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Business Plan Example
A business plan guide
Business
Plan
Prepared By
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
info@upmetrics.co
(650) 359-3153 https://upmetrics.co
Easy to use Business Plan Software
Get started using a business plan template is always the fastest way to write your
business plan, but as you know, you can't just fill in the blanks along with a template.
You will need a collaborative tool that guides you on every step of your planning.
Upmetrics can help. With Upmetrics, you can easily bring your team to write a
professional business plan with automated financial forecasts. You can also do:
200+ Sample business plans
Get access to hundreds of sample business plans covering almost all
industries to kick start your business plan writing. This helps you to
get an idea how the perfect business plan should look like.
View Sample Business Plans
Step-By-Step Guide
You'll receive step-by-step instruction as soon as you select
any business plan template. We made business planning easy
with prompt help and examples on every step of your business
plan writing.
See How It Works
Conduct accurate financial projections
Do not worry about not having accounting skills. With Upmetrics,
Simply enter your sales and costs figures, and we'll prepare all
of your monthly/quarterly and yearly financial projections.
See How It Works
1.
Executive Summary
Financial summary
Start Writing here...
Financial summary
Units Sold, Projected Revenue and Gross profit
Units Sold Revenue Gross Profit
150.00M
100.00M
50.00M
0
2018 2019 2020 2021 2022
Financial Year Units Sold Revenue Gross Profit
2018 261275 1441647 623408
2019 790579 4272979 1807949
2020 2407122 12777114 5300013
2021 7368015 38504837 15691482
2022 22654124 116827260 46873713
2.
Vision, Goals and
Objectives
Vision
Goals and Objectives
Vision
Start Writing here...
Goals and Objectives
Start Writing here...
3.
Key People
Management Team
Management Team
JOHN DOE
Managing Director- john.doe@example.com
John has done MBA with specialization in marketing and strategy from [ABC]
University. he is the Director of marketing responsible for implementing the brand
strategy, marketing strategy including campaigns, events etc. She manages a
team of 10 highly skilled managers.
UNCLE TOM
Manager - uncle.tom@example.com
Uncle Tom is a very skilled manager, he has done MBA from ABC University. he
is good at following skills :
Communication
Leadership.
Listening.
Delegation.
Critical Thinking.
Trustworthiness.
Networking.
Employee Recognition.
4.
Analyzing the pain
points (Problem
statement)
What is the pain point?
What is currently being offered?
What is the pain point?
Start Writing here...
What is currently being offered?
Start Writing here...
5.
Product and
Service Offerings
Start Writing here...
6.
Market Analysis
Target Market and Potential
TAM, SAM and SOM Analysis
Current Market Trends
Target Market and Potential
Start Writing here...
TAM, SAM and SOM Analysis
Available Market
10M
Total Addressable Market
Served Market
2M
Serviceable Available Market
Target Market
1M
Serviceable Obtainable Market
Current Market Trends
Start Writing here...
7.
Customer Analysis
Start Writing here...
8.
Business Model
Start Writing here...
9.
PESTEL Analysis
Start Writing here...
10.
Pricing Mechanism
Start Writing here...
11.
Competition
A Perspective on Closest Competitors
Competitive Advantages
A Perspective on Closest Competitors
Start Writing here...
Competitive Advantages
Start Writing here...
Brand
One of the strongest sustainable
competitive advantages, because it
takes not only money but also a
long time to build a successful
brand.
Economies of scale
The basic tenet of economies of
scale is that the cost per unit
declines as output increases. The
lower cost per unit is largely driven
by the presence of fixed costs within
the business’s cost curve.
Network effect
"Network effect" happens when the
value of a product or service
depends on the number of its users.
In a positive network effect, the
more people use it, the more
valuable the product becomes.
Once the user base reaches a
critical mass, it's extremely hard for
anyone else to achieve the same
position.
Patents/ Intellectual property
Patents are essentially a temporary
monopoly granted by the
governments to stimulate risky
R&D. Example: biotech and
pharmaceutical companies.
12.
Timeline
13.
Key Success
Elements
Start Writing here...
14.
Marketing &
Distribution
Marketing Strategy
Distribution Strategy
Marketing Strategy
Start Writing here...
Distribution Strategy
Start Writing here...
15.
Sales
Start Writing here...
16.
Marketing Mix &
Positioning
Start Writing here...
17.
Funding
Start Writing here...
18.
Exit Strategy
Start Writing here...
19.
SWOT Analysis
Strengths
What advantages does your idea or
business have?
What unique selling proposition do you
have?
What does your app do better than
anyone else?
Are there any unique resources you
can draw upon?
What is the final goal that you define as
a sale?
Weaknesses
What improvements could you bring?
What should you abandon?
What do your users consider as a
weakness?
What characteristics of your product do
negatively affect your sales?
Opportunities
What trends and technologies can you
implement?
What weaknesses of your competitors
can you use?
What opportunities can you get when
scaling your idea?
Threats
What are the difficulties you might
face?
How do your competitors overcome
threats?
How do quality standards influence
your mobile app or idea?
Will your mobile app be ready for
changing technologies?
Have you made sure that you will not
have funding problems?
20.
PORTER Analysis
Start Writing here...
21.
Financials
Financial Analysis
Projected Revenue
Profit and Loss Account
Cash Flow Statement
Balance Sheet
Financial Analysis
Start Writing here...
Projected Revenue
Profit and Loss Account
Cash Flow Statement
Balance Sheet
Want to make it more presentable?
Want help tips on each section?
You'll save time and can write your professional business plan effectively and faster
with Upmetrics' business plan software.
Every feature you need to convert your great business idea into a reality.
Write your plan easily and faster without any hassles.
Structure your idea and create stunning pitches that awe your investors.
Get access to Upmetrics software, invite your team members and start writing
your business plan.
1. Get tried and tested tips
Upmetrics business plan builder gives
you everything you need to stay in sync
and guides you on every step of your
business plan writing.
2. Write an interactive plan
Use our business plan sections -
competitive Analysis, comparison tables,
SWOT Analysis, charts, timelines,
milestones, etc to create a visually
impactful business plan.
3. Stunning business plan
cover pages
Upmetrics business plan builder comes
with beautifully designed cover pages.
Choose professional, creative cover pages
to make your business plan stand out.
4. Financial forecasting
With Upmetrics you don’t have to worry
about navigating complex spreadsheets.
Just input your numbers and we’ll provide
you with well-structured financial reports
that you and your investors understand.
5. Share easily with anyone
Upmetrics plans are easily shareable in
pdf and word documents. And if either
doesn’t work, you can share it with a quick
link too and track the reader's activity!
6. Real-time and Collaborative
Invite your team members to initiate
conversations, discuss ideas and
strategies in real-time, share respective
feedback, and write your business plan.
Join over 100k+ entrepreneurs who have used Upmetrics to create their business plans.
Start writing your business plan today

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business-plan-example-template.doc

  • 1. Business Plan Example A business plan guide Business Plan Prepared By John Doe 10200 Bolsa Ave, Westminster, CA, 92683 info@upmetrics.co (650) 359-3153 https://upmetrics.co
  • 2. Easy to use Business Plan Software Get started using a business plan template is always the fastest way to write your business plan, but as you know, you can't just fill in the blanks along with a template. You will need a collaborative tool that guides you on every step of your planning. Upmetrics can help. With Upmetrics, you can easily bring your team to write a professional business plan with automated financial forecasts. You can also do: 200+ Sample business plans Get access to hundreds of sample business plans covering almost all industries to kick start your business plan writing. This helps you to get an idea how the perfect business plan should look like. View Sample Business Plans Step-By-Step Guide You'll receive step-by-step instruction as soon as you select any business plan template. We made business planning easy with prompt help and examples on every step of your business plan writing. See How It Works Conduct accurate financial projections Do not worry about not having accounting skills. With Upmetrics, Simply enter your sales and costs figures, and we'll prepare all of your monthly/quarterly and yearly financial projections. See How It Works
  • 4. Start Writing here... Financial summary Units Sold, Projected Revenue and Gross profit Units Sold Revenue Gross Profit 150.00M 100.00M 50.00M 0 2018 2019 2020 2021 2022 Financial Year Units Sold Revenue Gross Profit 2018 261275 1441647 623408 2019 790579 4272979 1807949 2020 2407122 12777114 5300013 2021 7368015 38504837 15691482 2022 22654124 116827260 46873713
  • 6. Vision Start Writing here... Goals and Objectives Start Writing here...
  • 8. Management Team JOHN DOE Managing Director- john.doe@example.com John has done MBA with specialization in marketing and strategy from [ABC] University. he is the Director of marketing responsible for implementing the brand strategy, marketing strategy including campaigns, events etc. She manages a team of 10 highly skilled managers. UNCLE TOM Manager - uncle.tom@example.com Uncle Tom is a very skilled manager, he has done MBA from ABC University. he is good at following skills : Communication Leadership. Listening. Delegation. Critical Thinking. Trustworthiness. Networking. Employee Recognition.
  • 9. 4. Analyzing the pain points (Problem statement) What is the pain point? What is currently being offered?
  • 10. What is the pain point? Start Writing here... What is currently being offered? Start Writing here...
  • 13. 6. Market Analysis Target Market and Potential TAM, SAM and SOM Analysis Current Market Trends
  • 14. Target Market and Potential Start Writing here... TAM, SAM and SOM Analysis Available Market 10M Total Addressable Market Served Market 2M Serviceable Available Market Target Market 1M Serviceable Obtainable Market Current Market Trends Start Writing here...
  • 23. 11. Competition A Perspective on Closest Competitors Competitive Advantages
  • 24. A Perspective on Closest Competitors Start Writing here... Competitive Advantages Start Writing here... Brand One of the strongest sustainable competitive advantages, because it takes not only money but also a long time to build a successful brand. Economies of scale The basic tenet of economies of scale is that the cost per unit declines as output increases. The lower cost per unit is largely driven by the presence of fixed costs within the business’s cost curve. Network effect "Network effect" happens when the value of a product or service depends on the number of its users. In a positive network effect, the more people use it, the more valuable the product becomes. Once the user base reaches a critical mass, it's extremely hard for anyone else to achieve the same position. Patents/ Intellectual property Patents are essentially a temporary monopoly granted by the governments to stimulate risky R&D. Example: biotech and pharmaceutical companies.
  • 26.
  • 30. Marketing Strategy Start Writing here... Distribution Strategy Start Writing here...
  • 40. Strengths What advantages does your idea or business have? What unique selling proposition do you have? What does your app do better than anyone else? Are there any unique resources you can draw upon? What is the final goal that you define as a sale? Weaknesses What improvements could you bring? What should you abandon? What do your users consider as a weakness? What characteristics of your product do negatively affect your sales? Opportunities What trends and technologies can you implement? What weaknesses of your competitors can you use? What opportunities can you get when scaling your idea? Threats What are the difficulties you might face? How do your competitors overcome threats? How do quality standards influence your mobile app or idea? Will your mobile app be ready for changing technologies? Have you made sure that you will not have funding problems?
  • 43. 21. Financials Financial Analysis Projected Revenue Profit and Loss Account Cash Flow Statement Balance Sheet
  • 44. Financial Analysis Start Writing here... Projected Revenue Profit and Loss Account Cash Flow Statement Balance Sheet
  • 45. Want to make it more presentable? Want help tips on each section? You'll save time and can write your professional business plan effectively and faster with Upmetrics' business plan software. Every feature you need to convert your great business idea into a reality. Write your plan easily and faster without any hassles. Structure your idea and create stunning pitches that awe your investors. Get access to Upmetrics software, invite your team members and start writing your business plan. 1. Get tried and tested tips Upmetrics business plan builder gives you everything you need to stay in sync and guides you on every step of your business plan writing. 2. Write an interactive plan Use our business plan sections - competitive Analysis, comparison tables, SWOT Analysis, charts, timelines, milestones, etc to create a visually impactful business plan. 3. Stunning business plan cover pages Upmetrics business plan builder comes with beautifully designed cover pages. Choose professional, creative cover pages to make your business plan stand out. 4. Financial forecasting With Upmetrics you don’t have to worry about navigating complex spreadsheets. Just input your numbers and we’ll provide you with well-structured financial reports that you and your investors understand. 5. Share easily with anyone Upmetrics plans are easily shareable in pdf and word documents. And if either doesn’t work, you can share it with a quick link too and track the reader's activity! 6. Real-time and Collaborative Invite your team members to initiate conversations, discuss ideas and strategies in real-time, share respective feedback, and write your business plan. Join over 100k+ entrepreneurs who have used Upmetrics to create their business plans. Start writing your business plan today