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"Engage and retain users in the mobile world" by Matteo Bonifazi
App stores are growing day by day and millions of apps have been downloaded by users every day. Crafting an awesome mobile app does not mean having a great success in the market. It becomes crucial for app success to make your app engaging so that users who have installed actually use it. With this talk, we are diving into several techniques, like App Indexing and App Invites, that help make the mobile app a more useful and embedded part of the user's experience.