A major pharmaceutical company requested training on publication planning for its local operating company medical affairs teams after a merger. Cactus Life Sciences developed customized training material covering key areas of publication planning like global and regional coordination. They delivered a series of webinars within three months that were well-received, with interactive elements and no technical issues. The training helped standardize the teams' publication planning processes.

1. Publication planning training for medical
affairs teams: A case study
A major global pharma company had recently undergone a merger and internal team
restructuring. They were facing various integration-related challenges in publication
planning. For example, their local operating companies (LOCs) were not familiar with
global standard operating procedures, and regional publication plans were neither in
sync with global plans nor reaching the right target audience locally.
Given these challenges, the LOC medical affairs teams required to undergo training in
publication planning as soon as possible.
The challenge
The approach
The pharma company recognized Cactus Life Sciences (CLS), their long-standing
agency partner, as an expert in publication planning and requested CLS to conduct
the required training for the LOC medical affairs teams. The pharma company’s
requirements were as follows:
• Comprehensive training on publication planning, targeted at LOC challenges
• Collaborative development of the training material, with scope confirmation and
content sign-off by the client
• Inclusion of interactive elements to test comprehension and retention
• Training delivery via webinars on the client's preferred platform and in three
different time zones for global participation.
• Training completion within 3 months
• Webinar recordings for subsequent on-demand viewing

2. The CLS team felt confident of delivering against all the above requirements in a
cost-effective and timely manner. A core team of medical directors and publication
experts with rich training experience was assigned, supported by a team for
graphics and logistics. The CLS team worked with the pharma company to develop
and iteratively refine the training program outline. The training material, developed
within two months, covered the following technical areas customized to the client's
specific requirements:
Special considerations
for congress abstracts
and encore presentations
Differences required in
approach for global and
regional publication plans
Practical considerations for LOCs
to integrate their publication
plans with global team plans
Overview and
main elements
of publication planning
Maximizing impact of publication
plans by dissemination through
various formats and channels
The outcomes
• A series of 3 webinars were successfully conducted in the desired time zones,
all within a 1-week time frame.
• Trainers were senior medical directors who were able to explain all concepts
lucidly and answer audience questions effortlessly.
• Logistics were handled seamlessly with no technical glitches in webinar set-up
and delivery.
• Training material was made vibrant with graphics and animation.
• Participant interaction was ensured through polls, quizzes, and learning assessments.

3. Shyam Dattani
VP, Business Development
inquiry.lifesciences@cactusglobal.com
www.lifesciences.cactusglobal.com
Contact us to know more
Address
Cactus Communications Inc.
214 Carnegie Center, Suite 102, Princeton,
New Jersey 08540
Phone: +1-267-332-0051
Fax: +1-267-332-0052
An efficient and cost-effective way to meet your training
objectives and get your team to the desired level
A team of experts with deep understanding of publication
planning and rich experience in training delivery
Customized training material to meet the precise needs
of your global and regional teams
Assured learner retention and practical application of
learned concepts through interactive format
Cactus Life Sciences is the right education partner
for publication planning training
for your medical affairs teams