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You've Published, Now What? Tools and Techniques for Promoting Research

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Presentation given as part of the Librarian Toolkit series at Cambridge University, spring 2017

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You've Published, Now What? Tools and Techniques for Promoting Research

  1. 1. OSC Office of Scholarly CommunicationOffice of Scholarly Communication You’ve Published, Now What? Tools and Techniques for Promoting Research Dr. Lauren Cadwallader & Claire Sewell Office of Scholarly Communication Cambridge University Library
  2. 2. OSC Slides will be available All images are under CC0, unless indicated otherwise You will get all the slides – no need to write everything down
  3. 3. OSC Google Doc (with links): http://bit.ly/PublishedNowWhatDoc Be interactive
  4. 4. OSC Benefits of promoting research How to find out about new research Sharing research on social media Innovative ways of sharing research Benefits of open research Topics
  5. 5. OSC Benefits of promoting research
  6. 6. OSC Who has time? https://svpow.com/2015/06/04/things-to-do-when-a-paper-comes-out-a-checklist/ Mike Taylor via Sauropod Vertebra This is one researcher’s workflow for promoting their work post publication
  7. 7. OSC Reasons to share Why? It lets people know about your work More exposure leads to higher citation rates Enhances your reputation both within Cambridge and outside Can help you find collaborators for future work Increases your impact beyond academia
  8. 8. OSC How to find out about new research
  9. 9. OSC Alert services Citation alerts Social media alerts University websites and publications Conferences Symplectic Altmetric.com Talking to people! Sources of information
  10. 10. OSC Symplectic Use an advanced system search to find publications for your department (menu>explore>system search)
  11. 11. OSC Altmetric.com Set the search options to pick your department, the timeframe and the type of output you are interested in
  12. 12. OSC Sharing research on social media
  13. 13. OSC Reasons to use social media Why? Excellent for professional networking More exposure leads to higher citation rates Can reach people all over the world Can help you find collaborators for future works Increases your impact beyond academia
  14. 14. OSC Cambridge profiles • Symplectic • VIVO Online CVs • LinkedIn • Personal websites Resource sharing sites • YouTube • SlideShare Researcher ID services • ORCiD • ResearcherID So many sites… Based on a list compiled by Hazel Hall, Edinburgh Napier University
  15. 15. OSC Profile services • Google Scholar • About Me Blogging • Wordpress • Tumblr Collaboration sites • Citeulike • Mendeley Social networking sites • Twitter • Google+ …So little time! Based on a list compiled by Hazel Hall, Edinburgh Napier University
  16. 16. OSC Scheduling services Link shortening Templates Dedicated groups Tips and tricks
  17. 17. OSC ‘Academic’ social networking
  18. 18. OSC ‘Academic’ social networking
  19. 19. OSC When using social media consider the following: Sustainability Credibility Copyright Spam Issues to consider Based on a list compiled KU Leuven Digital footprint!
  20. 20. OSC Get an ORCiD Open Researcher and Contributor ID A unique number that belongs to you and moves with you through your career Your lifelong digital name
  21. 21. OSC Your ORCiD profile Your unique ID Links to your research (all in one place)
  22. 22. OSC Innovative methods of sharing research
  23. 23. OSC K.I.S.S. Principle Keep it simple! SEO (Search Engine Optimisation) Use keywords in your title and abstract Include a link to your work in your email signature Talk to people! Buy them a cup of coffee Present at a conference
  24. 24. OSC Write it down Share it with journalists and the media Platforms between academia and the mainstream media The Conversation Make your work more accessible Kudos Blog About both the process and the results Share your work before publication
  25. 25. OSC Be visual Infographics Videos/images Cartoon abstracts Dance your PhD thesis competition
  26. 26. OSC Infographics
  27. 27. OSC Images of Research Images by University of Exeter via Flickr
  28. 28. OSC Dance, dance, dance
  29. 29. OSC Benefits of open research
  30. 30. OSC It’s a GOOD thing! Helps to advance knowledge Science relies on the principle that we share our findings Fundamental to being a good academic Open research
  31. 31. OSC Benefits of being open 31 Benefits for you
  32. 32. OSC Benefits of being open 32 Benefits for others
  33. 33. OSC Questions?
  34. 34. OSC Remember that simple methods may be the most effective Think about copyright Don’t be afraid to try something new Top takeaways
  35. 35. OSC I Can Just Use This, Right? : a Copyright Survival Guide for Librarians 3/5/17, 15:00-16:00 bit.ly/CopyrightSurvival2017 Librarian Toolkit
  36. 36. OSC Thanks!!

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