Columbus 2020 and the Ohio Development Services Agency held a special Columbus 2020 Investor Update where Columbus Global Connect, the Columbus Region's global trade and investment strategy, was unveiled. Jung Kim, director of research at Columbus 2020, provided context to the Columbus Region's existing global trade and investment and introduced the new strategy.

1. COLUMBUS GLOBAL CONNECT
GLOBAL TRADE AND INVESTMENT
January 29, 2015

2. § Position the Columbus Region to be an integral part of global trade and
investment flows
§ Help make the Region’s businesses and workforce more competitive in a
globalized economy
§ Support the Columbus 2020 Regional Growth Strategy
RATIONALE FOR TRADE AND FDI PLAN

3. RATIONALE FOR TRADE AND FDI PLAN
New projects pipeline Projects announced with 50+ jobs
created or $1M+ investment
0
20
40
60
80
100
120
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Domestic International
0%
10%
20%
30%
40%
50%
60%
70%
80%
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Domestic International

4. WHY THE COLUMBUS REGION?
§ Businesses view Columbus at a regional level
§ National and global trends and policies
become reality at the regional level
§ Columbus Region partners and networks:
§ International companies with local operations
§ Service providers
§ Local, state, and federal government agencies
§ ED organizations at local, regional, and state
levels
§ Contacts in foreign markets
Global Cities Exchange:
FDI Pilot Metros
Seattle
Portland
San Diego
San Antonio
Minneapolis-St. Paul
Columbus

5. MARKET ASSESSMENT
§ Detailed market assessments for exports and FDI
§ Methodology
§ Data from Brookings, Columbus 2020 and other sources
§ Online survey of 135 current or potential exporters
§ In-person interviews with 28 foreign-owned companies
§ Most key findings applied to both exports and FDI
§ Key findings provide the basis for Columbus Global
Connect objectives and strategies

6. KEY FINDINGS
1 Exports and FDI
support high-quality
job creation
$47,190
$65,049
$76,914
Columbus Region
average
FDI economic
base
Export-oriented
economic base
Columbus Region average annual wages, 2014
Source: Columbus 2020 analysis of EMSI data

7. KEY FINDINGS
2 Columbus Region
has underperformed
in exports and FDI
Source: Brookings Institution
8.9%
4.8%
11.3%
5.4%
Export value
share of
output
FDI share of
employment
Columbus metro U.S.

8. KEY FINDINGS
3 Regional exports
and FDI are
concentrated by both
market and industry
Source: Columbus 2020
69%
automotive industry share of
Japanese firm employment
in Columbus Region
96%
Japanese share of Region’s
FDI employment in
automotive industry

9. KEY FINDINGS
4 M&A is a major
source of FDI
M&A since 1991
Openings since
1991
Pre-1991 stock
1991 2011
Source: Brookings Institution
58%
M&A share of the Columbus Region’s employment growth in
foreign-owned firms since 1991

10. KEY FINDINGS
5 Networks and
relationships matter
Reasons for selection of export markets
Source: Columbus 2020 exporter survey
34
25
24
Buyer reached out to us
Distributors in countries
Previous experience
11
8
8
Similar business environment
Political/economic stability
Proximity to U.S.

11. KEY FINDINGS
6 Exporters and FDI
companies face a
range of business
challenges
Source: Columbus 2020 exporter survey, FDI company interviews
EXPORTERS
§ Transportation costs
§ Foreign regulations
§ Knowledge of markets
§ Language and cultural
barriers
§ IP and payment
concerns
FDI
§ Workforce
§ Business methods
§ Immigration/visa
issues
§ Passenger air service

12. KEY FINDINGS
7 Fragmented service
delivery limits export
growth
More than 2 out of 5
respondents have not
used export assistance...
Source: Columbus 2020 exporter survey
Yes
59%
No
41%
…but those who have rate it positively.
State
government
agency
Federal
government
agency
Nonprofit
association or
organization
Private sector
Poor
Good
Very Good
Excellent

13. KEY FINDINGS
8 FDI leads to exports
in the long term
14
12
6
Customer
Market access
Other
REASON FOR
INVESTING IN
U.S.
82%
CURRENT
EXPORT ACTIVITY
Source: Columbus 2020 FDI company interviews

14. KEY FINDINGS
9 Companies are
willing to engage
around issues
related to growth
and competitiveness
TRADITIONAL
OUTREACH
§ Job retention, hiring/
layoffs
§ General business
conditions
§ Reactive/Responsive
GLOBAL CONNECT
§ Business
opportunities
§ Global context,
industry and supply
chain intelligence
§ Proactive/Predictive

15. GOALS AND OBJECTIVES
COLUMBUS REGION ECONOMIC GROWTH GOALS
Generate 150,000 net new jobs Increase per capita income by 30%
Attract $8 billion capital investment Become a national ED leader
GLOBAL CONNECT OBJECTIVES
EXPORTS FDI
Top 25 metro in export value 50% FDI share of pipeline
50 referrals to export-related services Diversify FDI to 55% non-Japanese

16. STRATEGIES AND TACTICS
GLOBAL CONNECT STRATEGIES
STRATEGY TACTIC
1. Reorient BRE activity Focus on business growth and competitiveness
2. Strengthen and diversify
geographic markets
Shore up base and extend opportunities across Europe
and Asia and across industries
3. Activate existing global networks Leverage influencers: Region’s multinational
corporations and institutions, consultants, service
providers, foreign agencies
4. Cultivate the next generation of
global companies
Target emerging middle-market and fast-growing
companies ready to export or invest
5. Create a more global business
environment
Enhance awareness and fluency around global business
opportunities

17. IMPLEMENTATION PARTNERS
Local ED organizations
Private sector
§ Exporters, foreign-owned companies
§ Industry associations, trade groups
§ Providers of trade- or FDI-related
services
REGIONAL STATE NATIONAL

18. Columbus 2020
150 S. Front St., Suite 200
Columbus, OH 43215
columbusregion.com | 614-225-6063
THANK YOU
Jung Kim