1. AIA confidential and proprietary information. Not for distribution.
OFFICE TO OFFICE
REZA PRATAMA | BRAND & ADVERTISING
12 JANUARY 2016

2. AIA confidential and proprietary information. Not for distribution.
SUMMARY
• To meet OJK recruitment of all financial Institutions to implement a financial
literacy program. This year target is for Profesional
• This year AIA collaborate with 101 Jak.FM with campaign
#JAKFMOFFICE2OFFICE, in this campaign we will bring a reputable financial
planner (AIDIL AKBAR) to share solution about how to manage a good monthly
salary.
• Other than that, in this campaign we will emphasize the importance of having
insurance to protect our life.
• Wheel of fortune as a game which contain prizes.
• We will visit one office every week (off-air)
• We have an on-air spot promo (4times a day), spot product (twice a day), Live
report event (once a day), and Spot testimoni (once a day)

3. AIA confidential and proprietary information. Not for distribution.
OFFICE 2 OFFICE CAMPAIGN
3
Jak.fm office to office with AIA Indonesia :
educate and engage to target audience
about financial planning and how to manage
a good monthly salary also the importance
of having insurance for protect our life and
people we love.
1. PT. SMARTFREN TELECOM; 15 august
2016
2. PT. EWAYSINDO MAKMUR; 22 august
2016
3. PT. ARYAN INDONESIA/KIDZANIA
JAKARTA; 29 August 2016
4. 5-19 september TBA
Wheel of fortune contain prizes witch related
with healthy, property assets, personal assets
(something that actually can covered by
insurance. Also grand prizes from AIA, which is ;
• 1 set paracetamol
• 1 set obat luka
• Zonk
• 1 set jersey sepakbola
• 1 set kran air
• 1 pedometer
• 1 set obat diare
• 1 set peralatan kompon poles mobil
• Fresh money Rp. 250.000
• Dompet tanggal tua berisi Rp. 300.000

4. AIA confidential and proprietary information. Not for distribution.
OFFICE TO OFFICE
4
PT. Smartfren
Jakarta, 15 Agustus 2016
Result:
• Total participants : 34 ppls
Quisioner :
• Before office2office sesion from AIA and Jak.FM, 53% respondents didn’t have enough
knowledge about manage their financial, after had the sesion 97% respondents from
34 participants had enough knowledge about financial planning.
•
• Before Office2Office sesion, 68%respondents didn’tknow how to prepare for the
various unexpected conditions in life, after Office2Office 68% respondents from dari
34 participants know how to prepare them self for unexpected conditions in life.
•
• 91% respondents from 34 participants really enjoying office2office sesion with AIA and
Jak.fm cause it’s help them to had a knowledge about Financial planning.