Marketers are always talking with brands about the need to "scale up" but seldom is it talked about what systems should be in place before you scale. Or even what indicators you should look for to determine the need or want to scale your business. This isn't an exhaustive resource, but if your brand checks many of these boxes, it might be a good time to have a conversation. DM me :)

1. IS IT TIME TO
SCALE YOUR
ADVERTISING
EFFORTS?
SHOULD YOU
ADVERTISE
BEYOND
SOCIAL
MEDIA?
YES
Do you have
the
necessary
teams &
systems in
place to
support
increased
demand?
I'm happy with my
current growth
NO
NO
Awesome! Wanna bring
more people to the
party?! AKA your
website?
Are you ready to build
a bigger team and
production system?
YES
YES NO
Hold your
horses, pal!!
Get your
systems in
place, re-
evaluate!
YES NO
Do you have a
healthy budget
prepared to put to
work?!
YES NO
YOU'RE
READY!
But, why?!
PLAN
YOUR
BUDGET
#dailyclairety
@ claire breen

2. 01
Increasing
customer
acquisition
cost from
social media
02
Steady
decrease of
traffic and
conversion
on your
website.
03
Too much
production,
not enough
demand
04
Poor brand
awareness
and Market
Share within
your
category
05
Desire to
lower
cumulative
Return on
Ad Spend
over time
Indicators of need
for growth strategy
NEED TO GROW 101
@ claire breen