Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Our Experience with Instagram 
Whitney Bishop 
@TexasParksWildlife
IInnssttaaggrraamm 
• Used by 28% of internet users 
– 14-17 year olds 56% 
– 18-34 year olds 37% 
– 35-54 year olds 16% 
...
IInnssttaaggrraamm 
Some “quirks”: 
– You can like and comment but not easily share/retweet 
– Active links only in profil...
@@TTeexxaassPPaarrkkssWWiillddlliiffee
IItt’’ss aallll aabboouutt tthhee hhaasshhttaaggss 
#ATX
FFiinndd wwhhaatt’’ss ttrreennddiinngg 
#igTexas 
#Movember
LLiikkee aanndd CCoommmmeenntt
RReeppoosstt 
Repost from @BirdChick
##MMyyPPaarrkkPPiicc CCoonntteesstt
IInnssttaaggrraamm CCoonntteessttss 
• You have no control over what’s hashtagged 
• Can be hard to require that photos be...
TThheemmeess 
“The theme this 
week is 
reflections”
TThheemmeess
IItt’’ss mmoorree tthhaann jjuusstt pphhoottooss
1155 sseeccoonndd vviiddeeoo
1155 sseeccoonndd vviiddeeoo
IInnssttaaggrraamm TToooollss 
I use: 
– iPad App 
– Padgram App (upload other photos) 
– Photo Repost App 
– Pixta for de...
Questions?
Texas Parks & Wildlife Department on Instagram – Texas Government Social Media Alliance
Upcoming SlideShare
Loading in …5
×

Texas Parks & Wildlife Department on Instagram – Texas Government Social Media Alliance

456 views

Published on

Texas Parks & Wildlife Department (TPWD) shares its experience on Instagram. TPWD gave this presentation at the Texas Government Social Media Alliance meeting on November 14, 2014.

Published in: Government & Nonprofit
  • Be the first to comment

Texas Parks & Wildlife Department on Instagram – Texas Government Social Media Alliance

  1. 1. Our Experience with Instagram Whitney Bishop @TexasParksWildlife
  2. 2. IInnssttaaggrraamm • Used by 28% of internet users – 14-17 year olds 56% – 18-34 year olds 37% – 35-54 year olds 16% NuVoodoo July 2014 emarketer.com
  3. 3. IInnssttaaggrraamm Some “quirks”: – You can like and comment but not easily share/retweet – Active links only in profile – Designed for mobile, not desktop
  4. 4. @@TTeexxaassPPaarrkkssWWiillddlliiffee
  5. 5. IItt’’ss aallll aabboouutt tthhee hhaasshhttaaggss #ATX
  6. 6. FFiinndd wwhhaatt’’ss ttrreennddiinngg #igTexas #Movember
  7. 7. LLiikkee aanndd CCoommmmeenntt
  8. 8. RReeppoosstt Repost from @BirdChick
  9. 9. ##MMyyPPaarrkkPPiicc CCoonntteesstt
  10. 10. IInnssttaaggrraamm CCoonntteessttss • You have no control over what’s hashtagged • Can be hard to require that photos be taken on specific dates • Tricky to communicate end of contest / who won
  11. 11. TThheemmeess “The theme this week is reflections”
  12. 12. TThheemmeess
  13. 13. IItt’’ss mmoorree tthhaann jjuusstt pphhoottooss
  14. 14. 1155 sseeccoonndd vviiddeeoo
  15. 15. 1155 sseeccoonndd vviiddeeoo
  16. 16. IInnssttaaggrraamm TToooollss I use: – iPad App – Padgram App (upload other photos) – Photo Repost App – Pixta for desktop
  17. 17. Questions?

×