Final presentations for Project and Portfolio II-Design

1. NationalK9
VeteransDay
Clara Langston
3/3/19

2. Ad Council Research
The Ad Council is a private, non-profit
organization that produces and
distributes ad campaigns in order to
create a positive difference in society.
The Ad Council teams up with other
agencies to create public service
advertisements that focus on a specific
social issues. The Ad council was
originally founded around 1942 to
support the war effort.
2National K9 Veterans DayClara Langston

3. National K9Veterans Day
National K9 Veterans Day, March 13,
is a day meant to commemorate the
service of military and working dogs
throughout history.
The first time that dogs were officially
a part of the U.S. Armed Forces was
on March 13, 1942. That was when
the Army began training for its new
War Dog Program, also known as the
"K-9 Corps"
3National K9 Veterans DayClara Langston

4. Our Rationale
Today's military dogs are valued
as important members of their
military units and even have their
own retirement ceremonies,
awards and memorial services.
Because military dogs are so
valued, the loss of a veteran dog
can be heartbreaking for the
owner of the dog.
Commemorating veteran dogs
can increase morale and boost
the spirit of those who have
served and/or worked with k9
units.
4National K9 Veterans DayClara Langston

5. Our Audience
People who have
trained, and/or
worked with, K9 units
• Cops
• Search and rescue
units
• Military Personnel
• Veterans
5National K9 Veterans DayClara Langston

6. Project Overview
• Logo
• Poster
6National K9 Veterans DayClara Langston
How will we get the word out?
• Short Format Video
• Pitch Presentation

7. Our Design Challenge
7National K9 Veterans DayClara Langston
Because a good portion of the
audience are currently active in the
military, it could be hard to reach
them due to them working abroad.
Our thoughts are:
• Office/base posters
• Military Media Military Base
Newspaper
• Commercials (to reach their family
members)

8. Tone,Look,&Feel
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National K9 Veterans DayClara Langston
• Honor
• Respectful
• Earnest
• Upstanding
• Dutiful
• Appreciative
• Commemorate
• Admiring
• Compassionate
• Optimistic
• Supportive
• Reassuring
• Encouraging
• Remember
• Patriot
• Humble
• Admiring
• Rustic
• Sincere
• Thoughtful
• Reflective
• Virtuous
• Veteran

9. 9National K9 Veterans DayClara Langston
VisualInspiration
The style will have a distressed or grunge look
to it, similar to Banksy’s style. The designs
will rely greatly on imagery, rather than
words, and the images will mostly be black
with some dark, earthy colors.

10. NationalK9
VeteransDay
LogoDevelopment

11. 11National K9 Veterans DayClara Langston
LogoResearch

12. 12National K9 Veterans DayClara Langston
LogoResearch

13. LogoResearch
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14. 14
National K9 Veterans DayClara Langston
LogoConcept1

15. 15
National K9 Veterans DayClara Langston
LogoConcept2

16. 16
National K9 Veterans DayClara Langston
LogoConcept3

17. NationalK9
VeteransDay
PosterDevelopment

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Clara Langston National K9 Veterans Day
PosterResearch

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National K9 Veterans DayClara Langston
PosterSketches

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National K9 Veterans DayClara Langston
DigitalPoster

21. 21
National K9 Veterans DayClara Langston
PrototypedPoster

22. 22
Storyboard

23. 23
ShortFormatVideo

24. Questions?

25. Thank You