The goal of this “Conversation with Vable” is to explore ways of getting your valuable content noticed. I open with a brief overview of the legal business development challenges of 2020 and share some ideas for maintaining relationships. Given your web presence is key, I want to get you thinking about what is on there and why it matters. This naturally leads on to the tech hints and tips that will ensure your articles appear on Vable dashboards. Talking tech takes us to a quick chat about SEO - and why you shouldn’t obsess about it. We will then share some information about Vable to get you excited about the platform and its possibilities.

1. Aggregate • Curate • Deliver

2. Vable’s hints and tips for
getting your content seen
Clare Brown - Topic Specialist (Law)

3. Items for discussion
● Current state of business development play
● Ways of building relationships in 2020
● Hints and Tips to ensure your content is picked up
● Some final thoughts about content
● How Vable helps law firms
● Questions from the floor

4. Business development challenges in 2020
❌ Face-to-face meet ups
❌ Breakfast round-tables
❌ Working lunches
❌ Award dinners
❌ Conference coffee/tea!
77% of lawyers say the number one
challenge to the firm’s bottom line is
difficulty in developing business.
(Thomson Reuters Acritas 2020)

5. Ways of building relationships in 2020-
Bringing people together virtually is key to
business development in 2020 (and beyond)...
● Regular 1-to-1 calls with clients
● Webinars for small groups
● Curated email newsletters on hot topics
● Client-lawyer collaborations
● International legal networks

6. But what about making contact with
potential clients?
“the majority of legal consumers start their hiring research using either a
search engine (36%) or a recommendation from a friend or family (26%). For
most, this then takes them to online review/directory sites (29%) or to the
actual firm website (19%)”
(Martindale Arvo, 2020)

7. What do people want from your website?
Your website is essential. It is a means of communicating with an unlimited
number of people - many of whom are looking for your help.
Problem Solution
❓ They need help now • Offer a free consultation or install a chatbot
❓ They are researching an issue • Provide a library of resources with FAQs
❓ They are researching a firm • Create case studies and success stories
❓ They want regular information • Offer newsletters, emails, RSS feeds
Make it easy for people to contact you. Make your calls-to-action eye
catching; be clear, be available, be accessible!

8. How does our technology work?
Extract • Expand • Enhance

9. What makes your website trackable?
● Arrangement
○ Updating list of content!
○ Easy to navigate and find desired content
○ Ordered and dated
○ Keywords, full text, categorisation
● Options
○ Location, location, location!
○ Format
● Permission
○ Are you a robot?
○ Security software

10. Positives
● Clarity
● Simplicity
● Separation
● Visibility
Negatives
● Inconsistency in article
presentation
● RSS feed only available for
some content

13. ● Java and scripting
● Timeliness
● Search links
Additional tips for the tech pros in your firm

14. Focus on creating the BEST content
SEO
YMLY
EAT
Algorithms
Search
Rankings
YMLY
CTR

15. Increase
your
visibility
through
credibility

16. How Vable helps law firms

17. How Lex Mundi/Vable helps law firms?
The COVID-19 Member
firm legal updates is a
very simple set up.
1. One filter
2. One set of sources
3. One feed
See at a glance who is
publishing what, where,
and when!

18. Any questions❓