Marketing and PR thought-leadership blogger Gini Dietrich presented "Spin Sucks: Marketing, Communication and Reputation Management in the Digital Age" to the American Marketing Association Cleveland Chapter.

1. SPIN
Sucks
A Presentation By Gini Dietrich
@ginidietrich

2. Bones Gini
SPIN SUCKS

3. 3

4. SPIN SUCKS

5. SPIN SUCKS

6. SPIN SUCKS

7. 7

8. “
“ I’m not gonna do Hannah Montana - but I
can give you an update on what she’s been
doing - she’s been murdered.”
”

9. 9 SPINSUCKS

10. Sex sells, but only if
you’re selling sex
SPIN SUCKS
“
”
- Jef I. Richards
University of Texas

14. WHISPER CAMPAIGNS

16. SPIN SUCKS

17. SPIN SUCKS

18. ASTROTURFING

19. SPIN SUCKS

20. SPIN SUCKS
Contact your Congressman about
Medicare Advantage. There may
be some interest in doing away
with the program.

21. SPIN SUCKS

22. MEDIA MANIPULATION

23. “Getting it right is expensive, getting it first is cheap”
SPIN SUCKS

24. SPIN SUCKS

25. SPIN SUCKS

27. SPIN SUCKS

28. SPIN SUCKS

29. SPIN SUCKS

30. SPIN SUCKS

31. SPIN SUCKS

33. Questions?
@ginidietrich