3. Travelers love the inflight magazine…
74% OF UNITED
PASSENGERS WILL
READ THE MAGAZINE
ON ANY ONE FLIGHT
Source: Global Passenger Survey, United, 2015
5. …they can’t wait to read it…
55% OF UNITED
PASSENGERS SEE THE
INFLIGHT MAGAZINE
AS PART OF THEIR
TICKET PRICE
Source: Global Passenger Survey, United, 2015
6. …and they spend a lot of time with it
HEMISPHERES
READERS SPEND OVER
28 MINS WITH THE
MAGAZINE
Source: GfK MRI, Spring 2015
16. Real People: Real Engagement
61% OF UNITED
PASSENGERS
ARE AT MANAGERIAL
LEVEL OR ABOVE
OVER 12% MADE
BUSINESS PURCHASE
DECISIONS OF OVER
$500,000 LAST YEAR
Source: GfK MRI, Fall 2014
20. Seeking Inspiration
86% OF HEMISPHERES
READERS LOOK FOR
TOURISM INFORMATION
IN THE MAGAZINE
78% OF READERS HAVE
ACTED ON AN ADVERT
THEY’VE SEEN IN
HEMISPHERES
Source: Global Passenger Survey, United, 2015
22. Stimulating Fun New Ideas
46% OF HEMISPHERES
READERS HAVE TAKEN A
PICTURE OF AN ADVERT
THAT’S INSPIRED THEM
IN THE MAGAZINE
Source: Global Passenger Survey, United, 2015
24. Making Life Changing Journeys
A THIRD OF UNITED
PASSENGERS HAVE
VOLUNTEERED FOR A
CHARITABLE CAUSE
28% HAVE DONATED
OVER $500 TO CHARITY
THIS YEAR
Source: Global Passenger Survey, United, 2015