Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016

293 views

Published on

Virtual Reality (VR) is nothing new. @ the Mesdag in the Hague you can step into a 360° degree painting for over a 100 years. These museums where all over Europe and exchanged paintings with each other. In the late 80s and 90s virtual reality gained popularity but not enough to break through. Now fast-forward in 2016 we use our smartphones to experience virtual reality. We can immerse ourselves into 360Ëš movies & VR games. But VR can also be used for serious means like product marketing and for health & safety trainings. Adriaan Rijkens will dive into these topics and share practical examples.

Published in: Technology
  • Be the first to comment

The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016

  1. 1. Ⓒ VR/Heroes - Amsterdam, 2015 presents The Rise & Fall & Rise of Virtual Reality By Adriaan Rijkens Founder VR/Heroes
  2. 2. Ⓒ VR/Heroes - Amsterdam, 2016 Topics • Introduction VR/Heroes • The Rise and Fall and Rise of VR • VR for Marketing Purposes • VR for Training Purposes
  3. 3. Ⓒ VR/Heroes - Amsterdam, 2016 "Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand." vrheroes.nl adriaan@vrheroes.nl Clients:
  4. 4. Ⓒ VR/Heroes - Amsterdam, 2016 The Rise and Fall and Rise of VR
  5. 5. Ⓒ VR/Heroes - Amsterdam, 2016 Step into the paiting since 1881
  6. 6. Ⓒ VR/Heroes - Amsterdam, 2016 What is VR? What is VR? It is a paradox! Or not?
  7. 7. Ⓒ VR/Heroes - Amsterdam, 2016 What is VR? Virtual reality artificially creates sensory experiences, which can include sight, hearing, touch, smell, and taste. These experiences combined can create the feeling of presence. Presence The state or fact of being present
  8. 8. Ⓒ VR/Heroes - Amsterdam, 2016
  9. 9. Ⓒ VR/Heroes - Amsterdam, 2016
  10. 10. Ⓒ VR/Heroes - Amsterdam, 2016 Gartner Hype Cycle More instances of how the technology can benefit the enterprise start to crystallise and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
  11. 11. Ⓒ VR/Heroes - Amsterdam, 2016 We need businesscases Now is the time to show the value of VR like it was back in the 90s for internet
  12. 12. Ⓒ VR/Heroes - Amsterdam, 2016 We need businesscases
  13. 13. Ⓒ VR/Heroes - Amsterdam, 2016
  14. 14. Ⓒ VR/Heroes - Amsterdam, 2016 VR for Marketing Purposes
  15. 15. Ⓒ VR/Heroes - Amsterdam, 2016 VR for Marketing Purposes How do you experience something that is at a multiple locations?
  16. 16. Ⓒ VR/Heroes - Amsterdam, 2016
  17. 17. Ⓒ VR/Heroes - Amsterdam, 2016 VR for Marketing Purposes How do you experience an infrastructure project that has not yet been build?
  18. 18. Ⓒ VR/Heroes - Amsterdam, 2016
  19. 19. Ⓒ VR/Heroes - Amsterdam, 2016 VR for Marketing Purposes How do you experience a product that has not been build yet?
  20. 20. Ⓒ VR/Heroes - Amsterdam, 2016
  21. 21. Ⓒ VR/Heroes - Amsterdam, 2016 VR for Marketing Purposes How to create empathy for a certain cause?
  22. 22. Ⓒ VR/Heroes - Amsterdam, 2016
  23. 23. Ⓒ VR/Heroes - Amsterdam, 2016 Benefits • Total immersion & Attention of your audience (creates empathy) • Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand • VR can involve people to a much higher extent compared to other mediums
  24. 24. Ⓒ VR/Heroes - Amsterdam, 2016
  25. 25. Ⓒ VR/Heroes - Amsterdam, 2016 VR for Training Purposes
  26. 26. warp.industries
  27. 27. BehaviourEmotion Thinking
  28. 28. Ⓒ VR/Heroes - Amsterdam, 2016
  29. 29. Ⓒ VR/Heroes - Amsterdam, 2016
  30. 30. Protocol ExploreEscape
  31. 31. Ⓒ VR/Heroes - Amsterdam, 2016 Protocol - CPR Training • The medical staff of the AMC needs to be successfully trained on CPR every year • Together with Warp the AMC has investigated the difference between VR training vs e-learning
  32. 32. Ⓒ VR/Heroes - Amsterdam, 2016
  33. 33. Ⓒ VR/Heroes - Amsterdam, 2016
  34. 34. Ⓒ VR/Heroes - Amsterdam, 2016
  35. 35. Ⓒ VR/Heroes - Amsterdam, 2016
  36. 36. Ⓒ VR/Heroes - Amsterdam, 2016
  37. 37. Ⓒ VR/Heroes - Amsterdam, 2016 Results • The results are still to be presented • The group who did the VR training finished the course 30% quicker as the traditional e-learning group • Follow-up will be to distribute this app on cardboard & gearVR for the entire hospital
  38. 38. Ⓒ VR/Heroes - Amsterdam, 2016 Escape - Fire Drill KLM • The Royal Dutch Airlines (KLM) has to train their maintenance crew for the event of fire • Together with Warp the KLM has developed a fire drill that is situated at a hangar
  39. 39. Ⓒ VR/Heroes - Amsterdam, 2016
  40. 40. Ⓒ VR/Heroes - Amsterdam, 2016
  41. 41. Ⓒ VR/Heroes - Amsterdam, 2016
  42. 42. Ⓒ VR/Heroes - Amsterdam, 2016
  43. 43. Ⓒ VR/Heroes - Amsterdam, 2016 Results • The results are still to be collected • Initial employee reaction towards VR learning is very positive
  44. 44. Ⓒ VR/Heroes - Amsterdam, 2016 Benefits • Emotional involvement of people • Total immersion & attention of your audience (learn faster) • Train where & when you want • The company can monitor the training progress
  45. 45. Ⓒ VR/Heroes - Amsterdam, 2016
  46. 46. warp.industries
  47. 47. Ⓒ VR/Heroes - Amsterdam, 2016 "Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand." vrheroes.nl adriaan@vrheroes.nl Clients:
  48. 48. Ⓒ VR/Heroes - Amsterdam, 2016 VR for Marketing Purposes How do you show something that is in another country?
  49. 49. Ⓒ VR/Heroes - Amsterdam, 2016
  50. 50. Ⓒ VR/Heroes - Amsterdam, 2016 CinematicVR • Total immersion (creates empathy) • New filming techniques for filmdirectors • Keep things smooth (no spinning!!!) • Storytelling challenges (where is the viewer looking?) • Stitching is a B*TCH • File Sizes are HUGE (4k is not 4k in VR. At some point it should at least be 12.000 x 6000) • Streaming challenges for HQ Cinematic VR • x2 for StereoVision

×