Learn why Episcopal Retirement Homes, Premier Senior Living in Cincinnati, Ohio chose inbound marketing as their go-to strategy and how it has helped their company connect and engage with new residents. Alicia Bertsche, Senior Inbound Marketing Consultant at Cleriti and Bryan Reynolds, the Integrated Marketing Director at Episcopal Retirement Homes go over real world marketing best practices and how to use content that connects with the adult caregivers taking care of their parents. See amazing results from a modern marketing program in the assisted living, independent living, memory care and senior living industries.

1. Inbound Marketing
How Today’s Retirement Communities
are Connecting with New Residents

2. The State of Marketing for
Retirement Communities Today

3. What happens after the ad?

4. Inbound Marketing:
Providing Value

5. ✓ Demographics
✓ A Day in her Life
✓ Values and Goals
✓ Problems Faced
✓ Where she Gets Info
✓ Her Role in the Decision
The Origin of Value:
The Buyer Persona
Adult Child Annie

6. Applying Value:
The Buyer’s Journey
Buyer Stages Awareness Consideration Decision
User Behavior Have realized and expressed
problems of a problem or
opportunity
Have clearly defined and given
a name to their problem or
opportunity
Have defined their solution,
strategy, method or approach to
take
Research and
Information
Needs
Research focused on neutral
3rd party information around
identifying their problems or
symptoms
Committed to researching and
understanding all of the
available approaches/methods
to solving their defined
problem or opportunity
Researching supporting
documentation, data, benchmarks
or endorsements to make or
recommend a final decision
Content Types ● eGuides & eBooks
● Editorial content
● Expert content
● Whitepapers
● Educational content
● Comparison
whitepapers
● Expert Guides
● Webcast/podcast
● Affordability calculator
● Video Tour
● Community comparisons
● Service comparisons
● Case studies
● In-Person visits
● Brochures
Example Mom is getting older and
more frail. Do we need to talk
about senior care?
Yes, it’s time for senior care.
What are some of the senior
living options around us?
Mom could move to X, Y, or Z
Retirement Community.

7. The Result of Being Valuable:
The Inbound Marketing Funnel

8. Meet Our Special Guest
Bryan Reynolds
Integrated Marketing Director
Episcopal Retirement Homes

13. 28%
Traffic Growth

14. 3x
Organic Search Growth

15. 400-500
Blog Views

16. 1,100
Online Leads

17. 10X
Social Media Followers

18. 800
Acts of Engagement

19. (513) 399-6333 (513)
801-5356
inquiry@cleriti.com
Facebook.com/cleriti
@Cleriti
CONNECT WITH US
ANY QUESTIONS?