1. We summarize the key points from the document in 3 sentences:
The document discusses strategies for mining companies to manage through an economic downturn, including focusing on retention through leadership, communication, training and rewards rather than voluntary turnover; bringing remuneration under control after high pay during the boom; and engaging workers to create a culture of commitment through performance management and incentives. Knee-jerk cost-cutting will not strengthen companies long-term, and the industry has an opportunity to address past issues to help future viability.
Mining Industry Downturn: People Strategies for Survival
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Confiance Australia (Holdings) Pty Ltd. June 2013 Newlsetter www.confiance.com.au 2 of 2
myriad of research which shows the negative impact that increased turnover has on a company’s ability
to perform and its profitability, many leaders in our industry fail to recognise the criticality of retention
strategies in tougher times.
Replacing employees is extremely costly. After considering the loss of experience, intellectual capital
and productivity plus the cost of rehiring, companies can expect the replacement cost to be 2-3 times
that employee’s annual salary. Despite these costs, actions taken by many mining companies would
suggest that they believe voluntary turnover will actually increase their company’s profitability!
We believe that companies who are using the downturn as their retention strategy do so at their own
peril. Instead we suggest building strongly motivated and loyal workforces through strong leadership,
excellent communication, training and development, and performance based extrinsic and intrinsic
reward schemes.
4. Bring remuneration under control
Until 2006, mining sector remuneration pretty much paralleled the broader Australian labour Market.
However in 2007 mining pay rates took off, and now run at over 10 percent higher than the national
average. Of course, the skills shortage was largely the reason for the big hike in pay rates. We saw
graduate mining engineers on six figure salaries, skilled tradesmen naming their own price, and a
dramatic rise in one-man-band contractors intent on riding the crest of the wave. How do companies
maintain these standards of pay in such a volatile and negative market? What can we do to rectify this?
According to the Melbourne Herald Sun (17/6/2013), WA workers have been willing to take a massive
27% pay cut for a job in mining. On average, the WA job seeker is now looking for $51.60 an hour down
from $59.80 an hour this time last year. This indicates that expectations of employees are slowly being
reined in from the crushingly high standards that have been allowed to develop in the battle for talent
between companies in more profitable market times.
Historically pay reductions have sometimes been introduced on a tiered basis rather than involving
across-the-board cuts, involving higher wage-earners in firms experiencing larger reductions than lower
wage earners. Elsewhere, where an agreement has been reached to cut pay, claw-back clauses have
sometimes been agreed which lay down that employees will be able to restore or even improve their pay
when firms return to profitability.
Companies have the opportunity to strategise remuneration arrangements that will correct the current
exorbitant imbalances and position themselves in a much more cost effective manner for the future.
5. Engage the workforce to create a culture of commitment and longevity
In our view communication is the most effective people management practice in helping companies
manage in a downturn. Moreover, employee involvement and engagement in developing options for
responding to the pressures placed on the business due to the current climate will provide benefits in
both the short and long term.
If well-crafted, this strategy can translate to dramatic growth where employees are empowered to
behave like owners of the business. Through a customized performance management system,
employees are given explicit operational targets and measured against them. With incentives (such as
bonuses and promotions) determined accordingly, people become accountable for results, which are
aligned with the company’s broader objectives in both the long and short terms.
Summary
Knee jerk cost-cutting methods, such as hiring freezes, staff cuts or across-the-board spending cuts
won’t permanently lower the cost base or strengthen a company over the long term. Mining companies
need to improve performance, and increase production for the same or lower costs in line with their long
term strategy. Our view is that the industry has a window of opportunity to address the sins of the past to
help with the viability of the industry going forward. Let’s hope we can all make informed choices. Good
luck!
Joanne Westh