Most startups fail within the first few years due to mistakes in execution rather than flawed ideas. Key reasons for failure include not properly researching the market for the product or service, failing to attract and retain the right team members with complementary skills, and not focusing on sustainable growth over rapid scaling. To succeed, entrepreneurs must focus on execution, be adaptive to changes, define an effective marketing strategy, find necessary funding carefully, and avoid risks that could jeopardize the business. While ideas are not the primary determinant of success, conducting market research and validating demand are still important before launching a new venture.

1. W H Y
S T A R T U P S
S C R E W U P
M O S T
by

2. IF THE BIGGEST TECHNOLOGY
COMPANIES CAN FAIL
THEN HOW WE CAN PREVENT
THIS?

3. It's not necessary to have a brilliant and
remarkable idea.
I D E AT H E
IT'S ONLY THE BEGINING
MUSTBUT
VALUE MONEY
it is a to add value.
And will bring you
.
.

4. In reality you need to focus on
execution and to stay adaptive.
Tip 1: Most entrepreneurs think that the
main key to success is the idea.
AND THEY ARE WRONGAND THEY ARE WRONG

5. { }8 out of 10 new businesses
fail within the first three
years.

6. Being professional is only small piece on
the way to success.
Team members should
T E A MT H E
A MAJOR REASON WHY COMPANIES FAIL
COMPLEMENT
to build a strong
common expertise.
EACH OTHER

7. Tip 2: 80% of your success is to ATTRACT
and RETAIN the right people.
DON'T MAKE
EXCEPTIONS!
DON'T MAKE
EXCEPTIONS!

8. A great person attracts
great people and knows
how to hold them
together.
JOHANN WOLFGANG VON GOETHE

9. Before you start your business don't
forget to conduct a
You won't risk money for product that
nobody needs, right? So don't just guess -
make sure there's a market for it.
M A R K E TT H E
UNDERSTAND YOUR MARKET
MARKET RESEARCH

10. Tip 3: Define a marketing strategy and
merge it with your intuition.
AND DO IT QUICKLYAND DO IT QUICKLY

11. In the past three years, the top
sectors for startup companies
have been Internet, Healthcare,
and Mobile/Telecom
FORBES

12. It doesn't matter if you will rely on
accelerator, investment platform or own
funds. You need to
C A P I T A LT H E
FIND MONEY! YOU WILL NEED THEM.
FOCUS ONLY ON THE
PROJECT EXECUTION during the
first months.

13. If you are looking for investor consider
that they are expecting growth of 150 -
300 % in 18 months.
W O O O W !W O O O W !

14. B U TB U T
Tip 4: Focus on building sustainable
company and avoid fatal risks.
Remember this is your idea, your
rules!
that can be crucial.

15. Choose your
accelerator or
investor carrefully.
There are enough
funds for good
ideas.

16. A failure is not always a
mistake, it may simply be the
best one can do under the
circumstances. The real mistake
is to stop trying.
B. F. SKINNER

17. @CompositySoft
THANK YOU
www.composity.com