1. Colleen Meehan
Creative Director, Copy
917-699-2113
collpmee@gmail.com
colleenmeehan.com
The total advertising package: strategic and creative development of award
winning, breakthrough campaigns of every sort. Packaged goods, pharma (OTC
as well as DTC), skin care, food, retail. Whew!
CURRENT/ONGOING
Principal
Colleen Meehan Creative
Helping select clients, both agency and direct-to-brand, build business by helping
them find their unique “voice”.
Evoke Health, Heartbeat Ideas, Reckitt Benckiser, Litchfield Distillery
Developed advertising and messaging for Valeant Pharmaceuticals, Sunovian,
Edgemont Pharmaceuticals, Delsym, Mucinex, Krofters Spirits
Highlights:
Creative lead on several major pharma/healthcare pitches. Won 4 out of 5.
Pardon my bragging, but not a bad record!
2014-2015
Creative Director (Freelance)
Baiocco and Maldari Connection
Wrangler/Lee Jeans
Valeant Pharmaceuticals
Highlights:
Pitched, won and produced Onexton launch campaign in just three months.
And barely broke a sweat!
2009-2014
Senior Vice President, Creative Director
Grey Advertising
(the leaner, meaner, new Grey)
Highlights:
Created the global campaign for GSK Panadol Cold and Flu/Coldrex.
Translated into every language to run in every single continent. Ask me to say
“new and improved” in Mandarin.

2. Created the new “You Don’t Know Aarp” campaign, designed to change the image
and voice of AARP. Soon you will be proud to get and use that card. Seriously.
Created the long-running “Taste the Real Difference” campaign for Sargento
Cheese. Gentine family adopts me as one of their own.
1996- 2009
SVP Group Creative Director
Grey Advertising
Highlights:
Ran one of the three creative groups in “Healthy Grey”
(one of the “villages” in the Grey of that era)
Successfully pitched and launched Cialis, the pharma industry blockbuster. Ask
me why there are not one, but two tubs.
Successfully pitched and launched Lybrel, Wyeth’s global birth control pill.
Paradigm shift: no period. You would think women would embrace but needed
convincing.
Launched Alavert, the allergy medicine that dared to compete with Claritin. I
called it “the little pill that could.”
Brought glamour and baby-boomer power to Polident with long running Florence
Henderson campaign. Mrs. Brady!!!
Extensive Experience in DTC: Botox, Latisse, Actonel, Veramyst,
Flonase, Humalog, Xenical …and on and on
PRIOR CAREER HIGHLIGHTS
Wells Rich Greene
Cut my creative teeth at WRG as an art director. Worked on everything from
Citibank and Chase Bank to Tender Vittles, Dog Chow and Olay
Met Mary. Worked with Charlie and Stan. Kinda like “Mad Men”
INTERESTS:
Opera, cooking, art, building, architecture, travel. Anything but sleeping.
References upon request.