Emotional AI for meaningful conversations with customers
IQM AI Audience Intelligence Platform
1.
2. ABOUT IQM
IQM AI is Artificial Intelligence for Audience Intelligence
3. About us
Our intelligence platform allows you to identify, visualize, and reach the right
audience for your current or future products all the way to identifying the right
products for any specific target market.
How? IQM Artificial Intelligence audience discovery, targeting, and tracking platform
capitalize on compiled knowledge to understand your target audience in real time.
4. IQM AI SOURCES OF INTELLIGENCE
Pulling the most relevant
information from diverse Data
Exchanges and 1st party Data
Partners
Multisource
Data Integration
Premium publisher and over 30 Ad
Exchanges, including Google, AOL,
Twitter, Facebook, and more.
Strategic Partnerships
Proprietary Artificial Intelligence Technology for
Audience Discovery and Tracking
Audience Intelligence
Proprietary Artificial
Intelligence Technology for
Programmatic RTB
Audience Targeting
AI for
Audience Targeting
Established relationships with
Agencies and Brands
Strategic Relationships
IQM AI
5. Getting real insight about customers
passions like sports, finance, family,
religion, and more
Publishers across special
interest segments
Over 30 Ad Exchanges,
including Google, AOL, Twitter,
Facebook, and more.
Mass publishers
access
Addressing customers through channels
that matter the most for them
Publishers across
multicultural segments
Proprietary Artificial Intelligence
Technology for matching
customers across devices
Cross device access
Established relationships
with Agencies and
exclusive media placement
capabilities
Deal ID and PMP
access
IQM Added
Value Network
STRATEGIC PARTNERSHIPS
Media Channels
6. A new age for Audience Intelligence
IQM AI is Artificial Intelligence
for Audience Intelligence
7. A Customer Shopping DNA (CS-DNA) carries the genetic and learned
instructions used in the selection, purchasing, usage, and recommendation of
products and services by all customers.
By mapping all the combinations we create more than
a 360 view, we achieve a truly 3D understanding of
your audience
4 Building Blocks
IQM Decodes your Customers’ Shopping Genome
Online
Behavior
Offline
Behavior
Needs and
intents
Personal
Traits
(TM)
(TM)
8. * Demographics (age, gender, home
location, household Income, native
language, and ethnicity)
* Technology usage and preferences
* Cultural cues
* Regional cues
* Psychographics, precise interests including
activities, causes, entertainment, lifestyle,
professional, and more.
* Shopping cart abandonments, product
research, CRM, and others.
* Events
A Customer Shopping DNA (CS-DNA) carries the genetic and learned instructions
used in the selection, purchasing, usage, and recommendation of products and
services by all customers.
Examples of Personal Traits:
Examples of Needs and Intents
* Precise real-time and historical location
information, frequent places, competitors
visits, unusual locations, and more
* Store Purchases and buyers remorse signals
* Expenditure patterns
* Social traits - Social networks, connections,
engagement, and more
* Mobile traits - apps categories, usage,
engagement
* Digital traits - Search, content consumption
and more
Examples of Offline behavior:
Examples of Online Behavior
IQM Decodes your Customers’ Shopping Genome(TM)
(TM)
9. Find the right customers for your
product, and create business
opportunities by putting together
products and services that match
promising clusters of individuals
sharing a similar CS-DNA
Maximize Revenues
ARTIFICIAL INTELLIGENCE for
AUDIENCE INTELLIGENCE
See your audience in movement,
from past to future expected
situational clouds
Visualize your Audience
Identify patterns, look alike
individuals, high concentration of
specific audiences, and monitor in
real time how they respond to your
online/offline promotions.
Understand Behavior
Target the right audience with the
most effective message at the right
place and time, in real-time, at the
most efficient price.
Targeting
IQM AI
10. Follow relevant audiences
in the physical world based
on their current location.
Match Audience’s DeviceID to email,
and phone number by leveraging 3rd
party data
Target audience with the right message, at
the right place and time for the right price
Track audiences’
mobile and desktop
usage.
Track audiences based
on their historical
location visitation
Retarget based on interaction
with mobile ads.
Pre-target based on audience intelligence
data and environmental signal
Match Audience’s DeviceIDs to
brand’s 1st party data
Match bidirectionally customers
cluster with products and services
Map and view the location of predefined
customers’ cluster in real-time
Understand consumer flow and
behavior under different conditions
Use past consumer behavior to plan
and prepare for future events
Find out the real profile of
your customers persona
Find out what are
customers consuming and
the places they are visiting
Create incentives, promotions,
and A/B tests in real time.
Improve the venue
messaging and targeting
Provide businesses promotion
attribution information
IQM AI
See consumer behavior in their
physical environment in real-time.
12. IQM was used to create and target intelligent audience clusters. Using autonomous
agents that continually learn and improve the quality of the target segments allowed
BOSH to generate awareness and qualified attendance among contractors for 500
local events throughout the United States and Canada.The implementation included
location-based targeting, time of day targeting, demographics (including
occupation), behavioral and interest targeting, and other real-time signals.
“We were overwhelmed by IQM’s results. The platform drove four
times as many new users as other display campaigns, on only 10%
of the budget. We plan to roll out IQM in additional campaigns.”
- Jim Lillig, Brand Manager/Digital Marketing
13. Western Union used IQM audience clustering and targeting capabilities to detect and
arrange groups of multicultural potential customers that fit the desired profile, that
were in proximity of designated stores, and satisfy self-learned rules that continuously
improved the quality of the targeting efforts to the hispanic market in real time.
"IQM has been very effective in our Spanish language campaign for
Western Union in the US. It produced more than 10 million relevant
impressions in ten days – more than two times the number expected."
- Lucia Olmos, Senior Mobile Campaign Manager Harren Media,
Argentina
14. L2, a leading aggregator of high-quality voter data and customized data processing,
used IQM to further enhance their 3,000+ voter file segments on 170,000,000+ USA
registered voters for traditional and digital targeting. Using proprietary artificial
intelligence technology for audience discovery and tracking, IQM matched L2
existing voter registration profiles with device ID's, allowing to laser focusing political
advertising to mobile devices according to accurate segmentation.
"Campaigning has become data driven. The success of your
campaign relies upon the quality and accessibility of your data.
L2 magnified its segmentation and digital targeting capabilities
by matching unique mobile devices with political profiles."
Bruce Willsie - CEO L2 Political
15. Vietnam Posts and Telecommunications Group (VNPT), the Vietnamese Government
owned telecommunications company and second largest company in Vietnam, is
working with IQM to deploy Vietnam’s first audience intelligence platform including
digital advertising, intelligent segmentation, targeting, and advertising capabilities.
"We are looking forward to starting using all IQM capabilities. We
recognize the needs of our subscriber base to receive highly
relevant and in time advertising. Moreover, the platform will allow
us to visualize new opportunities and further monetize the
immense investment of our government in communications
infrastructure.”
Vu Tuan Hung, VNPT President & CEO
