2. Objective:
The skillsandstrengthsIhave gainedthroughoutmystudiesandworkingcareerhave motivatedme tofind
a career where Iworkdirectlywiththe public where Iamable to make a genuine difference in the lives of
those whoI am incontact with.Thiscareer will alsovalue me formyinter-personal skillsandthe difference
that I am able to make in the lives those who I work with – both as colleagues and patrons. Being a
passionate person,Iamlookingfor a position where I can live out my passion in working with people and
be rewarded by bringing about a change on grass-roots level.
Experience:
Positive Dialogue Communications, Woodstock, South Africa
Account Executive: current employment from 23 January 2017
I am currently working on seven clients, which includes – Toy Kingdom, Cape Kingdom
Nutraceuticals,ShimanskyDiamonds,Lamborghini,FEDHASA National, FEDHASA Cape, Horwath HTL
South Africa.
All of these clients require my full attention every day. Focus is placed on media relations which
include the following duties:
1. Client service via emails or telephonically
2. Building and maintaining client and media relations
3. Scheduling of meetings and taking notes
4. Assisting in writing shorter snippets and product placements for the consumer client
5. Compiling media strikelists and keeping it updated as the media landscape/journalists change
6. Media distribution
7. Setup interviews between client’s and media – for print, online and broadcast purposes
8. Generating meaningful quality coverage for client’s across a vast media landscape
9. Compiling media briefing documents to inform and educate client’s
10. Research
11. Analysis of industry
12. Reporting and analysing client’s monthly objectives
13. Management of media and sales queries
14. Assisting in media launch events
15. Time management
Red Ribbon Communications, Moorreesburg, South Africa
Account Executive: January 2016 – January 2017
At Red Ribbon Communications I had to service five clients which included Fortinet, Elekta,
Cancercare, Sabre and Equra.
Three of these clients were full accounts, the balance were smaller project-based or “less active”
clients. My duties on each of these clients included:
1. Client service via emails or telephonically
2. Building and maintaining client and media relations
3. Compiling media strikelists and keeping it updated as the media landscape/journalists change
4. Media distribution
5. Setup interviews between client’s and media – for print, online and broadcast purposes
6. Generating meaningful quality coverage for client’s across a vast media landscape
7. Compiling interview briefing emails to inform and educate client’s
8. Research
9. Compiling and reporting on client’s monthly objectives
3. 10. Time management
CAB Foods Headquarters, Brackenfell, South Africa
Student shadowing the Social Media Marketer: June 2015
Key duties: Admin, social media updates, filing, research of the latest food trends &photographs of
the staff.
Au Pair, Potchefstroom, North-West
Au Pair for three primary school children
Key Duties: Picking the kids up at school, driving them to their activities, overseeing their homework.
Mediclinic, Potchefstroom & Panorama, South Africa
Studentshadowing the Client Service Manager: December 2013 and June 2014 (respectively)
Key duties: Admin, talking to patients, helping with the CSR-project, taking the library to the
patients,handling requests and complaints.
Die Rooi Aalwyn Padstal, Riversdale, South Africa
Waitress: December 2013
Key duties: Taking orders, serving guests, resetting, cleaning and organizing tables, stocking the
fridges.
Die Burger, Cape Town, South Africa
Student Journalist: December 2012
Key duties: Writing articles, searching for stories, attending meetings, interviewed movie goers,
taking notes in court for story.
Education:
North-West University, Potchefstroom, South Africa
Honours degree: graduated with distinction February 2016.
Bachelor of Arts, graduated with distinction March 2015.
Bachelor of Arts, completed December 2014.
Major: Communication
Huguenot High School, Wellington,SouthAfrica
Matric Certificate: Pass with merit
Awards & Achievements:
Graduated Hon. Communication Management with distinction at The North-West University of
Potchefstroom, 2015.
Graduated BA Communication with distinction at The North-West University of Potchefstroom,
2014.
Awarded Dean’s Trophy for Best Student in the Faculty Arts & Social Sciences, 2014.
Top BA Communication student in Kasteel Ladies Hostel, 2014.
Award for Political Science, 2012.
Academic Merit bursaries, 2012 – 2015
Personal Assistant: GP van Rheede van Oudtshoorn, 2014
Class Representative for KCMM612, 2015.
Class Representative, KCOM326, 2014.
Academic representative for the 1st
year Communication students, 2014.
JOOL-, Arts-, Sport- and Finance hostel committee member, 2014 and 2013.
4. Invited to join Golden Key Club, 2013 & 2015 & 2016.
4th
Class Position in KCOM222, 2013.
Medals for 10km BestMed road race, 2015; Wally Hayward road race, 2013.
Editor of the hostel newspaper, 2012.
Second team soccer and korfball team, 2012, 2013& 2014.
Graduated from Huguenot High School, 2011 with distinction.
Honorary Colours for academics, 2010.
School prefect, Huguenot High School, 2011.
Hostel prefect, 2011.
Journalist for the school paper, 2011.
VCSV Secretary and leader, Huguenot High School, 2010 &2011.
Committee member of various social and administrative committees, 2011.
Captain of Second Hockey Team, Huguenot High School, 2010.
Second position at the Woordfees debating competition, 2010.
Eisteddfod, gold and cum laude, 2000 – 2011.
Community Service:
Raising funds for the hostels SJGD project, 2013.
Member of the Hospital project of the SJGD PUK kampus, 2012.
Raising funds for the hostels SJGD Old Age home project, 2012.
Skills:
Education:I am a well-educatedindividual whoisdiligentandalwaysshow perseverance inwhatever
task isput before me. Iam responsibleandrespectthe viewsof otherswhenworking in groups, but
I tendto perform better when I work alone. I try my best in all circumstances and believe that I can
always learn more, as one is never too old to obtain more wisdom.
Interpersonal: I am kind-hearted and try to see the best in other people. I know that all
circumstances are unique and that one must therefore be objective. I am trustworthy, loyal and
punctual.
Interests:
I enjoy working with people and solving problems. I am particularly interested in the field of
communications, publicrelationsandclientservices.Iwouldlike tobecome more educated in these
sectors,as thiswill give me the opportunitytoworkwithdifferentpeople andsituations. Iam always
interestedtolearn more,evenif itisnotinmy field;the more knowledge I have, the better I can be
as a person.
My family and friends are my support system and are very important to me. I believe that there
shouldbe a balance betweenworkandsocial life - one should enjoy work, but also have a balanced
social life to meet new people and gain new skills. I believe I can achieve anything, if given the
opportunity and the resources to help me achieve my goals.
Hobbies:
Sports: Running, tennis, cycling
Culture: Photography, reading and writing
5. Other: Baking, outdoor activities, listening to music, travelling and camping
Current employment:
Account Executive at Positive Dialogue Communications in Woodstock, Western Cape.
Notice Period: Two months
References:
Desiree Kriel
Positive Dialogue Communications
Woodstock,
WesternCape Province
SouthAfrica
021 461 5108
Ronelle Bester
Red Ribbon Communications
Moorreesburg
WesternCape Province
SouthAfrica
022 433 4700
TersiaBester
MediclinicPanorama
Panorama,WesternCape
SouthAfrica
021 809 6500
DianaKing
MediclinicPotchefstroom
Potchefstroom, North-West
SouthAfrica
018 293 7000
Aldi Schoeman
Die Burger
Cape Town,WesternCape
SouthAfrica
dbnred@dieburger.com
Personal Information:
Full name: Cobé van der Westhuijzen
Nationality: South African
Drivers licence: Code B
Identity number 930405 0056 081
Age: 24
Marital status: Single
Gender: Female
Dependants: None
Languages: Afrikaans, English
Health: Excellent