous
volumes of data in real time to jumpstart their
digital transformation journey. Confluent
provided the retailer with a fully-managed data
streaming platform that was able to free up data
from legacy systems and allow Sainsbury’s to
transition to a truly cloud-native configuration.
Solution: Sainsbury’s chose Confluent Cloud to
form the data streaming backbone of its new
digital transformation program and help with
the transition to AWS Cloud.
Results
● Cost savings across the entire supply chain
● More than doubled the efficiency of
engineering development thanks to real-time
data streams
● Saved 20+ hours of sprint time with managed
support from Confluent
Quote: “In retail, everything is
becoming data-driven. It’s no longer
just a facet of IT, it’s quickly become
essential to the entire business. Kafka
has become a company-wide nervous
system for us, and Confluent has really
taken it to the next level.”
-Petro Baeta, Senior Engineering
Manager at Sainsbury’s

9. 9
Challenge Solution Result
Sainsbury’s needed a system
that could manage, store, and
process enormous volumes of
data in real time to jumpstart
their digital transformation
journey. Confluent provided
the retailer with a fully-
managed data streaming
platform that was able to free
up data from legacy systems
and allow Sainsbury’s to
transition to a truly cloud-
native configuration.
Sainsbury’s chose Confluent
Cloud to form the data
streaming backbone of its new
digital transformation
program and help with the
transition to AWS Cloud. They
leverage especially the
managed connectors and
ksqlDB.
• Cost savings across the
entire supply chain
• More than doubled the
efficiency of engineering
development thanks to
real-time data streams
• Saved 20+ hours of sprint
time with managed
support from Confluent.
“In retail, everything is becoming data-driven. It’s no longer just a facet of IT, it’s quickly become essential to the
entire business. Kafka has become a company-wide nervous system for us, and Confluent has really taken it to
the next level.” -Petro Baeta, Senior Engineering Manager at Sainsbury’s

10. Recognized by top brands
using Confluent on AWS
10
“We chose event-driven
architecture as the core of our
platform, for which we needed a
messaging service that gave us all
the guarantees…not to mention
that it had to be extremely
scalable, highly available, and
simple to use. Kafka hit all of these
markers, and by using Confluent
Cloud, our team was able to
reduce the bottom line and
operational burden.”
— Ravi Vankamamidi, Senior Director,
Technology, at Expedia Group

11. +12,000
software listings
+325,000 active
customers
65+ software
categories
+2,000 software
vendors
AWS Marketplace - Curated digital software catalog
Self-serve
transactions
Seller private
offers
Helping AWS customers find, test, and purchase
third-party software at the speed of the cloud

12. Marketplace is AWS recommended Procurement & Billing Engine for Confluent Cloud
Customers can retire AWS cloud
spend commit 100% with
Confluent Cloud
Streamlined “click-through”
procurement in minutes (as
opposed to weeks/months)
Consolidated AWS billing
through your AWS account
Annual commitment with
usage monitoring and visibility
Procure Professional Services &
Training through Marketplace
$$
ISV
authorizes
CP customizes
offer
Customer
Transacts
AWS invoices
and reports
AWS
disburse
CP owns the private offer deal with customer
● AWS Marketplace supports Re-Seller Scenarios (Consulting Partner
Private Offer - CPPO)
AWS Marketplace - Benefits & Promo
● PROMO: Confluent customers (MPPO or CPPO) get …
○ up to 2% of Total Contact Value (TCV) in credits

13. GET STARTED TODAY
Confluent Cloud
confluent.io/cloud
Get $400 off in your first
60 days for new signups
13
+ $200 on TOP with the
following promo code: DIMCEMEA2022

14. Your Apache Kafka®
journey begins here
developer.confluent.io
14